With digital marketing evolving and now representing a significant part of an advertiser's marketing plans, what's next and where is future growth coming from? Daniel will be covering the major online consumer trends including mobile and video. This Keynote Presentation will cover the latest news on innovations and developments that we can expect from Google in the coming year.

4. How can you sell anything offline anymore?

5. Or bank offline?

6. Or steal a phone offline?

7. Or farm offline?

8. The new generation:

9. Two big bets Digital ads become actions More of the world becomes searchable

10. Goggles and text

11. Digital ads become actions: Declaring your location

12. Marlboro Vs Oldspice

13. Digital ads become actions: Declaring your location

14. Digital ads become actions: Big-ticket research

15. Digital ads become actions: Apps as Ads

16. VetMed

17. Digital ads become actions: Games

18. Digital ads become actions: Context and choice

19. Digital ads become actions: Entertainment

20. Digital ads become actions: Videos

21. Fastest rising Google searches for advertising campaigns

22. Digital ads become actions: Rihanna perfume video

23. The value of display becomes measurable: People

24. What does all this amount to?

25. Display is transformed by action

26. New measures of impact

27. Let the user define the ad’s value

30. Mobile: more of the world becomes searchable