adsmobi Mobile Advertising Seminar Jakarta June 19

www.adsmobi.com

MOBILE
ADVERTISING

Mobile Advertising
Seminar Jakarta
June 19, 2012
Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved • contact@adsmobi.com

MOBILE ADVERTISING SEMINAR JAKARTA
Agenda for Today

MOBILE INDUSTRY TRENDS

MOBILE PRODUCTS: HOW CAN BRANDS USE MOBILE?

HOW WE HELP YOU ACHIEVE YOUR MOBILE ROI

www.adsmobi.com ▪ contact@adsmobi.com

Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved

ABOUT ADSMOBI
Media Buying Platform for Mobile Advertising

Founded: February 2010
Employees: 30+ worldwide
HQ: New York
Offices: London, Singapore
Reps: Hamburg, Jakarta, Madrid,
Milan, Mumbai



EXPERIENCED TEAM
Global team of highly experienced individuals

Ramy Yared
Co-Founder & Managing Director
PREVIOUS COMPANIES:
Smaato
Buzzcity
Media Plazza

Your APAC team

Wandrille Pruvot Malcolm Wong Afla Zulfahmi Samuel Tam Alvin Ling Alexander Voss
Sales Director, Head of Sales Account Manager Director Ad Operations, Senior Manager, Senior Marketing
APAC Development, APAC Indonesia Americas Ad Operations APAC Manager



ADSMOBI INVENTORY
One of the leading Mobile Advertising Platforms!

N. America: 20%

EMEA: 36%

Asia: 39%
S. America: 5%

adsmobi Network Inventory, Q3 2012



Mobile Industry
Trends



INDUSTRY TRENDS
Big Brands love Mobile

"The new rule is `mobile first` in everything“
Eric Schmidt, CEO Google

"There is a unique relationship between people and their phones”
Andy Lees, Senior Vice President Microsoft

“Mobile is very important to our strategy and will only become more critical
as consumer adoption and usage becomes more widespread”
Steve Yankovich, vice president of platform business solutions and mobile, eBay

"3 billion applications downloaded in less than 18 months - this is like
nothing we`ve ever seen before“
Steve Jobs, Ex-Chairman of the Board, Apple



INDUSTRY TRENDS
The Digital World is changing into Mobile

Over a year ago…
Smartphone sales
Overtook PC sales

In 3 years time…
Tablet sales will
overtake PC sales

Smartphone sales will be
3x PC sales

Source: Mary Meeker 2012 www.adsmobi.com ▪ contact@adsmobi.com


INDUSTRY TRENDS
Global Penetration

6.8 Billion People worldwide

5.3 Billion
WORLDWIDE MOBILE SUBSCRIBERS

1.4 Billion TVs
1 Billion PC’s

Source: MMA 2012 www.adsmobi.com ▪ contact@adsmobi.com


MOBILE CONSUMER TRENDS
Re-Imagination of Magazines

Then Now
Piles of Print Copies (Flipboard)

+123% compared to 2012
Source: Mary Meeker 2012
More Content / Always Up-To-Date /
Personalized / Interactive (Video + Audio)


Re-Imagination of Calling a Cab

Then Now
Long Lines During Rush Hours / One-Tap Taxi Call /

Rain / Some Areas May Not
Have Taxis Roaming on Streets
Location-Aware / Electronic Payment



Re-Imagination of Coupons + Local Services

Then Now
Non-Personalized / Smaller Discounts / (Groupon/DailyDeal/Yoose)
Easily Lost or Forgotten

Personalized / Location-Aware /
Instant Deals / Group-buying Discount


MOBILE CONSUMPTION
Mobile changed Media Consumption



MOBILE CONSUMPTION
In-App Advertising is more effective round-the-clock than TV or Internet

Source: intomobile, September 2011



MOBILE CONSUMPTION
Augmenting traditional Media

$32M
was bought whilst
commuting (2011)

5%
Scan to buy conversion
rate (April 2012)

Sources: PayPal’s online and mobile shopping insights Study 2011, Paypal 2012



MOBILE CONSUMPTION
Share of Average Time Spent per Day vs. Ad Spending in the USA 2011

42,0%
TV 42,5%
25,9%
Internet 22,2%

Radio 14,6%
10,7%

Mobile 10,1%
1,0%

Newspapers 4,0%
14,3%

Magazines 2,8%
10,6%

Time spent share Ad spending share

Note: *time spent with the internet excludes internet access via mobile, but online ad spending includes mobile
internet ad spending; due to this, the total of the ad spending shares of all the media adds up to more than 100 %

Source: eMarketer, Dec 2011 & Jan 2012.


