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MEASURING THE
PERFORMANCE OF BUSINESS
       ANALYSTS



 Adriana Beal
 Beal Projects - http://bealprojects.com
Adapted from the original presentation made at
 the WI BADD 2010, to work without narration.
Why measure the performance of
     business analysts?




 bealprojects.com
                                 3
Traditional view of individual
performance measurement




Source: When the uncountable counts: An alternative to monitoring employee performance
by K. W. Platts, M. Sobotka Jul 15, 2010. Prod. #: BH392-PDF-ENG

bealprojects.com
                                                                                         4
Common complaints


   tunnel employee vision
   reduce urge to experiment
   cause sub-optimization
   lead to gaming, creative accounting, and fraud



       bealprojects.com
                                                     5
Alternative viewpoint

Study developed in one of the largest suppliers of
     electricity and natural gas in Germany:

     “A formalized individual performance
 measurement system may not be required to
    achieve high performance standards.”

          (K. W. Platts, M. Sobotka - When the uncountable counts:
          An alternative to monitoring employee performance)

     bealprojects.com
                                                                     6
Other means to achieve high
               performance

   Inspiring leadership

   Positive working environment

Encouragement to experiment and suggest new
solutions for business problems.

             (K. W. Platts, M. Sobotka - When the uncountable counts:
             An alternative to monitoring employee performance)

        bealprojects.com
                                                                        7
Easier when your problems are of a
 of a very straightforward nature...

E.g., “reduce network outage by replacing
components that started to fail with unexpected
regularity.”

  Intrinsic motivation, clear responsibilities, and
  striking agreement about what needs to change
  removes the need of measuring performance at
  the individual level.

     bealprojects.com
                                                  8
... much harder when looking at
    more complex problems




                    “Reasons why
                    projects fail”

 bealprojects.com
                                     9
Many potential causes...




bealprojects.com
                                 10
Why measure
To go from
“we have a
problem”
                            to
                            “there is a performance
                            problem, and out of 15
                            potential causes, here
                            are the 3 that we need to
                            attack first.”
   bealprojects.com
                                                  11
Alternative viewpoint
                          (Adriana Beal, Oct 2010)

Partial agreement with Plats and
Sobotka:
     No need to measure individual
      performance to control or
      motivate behavior.
     There are better ways to
      motivate people to achieve high
      performance.


       bealprojects.com
                                                     12
Alternative viewpoint
                        (Adriana Beal, Oct 2010)




However, there is a much better
reason to measure individual
performance...




     bealprojects.com
                                                   13
Why measure?


To increase understanding of what affects
business analysis processes and results,

to identify areas where action is needed, or
there is opportunity to scale successes, and

to make the right decisions about where to
invest time and resources.
     bealprojects.com
                                               14
What NOT to measure

       What can't be used for learning and
       improving performance

     What can't be expressed in
numbers and units of measure, or
       require subjective criteria

            What you could learn using
            a more economical measurement
   bealprojects.com
                                             15
What NOT to measure

    What can't be used for learning and
    improving performance




          “Total number of requirements
          (e.g., a size metric)”
         Things that you could learn using
         a more economical measurement
             Source:“Measurably improving you requirements”
             modernanalyst.com: http://tiny.cc/0lyp3

bealprojects.com
                                                              16
What NOT to measure


What requires subjective criteria



        Things that you could learn using
“Requirement stability (i.e., what is
        a more economical measurement
 the probability of the requirement changing?)”
                       Source:“Measurably improving you requirements”
                       modernanalyst.com: http://tiny.cc/0lyp3
    bealprojects.com
                                                                        17
What NOT to measure



“% of customers satisfied with our software
as a service tool” - by monthly phone survey



                  Things that you could learn using
                  a more economical measurement

   bealprojects.com
                                                      18
What NOT to measure

“% of customers satisfied with our software
as a service tool” - by monthly phone survey



                   Things that you could learn using
                   a more economical measurement
  conversion rate                   subscription
  after trial period                renewal rate
    bealprojects.com   (Already available in your billing system)
                                                                    19
What to
     measure
A good indicator
helps you
understand where
you are, which way
you are going, and
how far you are
from where you
want to be.
     bealprojects.com
                        20
What to measure


                      Goal

              Question

                   Measure

bealprojects.com
                                 21
What to measure

Goals & questions may be about...


