3. Narrow Down to Target Audience
Targeted Ads
- Geography
- Industry
- Job Function
- Seniority
- Company Size
- Current Company Name
- School Name
- Groups
Targeted InMails
- Above PLUS
- Title
- Past Company Name
- Years of Experience
- Education Level
- Keywords on Profile
5. Steve Pecko
Xyz Co.
Xyz Co. | Internet | New York City
O: 555.555.5555 | specko@xyz.com
500+ Connections | 9 Recommendations
Warm Up Engage Call to Action
5
6. The member meets your Agency
First point of contact on the LinkedIn Homepage
Reach your ideal candidates
or business partners and
expose them to your brand
with a targeted recruitment
message on their homepage
Member is warmed up,
and wants to learn more
Warm Up Engage Call to Action
Recruiting Solutions
7. The member meets your Agency
First point of contact on the LinkedIn Homepage
Reach your ideal candidates
or business partners and
expose them to your brand
with a targeted recruitment
message on their homepage
Member is warmed up,
and wants to learn more
Warm Up Engage Call to Action
Recruiting Solutions
8. The member meets your Agency
First point of contact on the LinkedIn Homepage
Reach your ideal candidates
or business partners and
expose them to your brand
with a targeted recruitment
message on their homepage
Member is warmed up,
and wants to learn more
Warm Up Engage Call to Action
Recruiting Solutions
9. The member meets your Agency
First point of contact on the LinkedIn Homepage
Reach your ideal candidates
or business partners and
expose them to your brand
with a targeted recruitment
message on their homepage
Member is warmed up,
and wants to learn more
Warm Up Engage Call to Action
Recruiting Solutions
10. The member meets your Agency
First point of contact on the LinkedIn Homepage
Reach your ideal candidates
or business partners and
expose them to your brand
with a targeted recruitment
message on their homepage
Member is warmed up,
and wants to learn more
Warm Up Engage Call to Action
Recruiting Solutions
11. The member meets your Agency
First point of contact on the LinkedIn Homepage
Reach your ideal candidates
or business partners and
expose them to your brand
with a targeted recruitment
message on their homepage
Member is warmed up,
and wants to learn more
Warm Up Engage Call to Action
Recruiting Solutions
12. The member meets your Agency
First point of contact on the LinkedIn Homepage
Reach your ideal candidates
or business partners and
expose them to your brand
with a targeted recruitment
message on their homepage
Member is warmed up,
and wants to learn more
Warm Up Engage Call to Action
Recruiting Solutions
13. How does a member learn about your Agency?
Your media drives members to your Career Page
Customizable modules
can dynamically adapt to
your audience targets
- Candidates
- Hiring Managers
Warm Up Engage Call to Action
Recruiting Solutions
14. How does a member learn about your Agency?
Your media drives members to your Company’s Page
Lock down the Space
on your Company’s
Overview Page
Warm Up Engage Call to Action
Recruiting Solutions 14
15. How does a member learn about your Agency?
Your media drives members to your Products/Services Page
Lock down the Space
on your Products &
Services Page
Warm Up Engage Call to Action
Recruiting Solutions 15
16. Member receives a customized message
Tailor your content to speak directly to your target audience
Custom Relevant Jobs
Recruitment Message
Custom Banner Graphic
Audience: Default Audience: Engineer
Warm Up Engage Call to Action
Recruiting Solutions
17. Start a conversation with LinkedIn members
Establish your Agency as a recruiter and a partner of choice
Members
can easily
talk to Jobs
recruiters relevant
& to the
sales viewer
associates
Customizable Employee or
Modules Client
Testimonials
Warm Up Engage Call to Action
Recruiting Solutions
18. Then member checks out your employees’ profiles
Own the real estate on your employee’s profiles
Give your Recruitment
Follow Company Ad
PictureBusiness
or Yourself
Standard Display Ad
Development Message
“More than 80% of candidates believe that current employees
are credible sources of information about organizations”
Source: Corporate Leadership Council (CLC) survey
Warm Up Engage Call to Action
Recruiting Solutions
19. Then member checks out your employees’ profiles
Own the real estate on your employee’s profiles
Give your Recruitment
Follow Company Ad
PictureBusiness
or Yourself
Standard Display Ad
Development Message
“More than 80% of candidates believe that current employees
are credible sources of information about organizations”
Source: Corporate Leadership Council (CLC) survey
Warm Up Engage Call to Action
Recruiting Solutions
20. Then member checks out your employees’ profiles
Own the real estate on your employee’s profiles
Give your Recruitment
Follow Company Ad
PictureBusiness
or Yourself
Standard Display Ad
Development Message
“More than 80% of candidates believe that current employees
are credible sources of information about organizations”
Source: Corporate Leadership Council (CLC) survey
Warm Up Engage Call to Action
Recruiting Solutions
21. Then member checks out your employees’ profiles
Own the real estate on your employee’s profiles
Give your Recruitment
Follow Company Ad
PictureBusiness
or Yourself
Standard Display Ad
Development Message
“More than 80% of candidates believe that current employees
are credible sources of information about organizations”
Source: Corporate Leadership Council (CLC) survey
Warm Up Engage Call to Action
Recruiting Solutions
22. Then member checks out your employees’ profiles
Own the real estate on your employee’s profiles
Give your Recruitment
Follow Company Ad
PictureBusiness
or Yourself
Standard Display Ad
Development Message
