What are they keys to building a successful Data Driven organisation? What is the method to the madness to move your analytics into analysis and your metrics into action

1. Refining Success:
The New Data Driven Model
Andrew Pearlman, UA & Analytics
andrew.pearlman@sourcebits.com
@adrenalytics

2. How do you Define Success?
andrew.pearlman@sourcebits.com
@adrenalytics

3. Define Refine Success
What a great launch!
Now, let’s get started...
andrew.pearlman@sourcebits.com
@adrenalytics

4. Becoming Data Driven
Don’t write reports, answer questions
Provide actionable data to all
Empower analysts to explore
Measure success against benchmarks
andrew.pearlman@sourcebits.com
@adrenalytics

5. Two Key Partners
Analytics
andrew.pearlman@sourcebits.com
Marketing
@adrenalytics

6. Analytics Providers
andrew.pearlman@sourcebits.com
@adrenalytics

7. Marketing Analytics
andrew.pearlman@sourcebits.com
@adrenalytics

8. Implementing a Plan
Know your questions
Pick the right parters
Integrate on day 1
Set goals & share wins
Refine Success!
andrew.pearlman@sourcebits.com
@adrenalytics

9. Questions?
andrew.pearlman@sourcebits.com
@adrenalytics

10. Available
//:ptth
http://
www.google.com/
url?
Marketing
Development
andrew.pearlman@sourcebits.com
Design
@adrenalytics