40 Digital Media experts predict the Digital Marketing Trends for 2013.

1. Digital Marketing
Trends 2013
Know what 40 experts predict about Digital Marketing in India

2. More money will DigitalTrends2013.afaqs.com
get routed to online
video content in
The emergence of pervasive computing
2013 and growth in mobility has taken video
out of the big screen and there are
strong signs of high growth of out of
home video consumption. The change
that video brings in behavior is more
intense and complex, a new distribution
More money will get
system which is detached from
publishing schedule, online video
routed to duration of content
- short format v/s long formats; a new
breed of content -
producers
professionals, consumers or crowd
sources; times-shifted television content
TUSHAR VYAS - Managing Partner consumption; different screen size; not
South Asia, GroupM only watched but interacted and shared;
and interesting video content beyond
language barrier (read
Kolaveri/Gangnam). Internet video will
help attract more advertising monies on
the digital medium in the short run and
also be the starting point for long term
disruption.

3. One-to-one
DigitalTrends2013.afaqs.com
marketing and
location-based
services will emerge 2013 is going to be an exciting year for
digital marketers. The converged digital
stronger media is coming into its own and will
throw up many new possibilities. While
SoLoMo will be the buzzword, one-to-
one marketing and location-based
services will take root. Database
marketing will make advertisers reach
Markets of One. In a device and
platform-agnostic world, marketers will
have to narrowcast their communication
and reach out to an individual with a
customised message. Location-based
services or communication will also gain
SANJAY TREHAN
ground. As smartphone penetration
Head
increases, the handset will become a
MSN India
great new way to reach the consumer
on the go, with a time and location-
specific offer. Context will be the key
driver here. Hurrah for the new world!

4. Organic advertising DigitalTrends2013.afaqs.com
will emerge
stronger I believe custom branded content on the
internet is emerging as a powerful way for
brands to build long-term relationships
with customers. The subtle placement of
brand around subjects that matter to
customers is the new way to create brand
connect. We are already seeing the start of
this trend, with brand messages becoming
an integral part of the consumption
experience. Take for example whatplatform
Confidence of Digital Coke
does with Coke will grow
sellers Studio, building its brand
through a community of music lovers, or
what P&G is doing with Style Factor, a
custom-branded site for women on
Yahoo!. Today‟s highly connected
NITIN MATHUR
consumers are in the driver‟s seat.
Senior Director and Head, Marketing Disruptive messaging is not as effective –
Yahoo! India and Southeast Asia or tolerated – as it once was. Going
forward, brands need to make advertising
almost „organic‟ to the content the
connected user demands. So, for instance,
if a teenager is reading about a game
console, a game publisher or console
maker would like to inform them about a
hot new release or version “then and
there”.

5. Brands will create DigitalTrends2013.afaqs.com
mobile sites and
mobile content The penetration of mobile devices is on
the rise. In the next two years, a
majority will access the internet from a
mobile device. Language content will
become more important as mobile
internet penetration will be seen in Tier
2 and Tier 3 towns. Advertisers and
brands have to recognise the exploding
user base of mobile internet users. They
need to have very good mobile sites
before advertising on mobile properties.
I have seen brands spending on mobile
advertising, but when you click on the
banner, it goes to their desktop site.
BG MAHESH Their advertising spend is not getting
Founder & Managing Director them any returns, for no fault of the
Oneindia.in publisher. The monetisation from mobile
devices has improved but it is still way
too early days in India. Unless we see
better advertising revenues from mobile
sites and apps, it will become difficult for
entrepreneurs to sustain. Burning VC
money is not the answer.

6. Internet will finally DigitalTrends2013.afaqs.com
become
a mass media in
2013 will be the year when more than
2013 200 million Indians will be online, and
internet will emerge from being an
urban elitist media to a mass media in
its own right. It will be the year when
marketers, entrepreneurs and carriers,
all wake up to a new online Indian -
one who doesn't speak English and
accesses the internet primarily from his
(and her!) mobile. Being relevant to
this user and holding a meaningful
conversation with her within the
constraints of poor network bandwidth,
GUNEET SINGH unsmart devices and non-standardized
Head, Consumer Marketing Indic fonts/keyboards will challenge us
Google India to think of a more visual and acoustic
web, which will also need to be
delivered in a light way. Real India will
be ready for the internet in 2013. It will
be fun to see who all in the current
internet space are ready for it.

