Cease Fire's brand promotion with newly launched Hi-Tech Products. Upload your own case studies @ http://www.afaqs.com/news/case_studies/upload.html To request download, contact us at +91-120-4190721 or casestudies@afaqs.com Browse through more case studies @ http://www.afaqs.com/news/case_studies/index.html

1. Presents
CASE STUDY
OF
SHOW DETAILS
FIRE INDIA, 19-21 SEPTEMBER
BOOTH SIZE: 100 Sq Mt.
NSIC, NEW DELHI
www.insta-group.com I www.insta-group.in

2. 1 .About Company:
Ceasefire is India’s most trusted Fire Safety and Security Company. It has grown from a
company that dealt exclusively with extinguishers to one that has branched out to cover
everything in the fire safety and security spectrum.
CEASE FIRE is broadly into 3 Line of Business:-
- Fire solution: Provides fire extinguishers, Escape gear, Signage & detection systems.
- Security: Provides Video door phones, CCTV cameras, and Access controls systems.
- Projects: Provides end to end solutions
2. Aim / Measurable objectives:
- Change the Perceived Value of orthodox fire extinguisher Product Company.
- Brand Promotion with newly launched Hi-Tech Products.
- Highlight the UNIQUE technology against competition.
- Showcase the Brand Presence
- Communicate the key messages:
-Trust - Reliability - One stop for all Solutions - Market Leader
3. Strategic Insights:
- Product oriented booth showcasing real life application.
- Open space with very high product visibility.
- Project the company as not only a fire extinguisher company but providing complete
solution for fire and safety.
- To mark strong presence in the minds of competitors as well as their customers by
effective branding.
www.insta-group.com I www.insta-group.in

3. 4. Design Conceptualization:
- Four vertical spaces for ensuring high product visibility.
1st Panel - Suppression
2nd Panel – Extinguishers
3rd Panel – Detection
4th Panel – Security
- Pantry had square treatment of back-lit logo signifying strong branding.
- Visual wall for displaying corporate presentation and product technology.
www.insta-group.com I www.insta-group.in

4. - A simulation was created to display escape signages and real time environment of that
particular site.
5. Execution:
- Built up of the whole booth took 2 days and 2 nights continuously.
- High security of display products was also team’s responsibility.
www.insta-group.com I www.insta-group.in

5. www.insta-group.com I www.insta-group.in

6. 6. Achievement :
This booth helped Cease Fire gather most attention at the exhibition. Maximum footfall and
buzz on the booth ensured a great success.
www.insta-group.com I www.insta-group.in