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Building a
STARTUP?
Adrian
Pica
- Startup Weekend Global Facilitator
- Central European Startup Awards
- Founder at Obli.co
- Techpeaks Accelerator Trento
- Working Capital - Rome
- Startup Scout – inventures.eu
- Mentor at Spherik Accelerator - Cluj
Elevator
pitch
What is a
STARTUP?
STARTUP
=
A cool name for
a regular company
Difference between:
Supermarket, Restaurant,
Factory
and
Evernote, Runkeeper,
Instagram
Clear roadmap, planning vs
experiment, pivot
Scalability
Monetization
What is an
ENTREPRENEUR?
Traits of an
entrepreneur
Vision
Rule
breaking
Optimism
Persistence
Passion
Entrepreneurship is a
mindset.
Lean Startup
Lean Startup
scientific approach to creating and
managing startups and get a desired
product to customers' hands faster.
ELIMINATE UNCERTAINTY
Lean isn't just about failing fast, failing
cheap. It is about putting a process, a
methodology around the development
of a product.
WORK SMARTER
NOT HARDER
The question is not "Can this product be
built? "
Should this product be built?
DEVELOP AN MVP
First step is figuring out the problem
that needs to be solved and then
developing a minimum viable product
(MVP) to begin the process of learning
VALIDATED LEARNING
The unit of progress for Lean Startups is
validated learning
Idea stage
You need to
understand the problem!
“5 whys technique”
Customer discovery interviews.
GET OUT OF THE BUILDING!
Customer discovery interviews.
What to ask?
What product to hire for a job?
The Milkshake case.
Frequency is the key
Problem/Solution fit
Build an MVP
Explainer Video
Landing page
Wizard of Oz
Concierge
Piecemeal
Crowdfunding
Single feature MVP
Product/market fit
Test business model,
pricing strategy
Market validation
through retention
B2B, B2C
Type of Market
Growth
VC money
Press
Start Hiring
MATE RIMAC
RIMAC AUTOMOBILI – CONCEPT ONE
“We regret the things we
don’t do more than the
things we do”
- Mark Twain
5 dollar
challenge
What would you do
with 5 dollars
and 4 hours?
Reframe the problem.
Challenge assumptions.
The 5 dollars
is a limitation.
2 hours is the value.
First team
Inflate tires
for a few $
Instead of a
business plan,
they experimented,
learned and iterated.
Sounds familiar?
Second team.
Saturday evening
Restaurant
reservations
Best team
Challenged all
assumptions.
Made 650$
Adrian
Pica
www.fb.com/adrianpica
@adrianpica
www.linkedin.com/in/adrianpica

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