7. DigitalTrends2013.afaqs.com
Brands will focus
more on owned
If the immediate past has seen a focus
content on distribution/discovery (search and
social) and access (mobile), the
immediate future will see a heightened
focus on content: both user-generated
and professionally created. Brands have
begun to realise this need to create
quality „owned content‟ in order to
generate „earned media‟ and this is
across content formats. 2013 will be the
year in which content conversations are
ignited to truly leverage the distribution
and discovery of the digital landscape.
RAJAN SRINIVASAN
Sr. VP, Marketing
Web18

8. Confidence of DigitalTrends2013.afaqs.com
Digital platform
sellers will grow Digital platform sellers will grow in
confidence and will stop trying to justify
their existence versus other media. They
will start focusing more on helping brands
achieve market impact rather than focusing
on cheaper costs. Apart from that I wish
that creative guys will stop being scared of
coming to digital medium and embrace it
wholeheartedly.
SHAILENDRA KATYAL
Director,Marketing
Lenovo India

9. Time to bridge the
DigitalTrends2013.afaqs.com
gap between
offline marketing
and online One trend that we should observe is the
use of digital tools to bridge the gap
behavior between offline marketing and online
behavior. Given large offline marketing
spends, it is important to reduce the time
and recall gap between customers seeing
something offline and acting on it
online. The emphasis will be on
incorporating digital calls to action into
typical offline media as well as better
utilization of passive offline media
through digital tools/platforms. Good
examples are Woolworths (Australia) &
Tesco (South Korea) using QR codes on
MUKUL BAFANA offline advertising space such as subway
Co-founder stations and wall panels. Customers are
Jabong.com able to scan the codes and purchase on
the go thereby increasing quick
conversions while reducing drop off
rates, time, and cost between awareness
and purchase.

10. CMO will be the DigitalTrends2013.afaqs.com
new CTO
2013 will see the birth of a new
marketing cadre -- the marketing techie
-- who will hug technology rather than
bovine digital campaigns. The marketing
techie will collaborate with the
technology department and will take
active part in decisions which involves
using technology to drive the sales and
marketing processes. He will focus on
leveraging technology to create suites
(solutions) that will result in profitable
business growth, as opposed to simply
focusing on plain vanilla digital
marketing efforts. By next winter, he will
SRIDHAR B
stake claims over the company's
Head, Digital Marketing
technology budget and will be granted
UB Group
effortlessly. Because the CMO will be the
new CTO!.

11. DigitalTrends2013.afaqs.com
Local will become big
Apart from more brands moving to
include digital media in their overall
media mix, local will become big. More
apps will come around local, both
social and mobile apps, and these will
also gain usage from a consumer‟s
point of view. The future is for niche
rather than broad networks.
SUMEET SINGH
VP- Marketing, Strategic Alliances & Corp Comm.
Naukri.com

12. DigitalTrends2013.afaqs.com
Marketing will be
powered by UGC 2011-12 was about user generated
content (UGC) but 2013 will be about
companies officially seeking UGC.
Companies will want users to write their
experiences with the brand, make and
upload videos of user experience, and
write product reviews. They will begin
selling to customers based on what
others have said and not what they want
Marketing will be powered by
to say.
UGC
Brands will realise that people believe
and relate to what other users have to
say. This, however, will not follow a pure
PAURUSH SONKAR testimonial route, but have a broader
Deputy Chief Manager angle such as a customer spending a day
L&T General Insurance in their office, customer visits to the
factory/workshop, and showcasing a TVC
made by a customer.

13. App-vertising will DigitalTrends2013.afaqs.com
explode
2013 will see an explosion of app-
vertising in its true sense – integrating
platform-agnostic apps as core to the
brand experience. It will not be just
about advertising within apps, it will be
about building apps which will get
advertised to connect, engage and build
loyalty amongst consumers. With 2012
being the year of bringing the app
marketplaces to masses across mobile
OS platforms, 2013 should see more
brand marketers trying to capitalise on
this mass reach and „on the go‟
platform by providing utility-based or
SANDEEP SINGH experiential apps. We have already
Co-Founder and COO seen in 2012 that the landscape of the
Freecultr.com app world is not restricted to mobile
alone, it‟s getting well-integrated to TV
as well – so you can imagine the
potential!