“More than 80% of candidates believe that current employees
are credible sources of information about organizations”
Source: Corporate Leadership Council (CLC) survey
Warm Up Engage Call to Action
Recruiting Solutions
23. Then member checks out your employees’ profiles
Own the real estate on your employee’s profiles
Give your Recruitment
Follow Company Ad
PictureBusiness
or Yourself
Standard Display Ad
Development Message
“More than 80% of candidates believe that current employees
are credible sources of information about organizations”
Source: Corporate Leadership Council (CLC) survey
Warm Up Engage Call to Action
Recruiting Solutions
24. Then member checks out your employees’ profiles
Own the real estate on your employee’s profiles
Give your Recruitment
Follow Company Ad
PictureBusiness
or Yourself
Standard Display Ad
Development Message
“More than 80% of candidates believe that current employees
are credible sources of information about organizations”
Source: Corporate Leadership Council (CLC) survey
Warm Up Engage Call to Action
Recruiting Solutions
25. Ad Formats by LinkedIn
Follow Company Social Ad Picture Yourself Social Ad Jobs For You Ad
(engagement only) (min 10 jobs on LI) (min 50 jobs on LI)
LinkedIn CoBranded Ad Join Group Ad Poll Ad
Recruiting Solutions
26. Member receives an InMail on their homepage
Your targeted career or business opportunity appears on homepage
The member is inclined
to check out your InMail
after being warmed up
to your brand
Warm Up Engage Call to Action
Recruiting Solutions
27. Customized message speaks directly to the member
Branded InMail message promotes your company
InMail includes
targeted messaging,
ad and hyperlinks
Call to Action button
makes it easy for
members to connect
with you
Warm Up Engage Call to Action
Recruiting Solutions
28. Members do lots of other things online…
Recruiting Solutions
29. …You can continue to speak to them
Members can continue to receive targeted messaging on and off
LinkedIn
Continue to message
targeted professionals
off LinkedIn
Jobs For You at Google
Powered by
Recruiting Solutions
31. Media Performance – Large Agency Example
3 Month Campaign – Unique Visitors
End of Campaign
Targeted Ads
Employee Branding Ads Launched
Career Hub Activated
Recruiting Solutions
32. Media Performance – Small Agency Example
Launch – Unique Visitors
Targeted Ads
Employee Branding Ads Launched
Career Hub Activated
Recruiting Solutions
34. Measure results –
Recruitment media product performance
• Targeted InMail open rate: 35% - 40%
• Targeted InMail conversion rate: 5 - 15%+ conversion rate
• Targeted Ads CTR: .08%-.12% (ind avg. is .08%)
• Jobs For You Ads off LinkedIn: .25%-.40% (ind avg. is .08%)
• Social Ads on LinkedIn:
Follow Company: 0.6%-.8%
Picture Yourself: 2%-2.5%
• Employee Branding Ads
Employee Branding Ads + Banner Ads: .20%-.40%
Employee Branding Ads + Picture Yourself: 2%-4%
Employee Branding Ads + Jobs For You Ads: 3%-5%
Recruiting Solutions
Notas del editor
Talent is THE driving force for success and economic opportunity; that holds true for both individual professionals and the companies they work for. At our core, LinkedIn is in the business of connecting talent with opportunity at massive scale. We are able to do this in an unprecedented way due to the convergence of two unique trends:Scalable infrastructure that connects hundreds of millions of people in milliseconds, andExtraordinary shifts in online behavior related to the way people represent their identities, build their networks and share information and knowledge. This is fundamentally changing the world in the way we live, play, and, of course, work. And that’s where LinkedIn is focused: on fundamentally transforming the way the world works.
Describe role as Relationship ManagerPrimary business contact.Help you get the most from your investment in LinkedInHelp you and your team source the best talent in your industry, not just the best job seekers.Help you incorporate our tools into your sourcing and business processes.Today, I want to get to know a little more about you and what your goals are for next yr, but per our convo Peter I also want to give you an overview of some of the other offerings we have and how they can help you meet those goals.First a few questions: 1. How many recruiters do you currently have on staff? Using the tool? All of your ee’s on LI? 2. Work on Contract/CTH/Perm?, 3. Typical reqs? 4. From HM what’s big in 2011? 5. Do you guys carry a bench?
A career page is a great opportunity to establish yourself as an employer of choice. You can completely customize the page with your own content, images, employee testimonials, and videos. The jobs section will dynamically adapt to the user’s profile – showcasing the most relevant opportunities for the candidate.Our advanced options, Gold and Platinum packages, allow a company to target content to particular segments – up to 5 views for Gold and 30 for Platinum. This way, for example, you can create one view targeted for New York Financial Analysts, a view targeted to sales people in London, etc. The list goes on and on – you can target by geography, industry, function, and seniority. Together, we’ll make sure the right candidates receive the right messaging.As an added benefit, our Gold and Platinum packages offer an added bonus of ad impressions – recruitment media you can use to drive traffic to your Career Page.
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Now that a candidate has been warmed up with your recruitment ads, checked out your career page, read about your current employee base, and seen a list of highly relevant jobs – they are ready to check out the Talent Direct InMail they receive from you.