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Connecting with Pop Culture:
Quick Poll




   How much do you already
   know about memes? (1-10)
What is this class about?




         Meme: Philosoraptor
What is a meme?
“A way for people to transmit social memories
and cultural ideas to each other”




              1976, Richard Dawkins
Memes are …
Quick to digest and mostly individual
creations




             Meme: First World Problems
Memes are …
More popular with younger audiences




            Meme: McKayla is Not Impressed
Memes are …
Constantly changing and evolving




           Meme: Socially Awkward Penguin
A meme is like a joke we all
know...
With many variations…
Memes are…
Mostly humor or shock-value based




           Meme: Grumpy Cat
Types of Memes
Image Macros




          Meme: Ridiculously Photogenic Guy
Variations..
LOLCats




          Meme: LOLCats
Variations
Types of Memes
Viral Videos




               Meme: Gangnam Style
Variations
Other viral videos




Meme: Call Me Maybe




                      Meme: Harlem Shake
Types of Memes
Viral Images




               Meme: Nyan Cat
Variations
Types of Memes
Catchphrases




               Meme: Haters Gonna Hate
Variations
How memes spread
How memes spread
How memes spread
TV & Movies
Downsides
Memes don’t always respect privacy or
copyright




                  Meme: O RLY?
Memes can have a short
lifespan
Memes can be insulting




        Meme: Unflattering Beyonce
Research!




            http://www.knowyourmeme.com/
Research




           http://www.urbandictionary.com/
Memes & Libraries
Memes & Libraries
Connecting with Pop Culture – All About Memes
Create Your Own!




                              http://www.quickmeme.com/

        http://www.quickmeme.com/Ridiculously-photogenic-guy/
Other Good Resources
   Wikipedia

   WhatsaMeme

   History of Internet Memes

   I Can Has Cheezburger?
Best Practices for Memes
 Never use outdated memes
 Who is going to be your audience?
 Give yourself time to research
 Make sure you understand usage
 Look up unfamiliar terms
You just got Rickrolled!
 Never use outdated memes
 Who is going to be your audience?
 Give yourself time to research
 Make sure you understand usage
 Look up unfamiliar terms




                                      Meme: Rickroll
Go forth and create!




            Meme: X all the Y
Any questions?
Rachel Eichen
                 adverb@gmail.com
                slideshare.net/adverb




www.novarelibrary.com
                                www.learnsurge.com

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Connecting with Pop Culture – All About Memes

Notas del editor

  1. “a way for people to transmit social memories and cultural ideas to each other”
  2. Pinterest
  3. Put a picture of beyonce