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Social Media Brand Plan,[object Object],By ,[object Object],Adrienne Mahan,[object Object]
Goals:,[object Object],Advertise myself for career possibilities,[object Object],Move to big city like NYC or Chicago  (long-term),[object Object],Obtain career in magazine industry ,[object Object],write for Rolling Stone or other entertainment magazine ideally,[object Object]
Portfolio:,[object Object],Include all relevant writing, photography and design work,[object Object],Showcase all talents & abilities,[object Object],Twitter, Facebook, Picasa, Google, LinkedIn, Delicious and YouTube all assets to my online brand,[object Object],My online resume can be found (& downloaded) at: http://adriennemahan.wordpress.com,[object Object]
Objectives:,[object Object],Intern positions and other experience are key in reaching my goals,[object Object],Ultimately I aim to become a writer, photographer who has the opportunity to attend events and interview performers,[object Object]
SWOT Analysis:,[object Object],Strengths:,[object Object],Well-rounded skill set for journalism career,[object Object],Weaknesses:,[object Object],Lack of professional experience,[object Object],Opportunities:,[object Object],Supportive family to help me obtain goals wherever I may have to go to accomplish them,[object Object],Threats:,[object Object],Other new journalists with same experience as me competing for same jobs,[object Object]
Current Online Presence:,[object Object],Facebook,[object Object],Twitter,[object Object],Google,[object Object],Picasa,[object Object],YouTube,[object Object],Needs development,[object Object],LinkedIn,[object Object],Add experience,[object Object],Blogger,[object Object],Wordpress,[object Object]
Key Messages:,[object Object],My social media brand will represent my skills and abilities as a journalist,[object Object],Without meeting me, employers will see how organized I am and how much work I can put into making something great,[object Object]
Strategies:,[object Object],Try to get in anywhere I can,[object Object],Write event stories for local paper/magazine,[object Object],Start my own entertainment blog(?),[object Object],Use Wordpress,[object Object],Looks neat & like real website ,[object Object],Easy to manage,[object Object]
Tactics:,[object Object],I’m currently working on getting an internship to start getting professional experience,[object Object],Short-term:,[object Object],I have been working to put a lot of my work online for ease in sharing with potential employers, I will continue to work on and finish this in the next few months,[object Object],Long-term:,[object Object],Stay humble & hard-working,[object Object],Be ambitious,[object Object]
Measurement:,[object Object],The best way to measure my success will be through how much work I’m doing (daily) & how content I am with what I’m doing,[object Object],A job would be nice,[object Object],One that offers opportunity to advance within the company or to bigger companies of the like,[object Object],Ideally at a company/publication that is somewhat popular,[object Object]

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