This is a presentation I gave at the Email Marketing Summit by MarketingSherpa in Miami, FL.

1. Strategies for the Long-Term Care and Feeding of an Email Database + Redefining the Inbox

3. The New “Inbox” Opt-in Email Subscribers Twitter Followers Facebook Fans & Friends

7. New Inbox Cost Models Email Facebook Twitter 1000 subs Weekly send 52,000 annual $800/send fees $5000 annual license Five hrs labor/send ($50/hr cost) Total Cost = $18,800 Cost: $0.36/contact

8. New Inbox Cost Models Email Twitter Facebook 1000 fans/friends 3x weekly updates 156,000 touches $0/send fees No annual license 3 hrs/week ($50/hr.) Total Cost = $7,800 Cost per touch = $0.05

9. New Inbox Cost Models Email Facebook Twitter 1000 subs 3x daily tweets 780,000 touches $0/send fees No annual license 30 min. day ($50/hr.) Total Cost = $6,500 Cost per touch = $0.008

10. Blogs Twitter Facebook Opt-in Email Search Display Customer Intimacy

11. The only true viral-capable tactics of all marketing Twitter Facebook

12. Basic Tenets of Inbox Nurturing You are the object of your subscribers’ desires.

14. Basic Tenets of Inbox Nurturing Desires Content Comm Type

15. Basic Tenets of Inbox Nurturing Integration of Measurement & Customer Profile Types

16. Thanks! Andrew Eklund Ciceron.com Twitter: @aeklund Andrew @ Ciceron.com 612-230-3901