MOBILE CONSUMPTION
Share of Average Time Spent per Day vs. Ad Spending

40% 43%

23%

1% 9% 11%

Viewer Time Spent Ad Spent

Source: flurry 2011.


MOBILE CONSUMPTION
The average Asian mobile web users consumes 5.5 hours of media daily

Yesterday, how much time did you spend on the following activities?

Minutes Spent % of Time

101 31%
Using Mobile (excluding
9% SMS/Calls)
10% 31% Online via desktop/laptop 84 25%

Watching TV 83 25%
25%
25% Listening to Radio 32 10%

Reading 30 9%
Newspapers/Magazines



MOBILE USAGE
Household ownership of devices

(In %)

Source: Nielsen 2012.


MOBILE INTERNET USAGE
44% of the population in Indonesia is accessing internet via their mobile phone only

59%

44%

32%

30%

Source: mobiThinking 2011


MOBILE USAGE
Household intention to purchase devices in next 12 months



MOBILE USAGE
Giant Potential for Smartphone Penetration in Indonesia

China Hong Taiwan Japan Korea Australia Malaysia Indonesia Thailand Singapore
Kong



MOBILE INDUSTRY TRENDS ASIA10
Asia10 markets will surpass the 1 billion smartphone landmark in 2015

1 Billion
Smartphones
in 2015
Source: adsmobi Whitepaper/Mobile Squared May 2012


Mobile Ad Spend in the Asia10 markets will be worth 6.2 Billion US-$ in 2015

6.2 Billion
Mobile Ad Spend
in 2015 (US-$)


Asia10 markets will count 3.5 Billion Mobile Subscriptions in 2015

3.5 Billion
Mobile Subscriptions
in 2015


Indonesian Mobile Ad Spend will increase by 45% in 2013

In Million US-$
Mobile Advertising Spend Asia10, Selected Markets
100
+ 30%
90

80 + 33%

70
+ 33%
60
+ 31%
50 + 45% 2012
+ 37%
2013
40

30

20 + 33%

10

-
Australia India Singapore Indonesia Thailand Vietnam Malaysia



Mobile
Products



How can
brands use
mobile?


GEO-LOCATION TARGETING
Location aware and high effective

The user opens a mobile website/app Your defined banner will Several Call-to-Actions
in a certain zone (e.g. Jakarta center) be displayed. possible

Mobile Web
Page

App Store

Facebook

Click to Map

Click to Call

Click to Video



AUDIENCE TARGETING
Target your Audience to the exact need of your Brand

Channel/Category Demographics

e.g. Automotive, Business, Education, e.g. Age, Education, Ethnicity,
Games, Music, News, Sports, Travel. Gender, HHI, Interests.


CROSS-MEDIA ADVERTISING
Contraband Nielsen study: Higher purchase interest with Mobile Video Ads

Nielsen study 2012: Contraband Ad Campaign (TV spot + 15-sec Mobile Video Ad)

Purchase interest increased by
72%
(in comparison to TV-only Ads)

Quelle: www.mobilemarketer.com (April 17, 2012).


adsmobi’s
Approach


HOW TO SECURE THE RIGHT AUDIENCE
Several Mobile Solutions and Formats available to secure the Right Audience

Display Location Based App Rich Media
Banner Advertising Promotion & Video Ads



TARGETING CAPABILITIES
Mechanical and Audience Targeting to Reach your Audience

Operation Platforms Location Carrier

Android, Bada, Blackberry, iPhone, City, Country, State/Province, Region, e.g. Telkomsel, Indosat, Exel, 3…
iPad, WAP, Symbian, Windows Phone. Longitude, Latitude.

Channel/Category Demographics

e.g. Automotive, Business, Education, Age, Education, Ethnicity, Gender,
Games, Music, News, Sports, Travel. HHI, Interests.



