PG design studies in Domus Academy, Italy: Students can get overview of the course content of fashion styling course

1. Master in
Fashion Styling &
Visual Merchandising
A challenge for the brand new visual communicators

2. CIRCLE OF COMMUNICATION

3. In a world, where the visual communication has a
key role in the success of a company, the fashion
brand image is left in charge of these two strategic
figures, who do not limit their contribution in a
mere creative way, but can be considered real
managers of the “visual communication” speaking
and understanding the language of the CEO

4. DESIGNING
THE
WINDOW
MESSAGE

5. PROJECTING
THE SHOOTING
CONTENTS

6. The Master in Fashion Styling &Visual
Merchandising will focuses on the expertise of
these two different professional figures and the
confluence of their respective roles, generating a
more complex figure, the
“Visual Fashion Brand Communicator”

7. managing
the fashion show

8. THE ART OF FASHION STYLING

9. SHOOTING
FASHION VIDEOS

10. SETTING E-STYLING
AND ON-LINE VISUAL
COMMUNICATION

11. VISUAL & DISPLAY FOR SELLING CAMPAIGNS

12. funny
and
beautiful

13. discovering
FASHION trades

14. ABOUT FASHION CATALOGUES
AND LOOKBOOKS

15. KNOWING
THE
CLASSIC
HERITAGE

16. IN-SHOP
DISPLAY

17. WHO IS
THE FASHION
BRAND
COMMUNICATOR?

18. THE FASHION BRAND COMMUNICATOR IS...
The contemporary Brand Communicator must
have a strong sensitivity for the fashion world and
new trends, an extraordinary taste and aesthetical
sense “an eye trained to appreciate and create
beauty” in order to communicate the “tale” of the
brand worldly. His/her creativity and perception
of what is beauty and new will add an extra value
to the product conceived by the Fashion Designer,
in order to attract the final consumer and create
business.

19. THE COURSE AND ITS TRAINING
The didactics of the Master
consists of three different
stages

20. Students will attend the first three months
together with the class of Fashion Management
in Domus Academy, offering them the chance to
increase their managerial knowledge in a perfect
melting pot of cultures and professions.

22. PHASE 1:
Induction Module
The subjects will focus on management and marketing
competence (budgetary planning, the collaboration with
the other figures of the fashion system: i.e. input from the
designer, the needs of the buying and retail managers, the
coordination with the media planner); on fashion culture
and its iconographic languages ( design and art history,
fashion history and its trends) giving a particular attention
to improve their aesthetical sense, to educate them to be
aware of their visual perception and making them curious for
anything perceived as “new”.

24. PHASE 2:
The “learning by doing” training strategy
Students, through a series of workshops, according to the
DA methodology of “ learning by doing”, will have the
opportunity to relate and compare their projects in tight
collaboration with leading Fashion Companies with the
final aim of attracting the potential purchaser and generate
business.
All the workshops are thought as artistic laboratories where
students will express their creative sensibility and where they
will be offered the chance to experiment and innovate the
projectual methodologies.

26. PHASE 3:
Final Report
The third stage is devoted to the accomplishment of a final
report. Students, according their interests and inclinations,
will work individually on a specific up to date project
in collaboration with leading companies and constantly
supervised by a Mentor. The subject of the project may relate
to the role of the Fashion Stylist, the Visual Merchandiser or
the new figure of the Visual Brand Communicator.

28. THE OBJECTIVE
The master in Fashion Styling & Visual Merchandising
aims to give and create a new business oriented
professional prospective for Fashion Stylists and Visual
Merchandisers, educating them not only to encode and
interpret in an aesthetical way the changes of costume
but to manage flexibility keeping always in mind what
is the brand identity, in order to reach a scientific
ibridization of the two respective competence and so
giving birth to the new figure of the “Visual Fashion
Brand Communicator”.

30. THE audience
Students with a bachelor degree in Fashion, Design,
Photography, architecture, communication science,
junior fashion stylist, junior merchandiser, junior
press officer, fashion journalist, owner of fashion
companies who want to increase their competence and
professionalism. A Portfolio is not required, but a strong
aptitude towards fashion world.

31. THE FUTURE
At the end of the master students will
be able to start their own business or
work in a company as Fashion Stylist
or Visual Merchandiser for the visual
communication of the fashion product
both in-store, on the paper and on the
web. Work as Celebrity Assistant and
for fashion magazines, advertisement
agency, television, in all those area
involving the visual communication, from
the real to the virtual world.

32. fashionstylist@domusacademy.it