14. DigitalTrends2013.afaqs.com
Content format will
dictate media plans
in 2013 One big trend in 2013 will be „Unified
Theory of Content‟. Content will be
seen in three simplistic blocks of video,
text and audio, which will be the
backbone of digital marketing, or any
form of marketing. The explosion of
devices and platforms that is
happening around us will make us
more focused on what is delivered to
the end use, that is, content.Marketers
will use this theory for a more clarified
view of the media landscape, which is
increasingly getting augmented
through technology. A SEC A consumer
will be reached by the same video
BEERAJAAH SSWAIN content, planned through a tablet, as a
VP lower SEC consumer, who gets the
OMD Digital content through a feature phone. As
technology helps us get the targeting
and device/platform choices right, as
we move along, the key will be the
content - unified into three simplistic
blocks of video, audio and text.

15. More brands will DigitalTrends2013.afaqs.com
explore online
and real world One possible thing that will get traction
integration in 2013 is the connection between the
real world and the digital world. The
„Internet of Things‟ is a term coined in
the late „90s, but it is in the last couple
of years that it started featuring in
consumer engagement/experiences.
Technologies like sensors that can detect
body movements, capture data and map
gestures are now helping multiple
devices to interact with consumers and
create engaging experiences. The most
quoted example in this field is the work
done by Nike. More brands will
UNNY RADHAKRISHNAN experiment in these areas. At least some
Head of Digital – South Asia of us are investing significantly in these
Maxus (GroupM) areas.

16. Post Click DigitalTrends2013.afaqs.com
parameters will get
more acceptance I see continued growth of Performance
Advertising. I estimate that almost 70
per cent of all online spends in 2013 will
be benchmarked on post-click
performance parameters. Leading
spenders will be online travel and e-
commerce, followed by internet
businesses like online listing and
classifieds. There will be an interest from
the traditional advertisers to explore
online media for driving brand activation
and contests, for which they will want to
work on performance pricing metrics.I
also envisage that brand advertising will
ANURAG GUPTA be increasingly measured on post-click
Founder & MD parameters like user engagement and
DGM India bounce rates.

17. DigitalTrends2013.afaqs.com
Webisodes will
be a reality in
2013 The year 2013 will see a much greater
adoption of video as a medium of
communication on the internet. Going
beyond the pre-roll or the video
banners, content is going to play a much
larger role in video advertising. We will
surely see content tailor-made to
brands.We should see an increase in
content on the lines of serials, with
webisodes coming in as content like
episodes on TV.Another important trend
we see taking off next year and the
coming years is a massive increase in
the use of data for communication
RATISH NAIR
purposes, whether it is to target users or
Co-Founder
to use the data to create
Ad Magnet
relevant, intelligent and much more
engaging brand communication.

18. Automated Digital DigitalTrends2013.afaqs.com
Media buying process
will gain higher With the increase in India‟s internet
acceptance population and average time spent
online, we will see 30-35 per cent jump
in page views. This will lead to a greater
need of finding relevant audience via
technology tools rather than manual
placement hunt. It implies that the
extent of automation in the digital media
buying process will increase
significantly. Data driven programmatic
buying will lead to effective targeting
and help advertisers save significant
money (30-40%).
SIDDHARTH PURI
Business Head
Tyroo Direct

19. Sponsored video
channels are coming
soon The year 2013 will mark the first time a
brand goes on to sponsor the launch of
an exclusive online video channel on
YouTube, partnering a major media
content partner (with significant TV and
internet content). While it‟s common on
TV for brands to sponsor the launch of a
programme, like for example Amul
Masterchef, online will see the launch of
a branded channel itself (for example, an
online video travel channel with content
produced by Rajshri/Balaji/Viacom
sponsored by Jet Airways or
Makemytrip). The antecedents for this
REEM SAIED
are already in place: massive
Head - Digital Strategy & Alliances
online/mobile video consumption (both
Ad Magnet
users and time spent), especially on
YouTube, facilitated by better, cheaper
broadband connectivity.

20. DigitalTrends2013.afaqs.com
Digital marketing will
become very scientific
One big prediction for 2013 is that
digital marketing will get very scientific
through the use of audience information.
Display advertising technology has
developed to the point where a viewer‟s
digital behaviour can be anonymously
identified and categorised into buckets.
This will help advertisers confidently
adopt digital media as a new way of
reaching their TG. In addition to
targeting people through TV, radio and
print, advertisers will be able to show
ads to specific audience clusters online
by leveraging tools such as Data
KIRAN GOPINATH Management Platforms and Retargeting.
Founder
Ozone Media

21. DigitalTrends2013.afaqs.com
The buzz word will be
SoLoMo Next year, digital advertising will be all
about SoLoMo – social, location and mobile.
Mobile video will see a huge surge in
demand and all brands will start thinking
mobile applications vs. FB applications,
which was the trend in 2012.
AMIT BHARTIYA
GM & VP, Mobile &ViziSense
Komli Media

