1. Socialnomics
How Social Media Transforms the
Way We Live and Do Business
By: Erik Qualman

2. Social Media Revolution
Is social media a fad? Or is it the biggest shift since the
Industrial Revolution? This video details the facts and
figures of social media, ones that are hard to ignore.

3. Quick Summary
Socialnomics is a fascinating, in-depth researched look at
the impact of social media on businesses and consumers
around the world.
This book discovers that social media is so powerful that it
is causing a macro shift in the way people and companies
live and conduct business.
"Socialnomics is an essential book for anyone who wants
to understand the implications of social media, and how
businesses can tap the power of social media to increase
their sales, cut their marketing costs, and reach consumers
directly."
Quote from John Wiley and Sons, 2009 - Business & Economics

4. Table of Contents
1. Word of Mouth Goes World of Mouth
2. Social Media = Preventative Behavior
3. Social Media = Braggadocian Behavior
4. Obama's Success Driven By Social Media
5. I Care More About What My Neighbor Things Than What
Google Thinks
6. Death of Social Schizophrenia
7. Winners and Losers in a 140-Character World
8. Next Step for Companies and the "Glass House
Generation"
9. Social Media Rolodex and Resources
10. Other Insights and FAQs

5. "Business Models Need To Shift"
This is because consumers rely so much on social media as
a source of information to determine purchase behaviors
Digitizing business plans is not the answer
Companies need to fully transform in order to meet the
demands of social media

6. Consumers And Social Media
Consumers, increasingly and heavily, rely on the social
media to decide what to buy - "socialommerce"
We live in a world where people need people
According to Nielsen, 78% of people trust their peers
opinions

7. Become A Part of Social Media
"Companies need to learn that they can't drag
customers into their own online communities."
Need to learn to play in other people's databases.
Funny dating analogy:
"If you meet a gal at a bar and ask to buy her a drink, if
she agrees, you don't immediately grab her and run out
of the bar to share a nightcap back at your place. You
generally need to buy her a drink in your current
location. That is unless you're part of the cast of Jersey
Shore!"

8. Is Social Media Valuable?
According to Qualman, yes it is.
Example from Ch. 4 - Obama's Success Driven By
Social Media
"Within minutes of Colin Powell's endorsement of
Obama on October 19, 2008 it was posted on the Web."
"By the time Obama was elected, he had over 3.1 million
fans on his Facebook fan page...This is a stark contrast
to John McCain who had 614,000 supporters for his fan
page the day of the election..."

9. "What Happens in Vegas
Stays on YouTube"
"The transparency of social media mandates that you need
to live your life as if your mother is watching, because "what
happens in Vegas stays on YouTube." - Qualman
Many recent studies show that employers are using social
media like Facebook, Twitter and YouTube to perform
background checks on potential employers.
What does this mean?
Big Brother is watching you, so watch what you post!

10. Did We Enjoy This Book?
Alyssa - Yes. Socialnomics is full of real-world examples and
anecdotes that allow for the reader to relate to. It also includes
examples from companies that have found success using social
media, as well as those who failed in using social media.
Jana - Yes. It provides interesting insight into the world of social
media, the way how it forms our lives and business behaviour.
Jan - Yes. More than I thought I would.
Radek - Yes, in the book there are plenty of examples from real
world, clever opinions, and ideas. It presents a good view on social
media and a network of relationships between friends, customers,
companies.

11. Would We Recommend It?
Alyssa - Yes. This book is incredibly helpful for upcoming
businessmen/women to understand how a business or a person
can and should use social media to become more relevant.
Jana - Yes. It is convenient and straightforward way to find
improved ways of doing business and connecting with consumers.
Jan - Sure. For everyone who is interested in Social Media.
Radek - Yes, the book presents lot of good opinions and
examples. And its interesting for everybody, who use social media
and want to know more.

12. In Conclusion...
Quote from Qualman:
"In a Socialnomic world, companies need to
relinquish the total control they have had over the
last few centuries and allow users, consumers,
viewers and so on to take their rightful ownership."