Social networking and blogging are great ways to communicate with customers. They are fun but do require additional work to ensure your efforts give the results you are looking for.

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Blogging and using services such as
Twitter and Facebook is a fantastic
experience, especially if you are
passionate about your product or
service.
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Unfortunately, these activities are
also time consuming, which is why
it is paramount to constantly
monitor your performance.
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At the end of the day, your time is
your only currency and you have a
limited supply.
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Unfortunately, the time gap
between your effort and the
result can be large.
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Fortunately, there are tools to
monitor this long process. Using
them will take a bit more of your
time, but will save a lot more of it
once you act on the feedback.
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SocialMention (free) can
provide plenty of useful
information - mentions of your
brand in blogs, microblogs, images,
videos, news and more.
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PostRank is another great and
free service to check your
influence. Once your blog is
indexed you can see the
engagement level for each post.
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Write about the subjects that
gain most attention and make
it easy for your readers
to share your blog posts.
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Twitter is the most popular
microblogging platform
because it is extremely
easy to share content.
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Klout is a comprehensive
analytical package for Twitter
users - check your influence,
reach, demand and velocity in the
Twitter universe.
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TwitterCounter also deserves
a mention. It does provide useful
information about your follower
count and can offer predictions.
It's like Compete for Twitter.
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It does not matter which tools you
use. The important thing is to keep
it up, be consistent and use the
feedback to change the way you
use social media and blogs.
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After all, you invest a lot of time
and it's good to know what you
get in return.
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tel. +353 87 256 0543

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