2. The taboos of alternate reality games - the number of
people playing, the types of people playing and the degree
of immersion and ask: where did it all go wrong? (and,
hopefully, have some pointers as to how to put the world
to rights).
6. WE SUCK
DON’T HAVE ENOUGH PLAYERS
THE PEOPLE WHO PLAY ARE WEIRD
THE PEOPLE WHO PLAY HAVE NO MONEY
THE PEOPLE WHO PLAY AREN’T MAINSTREAM
WE MAKE GAMES FOR THE HARDCORE
WE’RE TOO EXPENSIVE
WE DON’T SCALE
WE LIE
26. NO MORE OF THIS SHIT
DDD
VIEWING SOURCE CODE
“DE-STEGGING”
WAITING
CODEBREAKING
MORE CODEBREAKING
ESOTERIC KNOWLEDGE
VIEWING MORE SOURCE CODE
SOLVING STUPID PUZZLES
BUYING STOCK IN UV TORCH COMPANIES
STILL WAITING
NOT TELLING ME WHAT TO DO
27. MORE OF THIS PLEASE
DDD
SHORT, SNAPPY AND FUN
LAST CALL POKER
THE LOST SPORT
PLAYTESTING
PLAYFUL DESIGN
PROPER GAME DESIGN
REPEATABLE
SOCIAL
36. NO MORE OF THIS SHIT
DDD
THIS IS NOT A GAME
LAZY CALLS TO ACTION
HELPING A TEENAGE GIRL
HELPING AN ATTRACTIVE TEENAGE GIRL
HELPING AN ATTRACTIVE AMNESIAC TEENAGE GIRL
HELPING ATTRACTIVE AMNESIAC TEENAGE GIRLS
“THE ORDER”
COUNTDOWNS
MILLIONS OF BLOG ENTRIES
JUMPING THROUGH FUCKING HOOPS
MASTURBATORY PLATFORM EXCITEMENT
37. NO MORE OF THIS SHIT
DDD
OOH, A MOVIE CREDIT
OOH, A WEBSITE
OOH, AN EMAIL ADDRESS
OOH, AN AUTORESPONDER
OOH, A PHONE NUMBER
OOH, A VOICEMAIL
OOH, A PHYSICAL ADDRESS
OOH, AN EMAIL ADDRESS
OOH, A WEBSITE
OOH, A SECRET CODE