The upcoming holiday season will be the biggest online shopping extravagnaza yet. So says Adobe Digital Insights (ADI), which predicts an 11% growth year-over-year, with holiday online sales reaching $91.6 billion.

1. In the United States, the holiday season is expected to grow online sales
by 11% in 2016, reaching over $91B total. There will be 57 days that
generate over $1B in online revenue each.
Adobe Digital Insights publishes research on digital marketing and other topics of interest to senior marketing
and e-commerce executives across industries. Research is based on the analysis of select, anonymous, and
aggregated data from more than 5,000 companies worldwide that use the Adobe Marketing Cloud to obtain
real-time data and analysis of activity on websites, social media, and advertising.
Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the
United States and/or other countries. All other trademarks are the property of their respective owners.
© 2016 Adobe Systems Incorporated. All rights reserved.
NOVEMBER
24 25 28 29
GREEN MONDAY
FIRST $2B DAY IN
MID-DECEMBER
$2.00BILLION
GREEN MONDAY
FIRST $2B DAY IN
MID-DECEMBER
$2.00BILLION
THANKSGIVING
HITS $2B FOR
THE FIRST TIME
$2.00BILLION
BLACK FRIDAY
PASSES $3B FOR
THE FIRST TIME
$3.05BILLION
CYBER MONDAY
THE LARGEST
DAY EVER
$3.36BILLION
GIVING TUESDAY
PASSES $2B FOR
SECOND YEAR
$2.12BILLION
DECEMBER
12
For the first time ever, mobile shopping will
exceed desktop during the holidays.
But, mobile purchasing remains low.
53%
OVERALL MOBILE
SHARE OF VISITS
34%
OVERALL MOBILE
SHARE OF SALES
Retail’s top one percent.
These gifts are buzzing.
Based on social buzz, here are the toys you don’t want to miss.
It’s a give and take.
But mostly give for holiday budgets.
Holiday decoration shopping
keeps getting earlier and earlier –
nearly 12% of all shopping is
done before Halloween, predicted
to be up 20% from last year.
19%
DÉCOR/PARTIES
15%
GIFTS FOR SELF
66%
GIFTS FOR OTHERS
Here’s the deal.
Price matching could save you
up to 20% this holiday season.
Do some price comparisons across
online retailers and you could find
average discounts of:
The best ways for finding
discounted products during
the holidays:
24%
21%
20%
18%
17%
Toys
Tools/Home
Improvement
Jewelry
Home/Kitchen
Electronics
19%
14%
13%
8%
7%
Display
Social
Email
Direct
Search
8 Hot Wheels
9 Amazon Echo
5 Playstation VR
6 Frozen Toys
7 HTC Vive
1 Pokémon Sun/Moon
2 Barbie
3 Lego
4 Oculus
Learn more adobe.ly/HolidayReport16
‘Tis the season for
10 Google Home
The highest risk for out of stock items:
NOV. 22–28 Televisions
NOV. 22–28 Tablets
NOV. 24–28 Toys and Computers
NOV. 24–25 Video Game Consoles
NOVEMBER DECEMBER 9
2422
25
28
The best days to get the best price:
BLACK FRIDAY
CYBER
MONDAY
THANKSGIVING
74% of holiday sales come
from 1% of products.
*Some days tied for best price on certain products
*
2016 ADOBE DIGITAL INSIGHTS
HolidayRetail Predictions