1. Social Media, Networking and
Social Recruiting
New Trends 2013
Privacy Implications On Using
Facebook
Anne Egros, Career Coach and Consultant Russia, 2013

2. 5 Biggest Social Media Trends
Impact on HR and Recruiting
1) More mobile social media usage
Mobile Internet use in the US is set to overtake wired use by 2015. The Mobile Recruiting Market Is About to Get Very Hot. Mr.
Jenkins, director of recruiting operations and strategy at Wal-mart Stores Inc., says that “mobile” needs to be a part of anything
and everything you’re doing, candidate experience is the key reason. At Walmart about a quarter of applicants access career
info through mobile-enabled devices
2) International and localized networks boom
While social media growth in North America has slowed dramatically, growth is just taking off other parts of the world. Many of those
users will be flocking to localized networks you may not have heard of. Examples include China’s Twitter-like Sina Weibo,
which doubled its base to 400 million users in just one year. Another example is Russia’s VKontak. As a result, searches in
local languages will increase
3) Social media boosting office productivity.
Last year, McKinsey published a report saying that social technologies stand to unlock $1.3 trillion in business value. McKinsey
Global Institute (MGI) In other words, social media isn’t a time-waster in the office – it’s a potential productivity tool.
4) Big data gets a lot more manageable
Social media and social campaigns have given brands and companies access to unprecedented volumes of information about their
clients and stakeholders. In 2013, more and more companies will be able to make the most of social data as robust new
software and analytical tools emerge for tracking social stats in real time, everything from tweets and Likes to customer
sentiment. This has a very dramatic impact on how you should control what people can see about you on all your social
networks and also how sites like Facebook use your private information without your permission and sell them to marketers and
governments for example.
5) More integration of personal and professional data: Recruiters look at Social proof (positive comments),
reputation (personal recommendations). For individuals, it is becoming more and more complicated to manage privacy settings
and many personal data will be used without your permission impacting how and what people learn about you.

3. Top five social networking
countries, ranked by users, 2012:
1. China: 307.5 million
2. US: 157.8 million
3. India: 76.1 million
4. Brazil: 75.7 million
5. Russia: 57.9 million
Related Article:
How Many People Use the Top Social Media, Apps & Services?
(03/2013)
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/

4. http://expandedramblings.com/index.php/user-demographics-of-the-major-social-networks-infographic/ (06/2012)

5. TODAY’s FOCUS
FACEBOOK
MAJOR CHANGES IN 2013
&
IMPLICATIONS

6. Facebook: 1.06 billion monthly active users, 618 million daily users,
680 million mobile users, more than 50 million pages and 10 million apps
(02/2013)
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/

7. Currently, 47 percent of new hires through social media are referred through Facebook, which puts
the social network ahead of LinkedIn and Twitter as a recruitment platform.
In addition:
1 in 5 of users have had a friend share a job on Facebook
14 percent search specifically for jobs on Facebook
52 percent use Facebook to help find work
http://socialtimes.com/infographic-how-to-use-facebook-open-graph-recruiting_b120394

8. 2013: The Year Of Social HR
Top five social media trends impacting HR
1. Gamification Becomes A Standard Practice
2. The Death of the Resume
3. Your Klout Score Will Become A Measurable Currency
4. Personal Branding Will Be A Required Skill
5. Recruiters Will Find You Before You Know You Are Looking For A Job
http://www.forbes.com/sites/jeannemeister/2013/01/03/2013-the-year-of-social-hr/2/
http://www.forbes.com/sites/jeannemeister/2012/12/04/personal-branding-in-the-future-workplace-a-crucial-skill-for-employees-and-rec

9. How Klout Works

10. Facebook Privacy and Safety Issues

11. Facebook Privacy and Safety Issues

12. Facebook Privacy and Safety Issues
• FB SHARE /Sell YOUR PRIVATE DATA AND YOU
DON” T KNOW IT !
Facebook provides a free service that users pay for, in effect, by
providing details about their lives, friendships, interests and activities.
Facebook, in turn, uses that trove of information to attract
advertisers, app makers and other business opportunities.
http://online.wsj.com/article/SB10001424052702303302504577327744009046230.html#articleTabs%3Darticle

15. NEW IN 2013: Facebook’s Graph Search
Word-of-mouth. When it comes to recruiting, these three words say it all. There is
simply no better source of talent than your own network. But imagine you could move
beyond your closest friends and colleagues to harness your entire Facebook network
for recommendations for whom to hire for an open position with your company.
Following on the heels of its much-anticipated job board, Facebook’s Graph Search
allows users to get recommendations from the people they trust on things like which
restaurant to visit next, who to hire and where to find their next career opportunity.

16. SEE FULL INFOGRAPHICS: http://socialtimes.com/infographic-how-to-use-facebook-open-graph-recruiting_b120394
http://zestnzen.wordpress.com/2013/03/05/why-facebook-graph-search-can-be-recruiters-best-friend/