Efficiency                        Goal

Effectiveness                 Question
Impact
                              Measure
Best practices
     bealprojects.com
                                         22
Is our work being done on time and
         with high quality?
Efficiency              Effectiveness
Requirements cycle      Defects in requirements
length                  artifacts

Waste
                        Best practices
                        Adherence to change
Improvement on on-      management
time delivery           standards & procedures

     bealprojects.com
                                                  23
Are we succeeding in delighting our
       internal/external customers?
Impact
   Positive feedback from customers

   Requests for change attributable to the BA work

Quality problems in implemented solution
attributable to the BA work

Progress made in actual delivery date versus
requested and promised date
      bealprojects.com
                                                      24
Creating meaningful performance
       measurement systems
Comprehensive view: inputs,
processing steps, outputs
Multiple perspectives: individual, process,
                department, organization
Few KPIs (3-5)
Lagging and leading indicators
(no more than 7-10 measures in total)
     bealprojects.com
                                         25
A hierarchy of objectives and KPIs

                                         Ensure 100% regulatory
                                         compliance


         IT

                                        Implement regulatory
                     BA
                                        compliance reqs on time


                          Deliver acceptable regulatory
  bealprojects.com
                          compliance reqs on time
                                                                  26
M                 Measuring for the wrong
                             reasons

   “keep score”                  Creativity and
   punish people                    progress
   micro-manage                    inhibitors!
   find something wrong
    with the work done

       bealprojects.com
                                                   27
“The consequences of a failed performance
should be personal development,
new perspectives, improved judgment,
skill enhancement, and all-around learning.”

(Samuel A. Culbert in: GET RID OF THE PERFORMANCE REVIEW!)




        bealprojects.com
                                                        28
Learning from measurement




 Source: Daniel Powell (Requirements Evaluation Using Behavior Trees - Findings
 from Industry)




Adapted from Tim Olson (Measurement Driven Project Management, 2004 CMMI
Conference)bealprojects.com
                                                                                  29
Finding the “bright spots”




Defects           17     8       2 .5
per 100 reqs
      bealprojects.com
                                        30
Finding the “bright spots”

By investigating the strategies of your top
performers, you could discover, for example, that
the most successful BAs are spending time
creating glossaries and data models for their
projects, while the average BA is simply
describing software behavior.

          Identify and promote the winning
          strategies to the rest of your team.
     bealprojects.com
                                                    31
What really matters for high
        performance...

(According to 4 decades of research)




 bealprojects.com
                                       32
What really matters for high
                performance...

   Interesting and meaningful work
   Autonomy
   Personal growth
   Clear and reasonable expectations
   Consistent & fair evaluation
   Frequent and usable feedback
         bealprojects.com
                                         33
A well-designed performance measurement
system can support every element of high
performance, helping:
   establish clear and reasonable expectations
    about our performance,
   identify opportunities for personal
    development,
   facilitate consistent and fair evaluation of the
    work done, and
   make our work more interesting and meaningful
    by making our contributions more visible.
       bealprojects.com
                                                   34
You know that
                             a performance
                             measurement
                             system is
                             working...




 ... when you see performance data serving as the basis for
frequent discussions about performance levels and trends,
and BAs starting to develop their own strategies to deal with
performance issues.
         bealprojects.com
                                                           35
Measuring the Performance of
    Business Analysts

                      WI BADD 2010
         For additional resources please visit
               http://bealprojects.com

                           Adriana Beal
                    adriana@bealprojects.com

 bealprojects.com
                                                 36

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Measuring the performance of business analysts

