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EVERYTHING YOU
KNOW ABOUT ARGS
    IS WRONG
   DAN HON, SIX TO START, DAN@SIXTOSTART.COM
The taboos of alternate reality games - the number of
people playing, the types of people playing and the degree
  of immersion and ask: where did it all go wrong? (and,
hopefully, have some pointers as to how to put the world
                        to rights).
SOME CAVEATS
• HIGHLY RESEARCHED
• TOTALLY OBJECTIVE
• COMPLETELY INOFFENSIVE
WE SUCK
      DON’T HAVE ENOUGH PLAYERS
    THE PEOPLE WHO PLAY ARE WEIRD
 THE PEOPLE WHO PLAY HAVE NO MONEY
THE PEOPLE WHO PLAY AREN’T MAINSTREAM
  WE MAKE GAMES FOR THE HARDCORE
         WE’RE TOO EXPENSIVE
            WE DON’T SCALE
                WE LIE
AN APOLOGY
DEFINITIONS
ALTERNATE REALITY
       DDD
DDD
DDD
GAME
 DDD
DDD
DDD
ALTERNATE REALITY GAME
          DDD
ARG AS A LABEL
      DDD
(A STORY GAME)
      DDD
3 PRINCIPLES OF
       DDD

GOOD STORYTELLING
CLUE #1
  DDD
CLUE #1
        DDD




TELL A GOOD STORY,
IN THE CONTEXT OF
 ALL STORYTELLING.
CLUE #2
     DDD




LESS IS MORE.
CLUE #3
      DDD




THE INTERNET IS
  NOT VIDEO.
(A STORY GAME)
      DDD
GAMES ARE SUPPOSED
        DDD

    TO BE FUN
A SUGGESTION
     DDD
NO MORE OF THIS SHIT
               DDD


        VIEWING SOURCE CODE
            “DE-STEGGING”
                WAITING
            CODEBREAKING
         MORE CODEBREAKING
        ESOTERIC KNOWLEDGE
    VIEWING MORE SOURCE CODE
       SOLVING STUPID PUZZLES
BUYING STOCK IN UV TORCH COMPANIES
             STILL WAITING
     NOT TELLING ME WHAT TO DO
MORE OF THIS PLEASE
            DDD




   SHORT, SNAPPY AND FUN
      LAST CALL POKER
       THE LOST SPORT
        PLAYTESTING
       PLAYFUL DESIGN
    PROPER GAME DESIGN
         REPEATABLE
           SOCIAL
WE MAKE GAMES AND
       DDD

   TELL STORIES
SOME CHARTS
    DDD
PERCENTAGE OF PIE CHART RESEMBLING PAC MAN
PERCENTAGE OF PIE CHART NOT RESEMBLING PAC MAN
NO, REALLY
    DDD
EVERYBODY




GAME               STORY




       NOBODY
EVERYBODY




                              WE TELL STORIES


       YOUNG BOND


GAME                                            STORY
                    PERPLEX CITY




                    NOBODY
EVERYBODY

              MAGICAL PONY
              UNICORN LAND
                              WE TELL STORIES


       YOUNG BOND


GAME                                            STORY
                    PERPLEX CITY




                    NOBODY
LAST SUGGESTION
      DDD
NO MORE OF THIS SHIT
                    DDD


              THIS IS NOT A GAME
            LAZY CALLS TO ACTION
           HELPING A TEENAGE GIRL
     HELPING AN ATTRACTIVE TEENAGE GIRL
HELPING AN ATTRACTIVE AMNESIAC TEENAGE GIRL
 HELPING ATTRACTIVE AMNESIAC TEENAGE GIRLS
                 “THE ORDER”
               COUNTDOWNS
          MILLIONS OF BLOG ENTRIES
      JUMPING THROUGH FUCKING HOOPS
    MASTURBATORY PLATFORM EXCITEMENT
NO MORE OF THIS SHIT
              DDD



      OOH, A MOVIE CREDIT
        OOH, A WEBSITE
     OOH, AN EMAIL ADDRESS
    OOH, AN AUTORESPONDER
     OOH, A PHONE NUMBER
       OOH, A VOICEMAIL
    OOH, A PHYSICAL ADDRESS
     OOH, AN EMAIL ADDRESS
        OOH, A WEBSITE
      OOH, A SECRET CODE
PLEASE STOP
    DDD
LAST, LAST SUGGESTION
         DDD
TIME TO DECIDE
                   DDD




OPTIMISE FOR VIEWERS OR PLAYERS (OR BOTH?)
    MARKETING CAMPAIGN (PR) OR GAME
       DO YOU REALLY NEED A STORY?
THE END
  DDD

