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Design Elements
- 1. Emphasis Amazon Emphasis is created by one large image in the middle of the home page.
- 2. Rhythm Etsy The pictures in lines and rows keep your eyes moving from one to the next, creating rhythm.
- 3. Simplicity Google All white space except for the logo and search bar exhibits simplicity.
- 4. UNITY • Coke and Target both use a single color emphasis to create unity. • The similar colors are grouped and separated by large white areas.
- 5. VARIETY • TV show/magazine Top Gear uses a varying size and offset picture layout to create variety on its site.
- 6. Balance Pinterest Balance is created by equal rows of images on each side of the page.
- 7. Scale Gap The Gap uses different sized images that exhibit the design element of scale.
- 8. Amy Rose Max Rinkel Andrea Bennett