22. DigitalTrends2013.afaqs.com
Facebook will make
Google feel giddy
Facebook advertising will really begin to
make its impact felt and create a strong
and very effective alternative to Google.
Via Facebook, you will be able to buy who
you want, in the right frame of mind, for
the right context and served the targeted
purpose. Facebook will make Google feel
giddy.
ALOK KEJRIWAL
Founder
Games2Win

23. Brands will dare DigitalTrends2013.afaqs.com
to spend 100 per
cent budget on Where we have seen digital getting 8-
digital marketing 9 per cent of the marketing budgets, I
predict that one of the major brands
will shift their entire product launch
budget to digital. Yes, 100 per cent of
the budget! Either the category will be
suitable to digital, or continuing
economic stress may forbid the use of
mainline media. Whatever be the
reasons or the compulsions, we will see
a major brand do a 100 per cent digital
launch, at a fraction of the cost it would
have taken to do anything in
mainline! But, the successful launch
SANJAY MEHTA will prove to be an inflexion point, and
Co-founder and Joint CEO will inspire others to make significant
Social Wavelength shifts to digital from their marketing
budgets!

24. Dual screen
Dual screen phenomenon will
DigitalTrends2013.afaqs.com
emergephenomenon will
stronger
emerge stronger
Recently, one of the user behavior that I
have noticed is of people using their
smartphones and tablets while watching
television. It is not uncommon to notice
most TV channels flashing their Facebook
and Twitter signs whereby they are
encouraging their viewers to remain
connected with them in the online world
as well. They are seeking feedback; they
are building a conversation. Televison
show --Satyameva Jayate-- really saw a
huge trend of viewers reacting,
commenting, sharing their feedback as
each episode was unfolding.This presents
an amazing opportunity for marketers.
NIMESH SHAH Brands can leverage this behavior by
Co-Founder encouraging users to share their stories,
Windchimes Communications take feedback on their ad or simply
entertain them from offline to online
world.I see this dual screen phenomenon
increasing rapidly in 2013.

25. Brands will DigitalTrends2013.afaqs.com
focus on integrated
digital marketing
Currently, digital strategies on social,
strategy mobile, offsite and onsite are working
in silos. Insights from all these
initiatives are being looked at
independently. But, the customer
remains the same - he's just interacting
with you at different touch points. 'Big
Data' analysis will be used to integrate
insights and will help find answers to
the right questions. Which are the other
pages my fan likes? What kind of
content are a section of our followers
excited about? What are my brand
advocates passionate about? Such
PREETHAM VENKKY questions will help brands steer a more
Business Head real-time strategy, as opposed to their
KRDS Asia reliance on the 'posting calendar'.

26. DigitalTrends2013.afaqs.com
Brands will invest in
content creation
Marketers will invest in creating
content that is exclusively tailored for
digital media. So far, their focus has
been on creating a 'critical mass' of
audience on social platforms. Large
investments were made on this pursuit
and many even took it to a 'million or
nothing' level. Now that they seem to
be more or less there, the question
being asked is: "if Facebook and
Twitter are our solutions, what is the
problem?". The answer invariably
includes 'telling the brand story' and it
is this deliberation that is driving
KARTHIK NAGARAJAN content creation. Now that one of the
Head, Social Media "bullish" brands has taken the jump
GroupM from 'stratos'sphere, others cant be far
away!

27. Brands will optimize DigitalTrends2013.afaqs.com
their campaigns for
mobile platforms 2013 would mark a paradigm shift in
the mindset of brands as they will move
beyond Facebook likes and twitter
hashtags. 2013 would be the year of
mobile, with an increasing number of
Indian brands optimising their
campaigns for the mobile platform. In
the last couple of years, we've already
witnessed a growth in brands looking
to go mobile. In 2013, we would
witness content and applications
specifically tailored for the mobile
ecosystem.
DAKSH SHARMA
Co-founder, Iffort

28. DigitalTrends2013.afaqs.com
Brands will opt for
multi-screen
Digital will no longer mean one screen. It
strategies will mean multiple screens - desktop,
laptop, tablet and cell phone. So far,
brands thought of digital as „one big
universe‟. Now, brands will need to learn
how to use this multiple-screen world, both
as a tool for customer segmentation (isn't
an iPad user by itself a very well
segmented consumer!) as well as in terms
of creating different content that enables
an optimum consumer experience,
depending on the type of screen the
consumer is using. For the last so many
years, I keep hearing the word
HAREESH TIBREWALA „convergence‟ but actually, what seems to
Co-Founder and Joint CEO be happening is more and more of
Social Wavelength „divergence‟. One-size-fits-all never
worked. And, it never will!

