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What’s Your Return On Engagement

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Ashley Norman
Ashley Norman

Presented to Cruise Planners / American Express franchise owners at the company's 2009 conference. Designed to help agents take their social media initiatives to the next level by enhancing their Facebook and Twitter profiles.

EmpresarialesTecnología
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What’s Your Return on Engagement? Results-driven social media marketing Ashley Norman Sr. Account Supervisor / Director of Social Media Cheryl Andrews Marketing Communications
Why am I here? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Just how big is Facebook? More than 300 million active users
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Stop marketing and start conversing ,[object Object],[object Object]
 
 
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Facebook vs. Twitter ,[object Object],[object Object]
 
 
 
Facebook fan pages vs. groups ,[object Object],[object Object]
 
The Power of Integration ,[object Object],[object Object],[object Object],[object Object]
 
 
 
Twitter is great for… ,[object Object],[object Object],[object Object],[object Object]
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Grow your Facebook community ,[object Object],[object Object],[object Object],[object Object]
Grow your Twitter community ,[object Object],[object Object],[object Object],[object Object]
Grow your Twitter community ,[object Object],[object Object],[object Object],[object Object]
Grow your Twitter community ,[object Object],[object Object],[object Object],[object Object]
Grow your Twitter community ,[object Object],[object Object],[object Object]
Success Stories ,[object Object],[object Object]
Stay informed! ,[object Object],[object Object],[object Object],[object Object]
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What’s Your Return On Engagement

  • 1. What’s Your Return on Engagement? Results-driven social media marketing Ashley Norman Sr. Account Supervisor / Director of Social Media Cheryl Andrews Marketing Communications
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Notas del editor

  1. Introduction