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Enhancing employability with
online tools – blogs, Google
sites, and LinkedIn profiles
7th November 2013
Florence Dujardin
What does

online employability
mean?
Employability refers to…
a set of achievements – skills,
understandings and personal
attributes – that make graduates
more likely to gain employment and
be successful in their chosen
occupations, which benefits
themselves, the workforce, the
community and the economy
(Higher Education Academy 2012)
Two ideas
Employ…

… ability

• knowledgeable
• critical & reflective
Tools for personal development
What about
the ‘online’
part?
The internet and careers
The internet is a part of the social fabric
of society (e.g. social media, e-commerce)
The Internet is a major context for
careers
Showcasing (‘sharing’)
Networking
Managing your
online reputation

Have you
googled
your name?
You are already showcasing
what you are doing…
http://www.shoeboxblog.com/?p=28353
The employer’s view on
potential employees’ online
presence
http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
More positively…
http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
Getting employers to ‘like’ you…
‘Sharing’ achievements
Blog
Website (Google site)
LinkedIn profile
Blogs or websites?
 WordPress, Blogger
 Open an account
 Choose a free template
 Start writing… and
continue!
 Blogs are meant to have
regular updates

 Google site
 Open an account
 Choose a template
 Start writing
 Keep information up-to-date
E-Portfolios for all disciplines
and all levels of education

http://gettingsmart.com/2013/04/students-shine-through-digital-portfolios/
http://mahara.solent.ac.uk/view/view.php?id=55
A work in progress!
Stand out
from the
crowd

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