29. Integrated digital DigitalTrends2013.afaqs.com
marketing
data will be in While the digital media is the most
demand measurable, what it lacks is an
integrated data source that helps
marketers understand the overall
impact of their efforts in the digital
domain. Analytics for websites, digital
campaigns, social media properties and
mobile properties are all different
pieces of the data puzzle that need to
come together for better insights into
the consumer‟s behaviour and its
impact on the brand. With the
advancement of cookie-based
tracking, this is one area that will come
NAMRATA BALWANI to the fore in 2013.
COO
Media2Win

30. Brands will go beyond
Facebook Likes 2013 will be the year Indian brands
start taking Twitter seriously. Brands
will go beyond Facebook Likes (they
cost money and do not require
creativity or sometimes even a
strategy). Why Twitter? Because on
Twitter, measureability is simpler,
action is real time. Of course, you need
to be highly creative and committed. I
call it from Like to Live.
SHUBHO SENGUPTA
Digital Marketing Consultant

31. Instagram-
DigitalTrends2013.afaqs.com
driven
engagements
will come to the With Instagram now available on
Android, thus lowering the barrier to
party in 2013 entry, along with the meteoric rise of
Pinterest, expect digital marketing to
get a lot more visual in terms of
generating and soliciting content from
the crowd. The ecosystem is becoming
even more conducive, with Facebook
increasing the importance of visuals in
the News Feed. The world did not end
in 2012. So, will an Indian brand bring
alive the next visual meme in 2013?
Something certainly worth looking
forward to!
NAVIN KANSAL
Group Creative Director
Grey Digital

32. Marketers will DigitalTrends2013.afaqs.com
opt for defined
digital marketing I think marketers will move from digital
experimentation to defined digital
strategy marketing strategy. They will stop doing
„pilot tests‟ with digital media in 2013 and
will have a defined digital marketing
strategy next year. 2013 will see dedicated
digital marketing budgets across a majority
of sectors and categories.
Marketers, according to me, have seen
enough experimentation by their
counterparts and now they have enough
appetite to have a clearly defined digital
marketing strategy for their brands.
Agencies and media partners are also
RP SINGH working towards the same by assisting
Head – Digital, APAC & Middle East brands to chalk out the role of digital media
McCann Erickson – Commonwealth vehicles in their overall marketing efforts. I
see that as a big trend emerging in 2013.

33. DigitalTrends2013.afaqs.com
Web design will
finally become
device-agnostic While mobility and associated
developments are sure to take centre-
stage, I believe Responsive Design is
set to permeate deeper into digital
asset development initiatives. New
scripts, clever CSS and of-course, the
rising popularity of HTML5 means that
web design will finally become device-
agnostic. While that clearly spells doom
for the now-unnecessary "WAP sites", I
also foresee Location Based Services
(LBS)-driven, purpose-led Apps
becoming more mainstream.
KAMAL KRISHNA
Managing Director
POSSIBLE (WPP Digital)

34. DigitalTrends2013.afaqs.com
Smartphone
advertising will evolve
to Smart advertising Advertisers today are adapting their
campaigns to the capabilities of
smartphones, and leveraging only 1 or 2
smartphone platforms v/s the broader
mobile ecosystem. As the medium
continues to rapidly demonstrate its
mass media potential, advertisers with
a smartphone-only strategy will miss
out on a large chunk of consumers. In
2013, there will be 200 million mobile
internet users in India, with 80 per cent
of them using mobile internet-enabled
feature phones. Advertisers will have to
invest time understanding the mobile
DIPPAK KHURANA usage patterns, to create smart
CEO & Co-Founder campaigns that will connect with
Vserv.mobi consumers, irrespective of which mobile
platform they use.

35. Brands will
Enterprise solution on mobile
DigitalTrends2013.afaqs.com
create mobile
will be big in 2013
sites and mobile As per my gumption, the coming year
content will put mobile right in the forefront of
the digital marketing mix. Enterprise
solution on mobile for clients will kick
off in a big way, especially in the
service and finance sectors.
Smartphones will try to eat at least 50
per cent of market share of feature
phones sold next year. Data browsing
on mobile will continue to grow
rapidly, especially on feature
phones, which will gather close to 75
per cent of browsing share. Telcos will
try again to cash in on the mobile
AMIT LALL marketing space and will scout for
Head, Mobile Marketing partners and opportunities to capitalise
Mobile2Win on this medium. App and voice market
will continue to grow rapidly.

