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Ogilvy One Bucharest
- 1. A practical presentation about digital myths
- 3. Myth 1 We understand teenagers & we are using that knowledge when designing campaigns
- 5. We understand teenagers & we are using that knowledge when designing campaigns This is the first Level-2 hi5 profile I found. It took 20’’ to find this picture. She’s a 17yo teenager from Slobozia, younger sister of my former classmate.
- 6. We understand teenagers & we are using that knowledge when designing campaigns ?
- 7. Myth 2 And the brand said “let there be the site”
- 11. A simple website is a good start
- 13. Dove Club – a digital loyalty club
- 15. A simple website is a good start ?
- 16. Myth 3 The brand, the forum, and the games
- 21. FordGame.be – voice controlled game to advertise Fiesta’s voice control features
- 22. Forums and games keep maintain user interest and make them re-visit the website ?
- 23. Myth 4 Online advertising is about banners
- 28. Online advertising is about the banners ?
- 29. Myth 5 Viral me this, viral me that
- 32. Everything can be viral ?
- 33. Myth 6 Good things happen to those who blog
- 35. If you ask them nice, bloggers will write about your brand ?
- 36. The task for the next 20 minutes The year is 2023. Drago ş is 30 now. We need to brainstorm some ideas for a new campaign built especially for him and people like him . Our brand is ACME, the famous supplier for WB.