Social Video Advertising iStrategy2011
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ebuzzing Social Video Advertising workshop @ iStrategy Amsterdam 2011 by Andrea Febbraio co-founder. Clever tricks to make a video go viral and black belt seeding strategies. Let's b www.ebuzzing.com
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Social Video Advertising iStrategy2011
- 3. 27/04/09
- 4. FEW FIGURES
- 5. 27/04/09
- 6. 27/04/09
- 9. IT IS NOT JUST ABOUT VIEWS
- 10. MINE IS BIGGER
- 11. THE POWER OF ENGAGEMENT
- 12. 27/04/09
- 13. 27/04/09
- 14. 27/04/09
- 16. 6M VIEWS 90.000 SHARES 13.244 LIKES
- 17. HOW DOES IT WORKS?
- 19. #1 Rule: Be Ethic
- 20. #2 Rule: never trust buzz legends
- 21. CONTENT IS THE KING (?) DATI NIELSEN
- 22. DISTRIBUTION IS THE QUEEN!!
- 23. SIMPLY UPLOAD IT ON
- 24. 95% OF VIDEOS -> LESS THAN 500 VIEWS
- 25. YOU DO NOT NEED TO BE A JEDI
- 26. TIPPING POINT
- 29. FIRST 48H OF LIFE CRITICAL
- 30. 100.000 SEEDED VIEWS (GUARANTEE) 5.743.717 VIEWS ACHIEVED! Second Wave First Wave First Wave: All the seeded views (paid) were concentrated in the first 48h in order to brake the 80K/100K limit making the video reaching tipping point going viral. Second Wave: after the first critical 48/h the video won several “ Honours ” automatically ignited the YouTube viral blast. The video got promoted on HP of YouTube becoming viral…first 1M views reached in 3 days . OUR SEEDING STRATEGY
- 31. Executive Summery - Video YouTube Awards
- 32. YOUR VIDEO NEEDS “HONOURS”
- 35. WHY BLOGGERS / SOCIAL PUBLISHERS ? VIEWS GUARANTEED!!
- 36. THE SUGAR. FB IN GAMES VIEWS
- 37. 27/04/09
- 38. 27/04/09
- 40. Not this guy Average social gamer : 43 year old woman Popcap / Information Solutions Group 2010 Social Gaming Research
- 41. Target based on Precise User Data Ultra-fine targeting abilities (leveraging FB data – age, gender, location)
- 42. Opt-in Model Users Opt-in to watch the video, not forced like pre-roll
- 43. High Quality Placement (not within offerwalls)
- 44. Some social games are BIGGER than TV http://mashable.com/2010/12/05/social-games-advertising/
- 45. Opt-in Model 3x Higher Share Rate vs. traditional integration TubeMogul Report
- 46. HOW DO YOU INCREASE SHARES?
- 47. http://socialtimes.com/a-complete-look-at-how-social-games-increase-brand-awareness-by-up-to-550_b42094 Up to 550% lift in Brand Awareness ! It WORKS !
- 48. BUT…
- 49. 27/04/09
- 50. BE A JEDI [email_address] Co-founder