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1. An ‘ACE shot’ for heavy web Traffic @ GolfHelpTips.com
Omnie Solutions (I) Pvt. Ltd.

2. Past Scenario / Overview
 GOLF GENIE™ – Golf Genie™ is an Atlanta based golf pocket guide
provider that provides easy-to-absorb golf instruction, tips, practice drills
and routines to accelerate development and rapidly lower golf score for
novice and veteran golfers.
 The company experienced a poor online presence that was damaging the
brand GOLF GENIE™
 The company experienced a dull look and feel of the website that
resulted in lacked appeal from golfers and golf beginners.

3. Background of Golfhelptips.com
 GolfHelpTips.com was a 9 months old online store for Golf Pocket
Guide book (GOLF GENIE™).
 The website was built on the CMS – Volusion.
 There were very few pages on the website.
 The website was neither search engines friendly nor optimized.

4. Objectives of Golfhelptips.com
 The primary objective of Golfhelptips.com was to reach out to the
right audience through search engines with minimum budget.
 Options that GOLF GENIE™ chose
 Search Engine Optimization
 Paid Advertising on Search Engines.
 GOLF GENIE™ chose search engine optimization rather than paid to
get better results with limited budget. They wanted to
 Get more traffic from search engines
 Create more brand awareness
 Longer lasting rank and traffic

5. Challenges
 Average understanding of the CMS in  Same Title and <Meta> tags were used
which site was developed. on all web pages.
 Minimal technical support from the  Number of issues with the indexed
client end. pages that hindered effective search
 Domain issues, since Golfhelptips.com engine crawling . The issues were like:
was running on three different domains.  Page duplicity
 Issues in placing the assigned  No interlinking on the web pages
keywords, since the site structure, URL  Very low Link popularity
naming , navigation were very poor.  No use of ALT and Heading tags
 Issues in fixing keyword prominence,  Unwanted codes on web pages
keyword density and other on page  Deep link ratio was zero
factors; since only images were used to
describe each and every aspect of the
product.

6. Strategy & Initiatives
To resolve issues faced by Golfhelptips.com,
Omnie took the below initiatives:
 Deep understanding of the Content Management
System
 Directly worked with the hosting provider, in order
to get the domain and mirror site issues resolved
 Restructured the entire website to make it user and
search engine friendly
 Fixed the content duplicity issues
 Worked with copy writing team, to get the content
requirement fulfilled
 Used best strategy (On-Page and Off-Page) for
increasing page relevancy and link popularity

7. Results
 An appealing , users and search engines friendly website was designed.
 The visibility of GOLF GENIE™ was achieved in a short span of time.
 Website traffic increased .
 Sales of GOLF GENIE™ pocket guide and mobile apps increases

8. Keywords Ranking Status
Keywords Rank on Google as on May 2011 Rank on Google as on January 2012
Golf Pocket Guide 1 1
Golf Practice Routines 1 1
Pocket Golf Tips 1 1,2
On course golf tips 4 5
Golf swing fault 5 6
Consistent golf 6 5
Golf guides 6 2 The project was completed in
Uphill Golf Shots 6 1
May 2011, but results still
Cure Pull Shot 7 5
Golf Books for Beginners 7 7
records!
Golf Full Swing 7 7
Golf Pull Shot 7 6
Putting Basics 7 9
Golf Hook 9 5
Golf Slice 9 10
How to Practice Golf 9 7
Pocket Caddy 9 Nil
Fix my Slice 10 9
Improved Rankings with Search Engines

10. About Omnie Solutions
 Omnie Solutions is IT Services & Solutions company providing
enterprise solutions & services since 2002
 200++ employees
 Having 50++ Clients Worldwide
 Microsoft Gold Partner (Software Development)
 Oracle Gold Partner
 IBM WebSphere Implementation Partner

11. Our Presence
USA | UK | Europe | Malaysia | Sweden | Canada | Czech Republic | India | Japan | China |

12. Service & Solutions Offerings
 Services Offering  Solutions Offering
 Enterprise Web Application  E – Commerce
 Resource Augmentation  Digital Asset Management
 Mobile Applications  Content Management Systems
 Application Development  Document Management
 Migration & Re-engineering  Event & Exhibition Management
 Interactive Marketing
 Quality Assessment

13. Technologies
Application Development Proficiency on various
technologies
 Microsoft - .Net 4.0 framework, SharePoint
2010, Biztalk, Commerce Server
 Siebel CRM Enterprise Suite
 IBM WebSphere Portal Server Solutions
 JAVA Spring & Hibernate
 Database (MYSQL, Oracle, MSSQL, SQL
Server)
 Mobile Platform (iPhone, Blackberry &
Android)
 Web Application Development (PHP,
ASP.net, JAVA, XML, AJAX, VB, Cold
Fusion, PowerBuilder, HTML)

14. Thank You !
For more details contact us:
OmniendSolutions (I) Pvt. Ltd.
D-108 2 Floor, Sector 2, Noida-201301
Tel : +91-120-2442591-4
Fax : +91-120-2442590
Or write us at info@omniesolutions.com
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