2. An IBM study of more than 1,700
CMOs reveal that most CMOs are
struggling to respond to changes in
the marketing landscape.
3. 56% of CMOs view social media as a
key engagement channel, but were
worried about its effectiveness
4. “When I seek approval for my key
initiatives from the CEO, she wants
facts and figures. I cannot always
prove the return on our social media
investments.”
One CMO commented
5. A New Book on Social Media
for CMOs reveal new
insights on social media