David Harvey tells the story of how Morrison and Foerster launched the first law firm app.

1. ©2013Morrison&FoersterLLP|AllRightsReserved|mofo.com
Is Your Firm Ready for…
Planet of the Apps?
September 19, 2013
Presented By:
J. David Harvey
Director of Business Development
Morrison & Foerster LLP

2. “If I had asked people what they wanted,
they would have said ‘faster horses.’ “
- Henry Ford

3. 3
It’s a mobile, mobile world
Mega trends
• Use of mobile devices to
communicate
• Growth in percentage of
smart phone users
• Smart phone use especially
prevalent among Gen X and
younger
• Dominance by Android and
Apple platforms

4. 4
About MoFo2Go
• Released March 2010; updated
2011.
• MoFo was the first AmLaw 100
law firm to develop a
multifunctional iPhone App.
• Compatible with iPhone, iPod
touch, and iPad.
• Accolades: BtoB Magazine Best
Branded App (2010), Law Week
Colorado Best Law-Related
iPhone App (2010)

5. 5
Features: People
People.
– Clients can read their attorney’s
bio, check contact info and make a
call or send an email right from
their phone.
– Sort attorneys alphabetically, by
practice, office, or school.
– Attorneys can also be added
directly to the built-in Address book.

6. 6
Features: News
News.
– Receive client alerts, press
releases and newsletters
automatically, plus special content
from the firm’s award-winning
magazine, MoFo Tech.
– Users can easily jot down notes on
an article to discuss with their
attorney later, and email those
notes to a colleague.
– Search by practice or keyword

7. 7
Features: MoFo Maze
• MoFo Maze.
– Challenge yourself to
traverse through all four
levels of our fun maze
game.
– Saves your scores so
you can see if you beat
your personal best.
– Ball rolling sound
effects and music were
added in version 2.0.

8. 8
Features: Locations
• Locations.
– See important information about all
of Morrison & Foerster’s offices,
including addresses, directions,
and nearby transportation hubs,
restaurants, and hotels using turn-
by-turn directions.

9. 9
Getting the Word Out

10. 10
MoFo2Go Usage

11. 11
Proliferation of Law Firm Apps

12. 12
App-Lawcations
• What type of app to
develop:
– Multi-functional
– Single function
• Reference
• Recruiting
• Practice-focused
• Would it help with?
– Collaboration
– Time management
– Education

13. 13
Contact
J. David Harvey
Director, Business Development
Morrison & Foerster LLP
2000 Pennsylvania Avenue, NW
Suite 6000
Washington, DC 20006-1888
(202) 887.6922
dharvey@mofo.com