36. DigitalTrends2013.afaqs.com
Mobile advertising will
start cannibalizing
2013 will carry the baton of being
display advertising called the 'Year of Mobile' (yes, for the
Nth time in a row). The mobile market
will grow by about 75 per cent over
2012. Apart from network-based buys,
the biggest growth will come in the
categories of cloud-based
entertainment, sports sponsorship and
mobile video. This will largely grow at
the cost of its oldest digital sibling,
online display. So, while digital will
grow as a category, mobile will be the
fastest-growing sub-category, at the
cost of online display, which will see
MADAN SANGLIKAR its lowest growth since 2000. It's
Co-founder & CEO rather unfortunate, since one would
AD2C not want the digital sub-categories to
cannibalise each other.

37. Contextual DigitalTrends2013.afaqs.com
Contextual Marketing will
Marketing will
become mainstream
become
2013 will see contextual marketing go
mainstream from being just a buzz word to being
an essential part of campaigns. The
Holy Grail of being able to deliver the
right message at the right place at the
right time will finally become
attainable, thanks to the rise of the
mobile phone. With more generic ads
bombarding consumers every day,
and data such as a consumer‟s
location and preferences now easily
available through the mobile phone,
brands will increasingly turn to
contextual marketing, leveraging
SATWICK SAXENA technologies like geo-fencing and
Business Head location-aware SMS to increase the
Thmbstrk (Indigo Consulting) effectiveness and engagement of their
campaigns.

38. DigitalTrends2013.afaqs.com
Social and mobile will
be two big hits of
2013 Social media and mobile internet are going
to be the two big hits in India in 2013.
This will bring in unprecedented changes
in the way users communicate with brands
and online products (portals, online
services and such). This will change
marketing strategies in a big manner in
2013, and will pave the way for a new
kind of marketing in 2014. Needless to
add that mobile internet expansion will
bring in the local ecosystem as well. But, it
is not just the SoLoMo theory. For India, it
will be different due to high population
density and higher number of mobile
phones. E-commerce and physical
SANDEEP AMAR commerce, marketing campaigns and
Digital Media Expert consumer interaction are going to be led
by mobile (local, which can help purchase
there and then) and social (participating
with friends). It will be a bit like the
social/mobile/commerce/marketing apps
such as Fancy and Pose – which are for
mobile, are great marketing tools
(especially Pose), have commerce built in
and the social element is phenomenal.

39. Social Media usage via
Mobile will continue to
The trends India will see in 2013 are
soar that social media usage via mobile will
continue to soar, and platforms that are
highly visual, intuitive, and made for on-
the-go engagement will be a step ahead
of the game. With so many people
hooked on to social and general
browsing on their phones, you can
expect both social and mobile
advertising to continue to rise in
prevalence and new formats being
created like pre-loads and pre-rolls
mainly in the form of short video or
animated content formats. Banners will
KUSHAL SANGHVI continue to feel like interruption thus
Founder and CEO rich media with video will have to play a
Span Digital larger part and so the key to a
successful digital advertising campaign
will be putting marketing messages
within popular social content, and
optimizing specially and separately for
mobile. Successful content will become
the ad, and vice versa.

40. Web Web will beheavily by
will be used used DigitalTrends2013.afaqs.com
political parties political
heavily by
parties The web will be used heavily for
political campaigns. Especially since
we'll lead up to the 2014 Lok Sabha
elections. Suddenly every politician will
have a website, be on twitter, have his
election manifesto up on Youtube etc.
Nice time for an agency to specifically
set up a wing to handle such pitches
and campaigns.
EKALAVYA BHATTACHARYA
Head, Digital
MTV India

41. About us
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Connect with us:
It conducts various Digital Marketing training
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web analytics. Anshupriya Sharma
Mobile :+91-8130706789
afaqs! Campus has already trained more than
650 marketers and 600 B-School students Email: campus@afaqs.com
in India.
Marketers from companies like
Whirlpool, Infosys, Nestle, American
Express, Nokia, ESPN, LG, Honeywell, IBM and
CNN have attended our programs.
B-School students from SIBM (Pune), FMS
(Delhi), ISB (Hyderabad), IMT (Ghaziabad), and
FORE have benefited from afaqs! Campus boot
camps and programs.
afaqs! Campus also publishes a book titled -The
Curious Digital Marketer.