  • 1. MEASURING THE PERFORMANCE OF BUSINESS ANALYSTS Adriana Beal Beal Projects - http://bealprojects.com
  • 2. Adapted from the original presentation made at the WI BADD 2010, to work without narration.
  • 3. Why measure the performance of business analysts? bealprojects.com 3
  • 4. Traditional view of individual performance measurement Source: When the uncountable counts: An alternative to monitoring employee performance by K. W. Platts, M. Sobotka Jul 15, 2010. Prod. #: BH392-PDF-ENG bealprojects.com 4
  • 5. Common complaints  tunnel employee vision  reduce urge to experiment  cause sub-optimization  lead to gaming, creative accounting, and fraud bealprojects.com 5
  • 6. Alternative viewpoint Study developed in one of the largest suppliers of electricity and natural gas in Germany: “A formalized individual performance measurement system may not be required to achieve high performance standards.” (K. W. Platts, M. Sobotka - When the uncountable counts: An alternative to monitoring employee performance) bealprojects.com 6
  • 7. Other means to achieve high performance  Inspiring leadership  Positive working environment Encouragement to experiment and suggest new solutions for business problems. (K. W. Platts, M. Sobotka - When the uncountable counts: An alternative to monitoring employee performance) bealprojects.com 7
  • 8. Easier when your problems are of a of a very straightforward nature... E.g., “reduce network outage by replacing components that started to fail with unexpected regularity.” Intrinsic motivation, clear responsibilities, and striking agreement about what needs to change removes the need of measuring performance at the individual level. bealprojects.com 8
  • 9. ... much harder when looking at more complex problems “Reasons why projects fail” bealprojects.com 9
  • 11. Why measure To go from “we have a problem” to “there is a performance problem, and out of 15 potential causes, here are the 3 that we need to attack first.” bealprojects.com 11
  • 12. Alternative viewpoint (Adriana Beal, Oct 2010) Partial agreement with Plats and Sobotka:  No need to measure individual performance to control or motivate behavior.  There are better ways to motivate people to achieve high performance. bealprojects.com 12
  • 13. Alternative viewpoint (Adriana Beal, Oct 2010) However, there is a much better reason to measure individual performance... bealprojects.com 13
  • 14. Why measure? To increase understanding of what affects business analysis processes and results, to identify areas where action is needed, or there is opportunity to scale successes, and to make the right decisions about where to invest time and resources. bealprojects.com 14
  • 15. What NOT to measure What can't be used for learning and improving performance What can't be expressed in numbers and units of measure, or require subjective criteria What you could learn using a more economical measurement bealprojects.com 15
  • 16. What NOT to measure What can't be used for learning and improving performance “Total number of requirements (e.g., a size metric)” Things that you could learn using a more economical measurement Source:“Measurably improving you requirements” modernanalyst.com: http://tiny.cc/0lyp3 bealprojects.com 16
  • 17. What NOT to measure What requires subjective criteria Things that you could learn using “Requirement stability (i.e., what is a more economical measurement the probability of the requirement changing?)” Source:“Measurably improving you requirements” modernanalyst.com: http://tiny.cc/0lyp3 bealprojects.com 17
  • 18. What NOT to measure “% of customers satisfied with our software as a service tool” - by monthly phone survey Things that you could learn using a more economical measurement bealprojects.com 18
  • 19. What NOT to measure “% of customers satisfied with our software as a service tool” - by monthly phone survey Things that you could learn using a more economical measurement conversion rate subscription after trial period renewal rate bealprojects.com (Already available in your billing system) 19
  • 20. What to measure A good indicator helps you understand where you are, which way you are going, and how far you are from where you want to be. bealprojects.com 20
  • 21. What to measure Goal Question Measure bealprojects.com 21
  • 22. What to measure Goals & questions may be about... Efficiency Goal Effectiveness Question Impact Measure Best practices bealprojects.com 22
  • 23. Is our work being done on time and with high quality? Efficiency Effectiveness Requirements cycle Defects in requirements length artifacts Waste Best practices Adherence to change Improvement on on- management time delivery standards & procedures bealprojects.com 23
  • 24. Are we succeeding in delighting our internal/external customers? Impact  Positive feedback from customers  Requests for change attributable to the BA work Quality problems in implemented solution attributable to the BA work Progress made in actual delivery date versus requested and promised date bealprojects.com 24
  • 25. Creating meaningful performance measurement systems Comprehensive view: inputs, processing steps, outputs Multiple perspectives: individual, process, department, organization Few KPIs (3-5) Lagging and leading indicators (no more than 7-10 measures in total) bealprojects.com 25
  • 26. A hierarchy of objectives and KPIs Ensure 100% regulatory compliance IT Implement regulatory BA compliance reqs on time Deliver acceptable regulatory bealprojects.com compliance reqs on time 26
  • 27. M Measuring for the wrong reasons  “keep score” Creativity and  punish people progress  micro-manage inhibitors!  find something wrong with the work done bealprojects.com 27
  • 28. “The consequences of a failed performance should be personal development, new perspectives, improved judgment, skill enhancement, and all-around learning.” (Samuel A. Culbert in: GET RID OF THE PERFORMANCE REVIEW!) bealprojects.com 28
  • 29. Learning from measurement Source: Daniel Powell (Requirements Evaluation Using Behavior Trees - Findings from Industry) Adapted from Tim Olson (Measurement Driven Project Management, 2004 CMMI Conference)bealprojects.com 29
  • 30. Finding the “bright spots” Defects 17 8 2 .5 per 100 reqs bealprojects.com 30
  • 31. Finding the “bright spots” By investigating the strategies of your top performers, you could discover, for example, that the most successful BAs are spending time creating glossaries and data models for their projects, while the average BA is simply describing software behavior. Identify and promote the winning strategies to the rest of your team. bealprojects.com 31
  • 32. What really matters for high performance... (According to 4 decades of research) bealprojects.com 32
  • 33. What really matters for high performance...  Interesting and meaningful work  Autonomy  Personal growth  Clear and reasonable expectations  Consistent & fair evaluation  Frequent and usable feedback bealprojects.com 33
  • 34. A well-designed performance measurement system can support every element of high performance, helping:  establish clear and reasonable expectations about our performance,  identify opportunities for personal development,  facilitate consistent and fair evaluation of the work done, and  make our work more interesting and meaningful by making our contributions more visible. bealprojects.com 34
  • 35. You know that a performance measurement system is working... ... when you see performance data serving as the basis for frequent discussions about performance levels and trends, and BAs starting to develop their own strategies to deal with performance issues. bealprojects.com 35
  • 36. Measuring the Performance of Business Analysts WI BADD 2010 For additional resources please visit http://bealprojects.com Adriana Beal adriana@bealprojects.com bealprojects.com 36