CALL-TO-ACTION
Different Call-to-Actions directs your audience directly to the right content

Click to App Click to Click to Click to Click to
Click to Call
Store Facebook Map Web Video



DISPLAY BANNER ADVERTISING EXAMPLE
4 steps to your Mobile Display Banner campaign

Campaign Creation Audience IO Creation + Reporting/Campaign
Selection Banner Creatives Optimization



CAMPAIGN CREATION
Practical Hands-On approach

Work together on

• Define your campaign goal

• Describe your product + target group

• Define your Location

• Select your Flight Dates



INVENTORY SELECTION
Select the right inventory to reach your target group

Select your Audience

• Define your desired category

• Select your publishers

• Define your campaign pricing



INSERTION ORDER
Get your campaign live

Easy process to launch a campaign

• Sign IO…

Campaign goes live!



REPORTING + CAMPAIGN OPTIMIZATION
Optimize your Campaign



Rich Media
Ad Formats



BIRTH OF SMARTPHONES
Happy Birthday, Dear iPhone!

2007: Birth of Smartphones


EVOLUTION OF RICH MEDIA STANDARDS
Invention of open Rich Media Standards for fast and cost effective mobile advertising campaigns



RICH MEDIA FORMATS
Ad Formats Overview & Rich Media Partners

Ad Formats Overview:

Rich Media Partners:



RICH MEDIA ADVANTAGE
Why to invest in Mobile Rich Media Advertising

1. Higher Engagement Rates
2. Higher Brand Awareness
3. Focus on Emotive Metrics
4. Powerful Tracking Parameters



RICH MEDIA ADVERTISING SUCCESS
Typical steps to get a rich media campaign live

BRIEFING PITCH BUILD DISTRIBUTE OPTIMIZE

• Client Needs • Concept • Rich Media • Negotiate Media • Tracking
• Research • Creative and Platform • Campaign Setup • Analytics
Storyboard • Test

Stakeholders
Client Client Client Client Client

Agency/ Agency/
Agency Agency/ Ad Network/Rich Agency/ Ad Network/Rich
Ad Network Media Vendor Ad Network Media Vendor



RICH MEDIA ADVERTISING EXAMPLES
Adsmobi Rich Media Demo Link

www.adsmobi.com/demo



How we can help
YOU



HOW ADSMOBI CAN HELP YOU
How adsmobi can help you achieve your ROI goals

TRANSPARENCY
Non-blind quality advertising traffic

COST EFFECTIVENESS
One contact = 50,000 Mobile Websites & Apps.

POWERFUL REPORTING
Strong Analytic Tools to optimize your campaign

STRONG SALES SUPPORT
Global Sales & Adops team assures fast on-time campaign support



SUMMARY


ADSMOBI MOBILE ADVERTISING SEMINAR
Summary

INDUSTRY TRENDS: MOBILE IS HERE, NOW!

MOBILE IS A PROVEN AND EFFICIENT MEDIUM!

ADSMOBI’S APPROACH:
TRANSPARENT, TARGETED, AFFORDABLE



Mobile Advertising Seminar Survey
Take the survey and download our free whitepaper

Send us your feedback and
download our free White Paper:

http://bit.ly/MJ2ngH



adsmobi Inc.
ramy@adsmobi.com 333 North Bridge Rd, #05-00
Singapore 188721
wandrille@adsmobi.com
alexander@adsmobi.com
afla@adsmobi.com

About adsmobi Inc.
adsmobi is a mobile media buying platform that focuses on placing successful mobile campaigns for mobile
advertisers. adsmobi delivers premium advertising traffic for advertisers through partnerships with leading mobile
mediation and optimization platforms.

adsmobi matches agencies and brands with the best mobile publisher inventory to achieve their mobile ROI goals.
adsmobi focuses on the advertiser “buy side” of the mobile advertising ecosystem. The adsmobi ad server will help T: +65 6336 6254 Facebook.com/adsmobi
effectively manage media spending with the flexibility to target a desired audience at the right time, in the right Twitter: @adsmobi
place, on the right device. E: singapore@adsmobi.com

New York ▪ London ▪ Hamburg ▪ Singapore www.adsmobi.com ▪ contact@adsmobi.com


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