The document provides an overview of a presentation about selecting the appropriate social media platform for a law firm. It discusses conducting an assessment of the firm and its attorneys to determine social media abilities and goals. It also recommends partnering with a training provider to accelerate social media success through tailored training on platforms like LinkedIn to help attorneys drive more business. The overall message is that law firms should thoughtfully evaluate their needs and capabilities before developing a structured social media strategy.

1. Pick Your Poison
Practical Tips to Select Which Social
Media Is Right for Your Firm
Peter Winzig
Director of Marketing &
Corporate Development

2. 10 Minutes
• My Firm & Social Media
• Research to Find Our Niche’
• Something You Can Use Back Home
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3. Peter Winzig
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4. Early Dial Up User
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5. Weltman, Weinberg & Reis Co., LPA
• Nation’s Leading Creditors’ Rights Law Firm
America’s Leading Creditors’ Rights Law Firm
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6. Legal Evolution
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7. Legal
Legal Evolution Collector
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8. Understanding Debt Collection
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9. Understanding Debt Collection
Debtor
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10. Understanding Debt Collection
Collateral
Debtor
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11. Understanding Debt Collection
US
Collateral
Debtor
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12. Our Clients
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13. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

14. Search WWR
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16. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

17. Social Media Dilemma
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18. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

19. Guiding Data – Finding Your Place
• Facebook 1 Billion + users
• Twitter 120K tweets/second
• YouTube 800 million active users
• Instagram500 million uploads daily
• Pintrest90 minutes/month
• Google +1 5 billion times per day
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20. Pick Your Poison

21. Strategic Tip #1 for
LMA Marketing Directors
ConductFirm Assessment

22. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

23. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

24. Social Media Leadership Skills
Producer Advisor
Personal Recipient Architect Strategic
Distributor Analyst
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25. Ask Yourself - #1 Question
“How can I use
social media to help
my attorneys drive
more revenue into
the firm?”
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26. BUSINESS
SOCIAL
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27. How
Can I
Control
It?
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28. FREE TIP #1
When it comes to using Social Media
Don’t Be Stupid!
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29. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

30. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

31. Business Facing vs. Consumer Facing
Business
Personal
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32. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

33. E Publishing & SEO
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34. Webinars & E Learning
Replevin 101
An Introduction to the Replevin Practice
WW&R Back to School Webinar Series
Presented by:
Amy Clum Holbrook
James Warmbrodt
Pamela J. Rearick
Date: September 8, 2011
Time: 2:00 pm EST
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35. Video & Webcasting
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36. Blogging (recent meeting)
“Who’s gonna write this
month’s blog post???”
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37. Social Media Maturity Model
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39. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

40. Reality Check
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41. Strategic Tip #2 for
LMA Marketing Directors
Conduct Attorney Assessment

42. Marketing, Sales & Social Media
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43. Attorney Assessment Tool
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44. My Guys
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45. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

46. Are You Active On Social Media???
“I don’t know what
special media is, I don’t
have a cell phone & I
don’t drink bottled water”
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48. And the Other Extreme ……
“I love social media –
in fact, after I finish
tonight’s national
podcast from my
basement computer
studio, I’m making firm
logo’d drink coasters
on my
new 3D printer …
– want some?”
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49. Now We‟re Cookin‟
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50. My Favorite
“Just get me on
My Face!”
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51. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

52. Meet With Management
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53. “Don’t ask me, just
give me my social
media plan?”
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54. “I am a Super Lawyer
and you have
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failed me” WELTMAN, WEINBERG & REIS CO., LPA

55. “You need to listen
more to what I need”
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56. “I knew you were coming”
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57. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

58. Attorneys
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59. MARKETING
RESEARCH
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60. “I Love Me” Marketing
I’m awesome!!!
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61. Social Media & ME
Twitter Hey, look at me, I go to court sometimes
Facebook Please like me – I’m a litigation attorney
FourSquareThis is where I win & beat other lawyers
InstagramThis is my attorney headshot – and I’m smiling
YouTube Here’s me getting my diploma in law school
LinkedIn I’m very smart, highly skilled and a Super Lawyer
PinterestHere’s my soup recipe – I’m best at this too!
KloutI’m an important, influential lawyer – call me!
Google Search my name and read my great articles
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62. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

63. Reality Usage Theory
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66. Business Analyst Support
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67. FREE TIP #2 - Hairline Usage Study
fx = ex x dg/ hairline = usage indicator
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70. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

71. Note
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72. User Research
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73. Assessment & Research Findings
• Exploding social media environment
• Social media efforts need to improve to be competitive
• Inconsistent attorney adoption
• Willingness by attorneys to learn
• Business connections are better fit to reach our clients
• Age is indicator to acceptance, but not perfect indicator
• SEO results show strength in publishing efforts
• Need for structured program within firm
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74. Strategic Tip #3 for
LMA Marketing Directors
Accelerate Success with a
Training Partner

75. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

76. Teach It Yourself???
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77. LMA 2012 - Mr. David Adams
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78. Situation Analysis
CHALLENGES:
- Improve communications mix
- Fragmented user experience
- Multiple office locations (11)
- Busy, active attorneys – tough to schedule
- Need presence across more social channels
- Need “Basics” to “Full User” training
- Limited funding restricts full scale approach
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79. LMA „13 Example
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80. Revenue Wise Approach
• Written Just for Lawyers (Debt Collection spin)
• Based on RWI Business Development Competencies
• Uses Latest LinkedIn Best Practices
• “Only What You Need” Learning Approach
• Proven to Work & Beneficial to All Lawyers
• Lawyers Complete Real Work in Class
• Stealth Method of Building a Personal Brand
Brand - Meet - Nurture - Convert
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81. Step One – Survey Monkey Attorney Survey
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82. Step Two – Attorney User Sort
Strong, Active Users ------------- Weak, Afraid Non-Users 
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83. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

84. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

85. Linked In Goals
• More powerful Profiles to improve SEO
• Improve reach with deeper connections
• Easily find target companies through connections
• Generate introductions to new targeted clients
• Nurture relationships until a need arises
• Convert introductions to new clients
• Raise visibility & brand awareness
• Supply valuable content to personal network
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86. Remember - #1 Question
“How can I use
social media to help
my attorneys drive
more revenue into
the firm?”
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87. Webinar Training Sessions
Session One Profile Development & Basic Navigation
Session Two Posting Profile & Adding Connections
Session Three Advanced Search & Client Development
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90. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

91. Search
“Collection Litigation Attorney”
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92. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

93. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

94. Thank You
& Enjoy LMA
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