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Dan Hon ARGs In Charity And Education.Key

  • 1. EVERYTHING YOU KNOW ABOUT ARGS IS WRONG DAN HON, SIX TO START, DAN@SIXTOSTART.COM
  • 2. The taboos of alternate reality games - the number of people playing, the types of people playing and the degree of immersion and ask: where did it all go wrong? (and, hopefully, have some pointers as to how to put the world to rights).
  • 4. • HIGHLY RESEARCHED • TOTALLY OBJECTIVE • COMPLETELY INOFFENSIVE
  • 5.
  • 6. WE SUCK DON’T HAVE ENOUGH PLAYERS THE PEOPLE WHO PLAY ARE WEIRD THE PEOPLE WHO PLAY HAVE NO MONEY THE PEOPLE WHO PLAY AREN’T MAINSTREAM WE MAKE GAMES FOR THE HARDCORE WE’RE TOO EXPENSIVE WE DON’T SCALE WE LIE
  • 10. DDD
  • 11. DDD
  • 13. DDD
  • 14. DDD
  • 16. ARG AS A LABEL DDD
  • 18. 3 PRINCIPLES OF DDD GOOD STORYTELLING
  • 19. CLUE #1 DDD
  • 20. CLUE #1 DDD TELL A GOOD STORY, IN THE CONTEXT OF ALL STORYTELLING.
  • 21. CLUE #2 DDD LESS IS MORE.
  • 22. CLUE #3 DDD THE INTERNET IS NOT VIDEO.
  • 24. GAMES ARE SUPPOSED DDD TO BE FUN
  • 26. NO MORE OF THIS SHIT DDD VIEWING SOURCE CODE “DE-STEGGING” WAITING CODEBREAKING MORE CODEBREAKING ESOTERIC KNOWLEDGE VIEWING MORE SOURCE CODE SOLVING STUPID PUZZLES BUYING STOCK IN UV TORCH COMPANIES STILL WAITING NOT TELLING ME WHAT TO DO
  • 27. MORE OF THIS PLEASE DDD SHORT, SNAPPY AND FUN LAST CALL POKER THE LOST SPORT PLAYTESTING PLAYFUL DESIGN PROPER GAME DESIGN REPEATABLE SOCIAL
  • 28. WE MAKE GAMES AND DDD TELL STORIES
  • 29. SOME CHARTS DDD
  • 30. PERCENTAGE OF PIE CHART RESEMBLING PAC MAN PERCENTAGE OF PIE CHART NOT RESEMBLING PAC MAN
  • 31. NO, REALLY DDD
  • 32. EVERYBODY GAME STORY NOBODY
  • 33. EVERYBODY WE TELL STORIES YOUNG BOND GAME STORY PERPLEX CITY NOBODY
  • 34. EVERYBODY MAGICAL PONY UNICORN LAND WE TELL STORIES YOUNG BOND GAME STORY PERPLEX CITY NOBODY
  • 36. NO MORE OF THIS SHIT DDD THIS IS NOT A GAME LAZY CALLS TO ACTION HELPING A TEENAGE GIRL HELPING AN ATTRACTIVE TEENAGE GIRL HELPING AN ATTRACTIVE AMNESIAC TEENAGE GIRL HELPING ATTRACTIVE AMNESIAC TEENAGE GIRLS “THE ORDER” COUNTDOWNS MILLIONS OF BLOG ENTRIES JUMPING THROUGH FUCKING HOOPS MASTURBATORY PLATFORM EXCITEMENT
  • 37. NO MORE OF THIS SHIT DDD OOH, A MOVIE CREDIT OOH, A WEBSITE OOH, AN EMAIL ADDRESS OOH, AN AUTORESPONDER OOH, A PHONE NUMBER OOH, A VOICEMAIL OOH, A PHYSICAL ADDRESS OOH, AN EMAIL ADDRESS OOH, A WEBSITE OOH, A SECRET CODE
  • 38. PLEASE STOP DDD
  • 40. TIME TO DECIDE DDD OPTIMISE FOR VIEWERS OR PLAYERS (OR BOTH?) MARKETING CAMPAIGN (PR) OR GAME DO YOU REALLY NEED A STORY?
  • 41. THE END DDD

Notas del editor

  1. going to have to start with some caveats here
  2. not these things
  3. quite angry
  4. but first
  5. not really interactive
  6. but first
  7. going to have to explain what an arg is
  8. what do we mean by alternate reality?
  9. nb. not alternative
  10. halo 2, beast, ilovebees, perplex city, art of the heist, etc.
  11. FICTION
  12. best definition ever. alt reality game (wild mammals)