1. Jennie Lees
jennie@affectlabs.com
affect
labs

2. “Getting information off the
Internet is like taking a drink
from a fire hydrant.”
Mitchell Kapor

3. We’re developing a system which explores
the emotions behind online conversation...
...making it easier for brands to see
who’s talking about them and what
they’re saying.

4. Social media
Weblogs
Forums Benchmark7
Engine
News
Reviews API

5. We’ll make money through a freemium model,
allowing customers to try us without risk.

6. We aim to reach £100k in revenue within a year...
...and become profitable after three.

7. Our edge over the competition lies in
both our technology and our coverage.

8. We’ve got a unique combination of expertise
to bring this product to market.
(but we need a little more)

9. We want seed funding
to launch, promote and
sell our product.

10. Information overload is a very real problem.
Help us solve it.
affect
labs
jennie@affectlabs.com
@jennielees

11. Competitive Matrix
Competitive Matrix
Sentiment
Sentiment Metrics
affect
WPP Precis3
TNS Cymfony Scout Labs/
labs
Lexalytics
Visible Technologies
Ask for demo/ Freemium/
$$$$$ API
Radian6
Nielsen Techrigy
BuzzMetrics
BuzzLogic Brandseye
LexisNexis Trackur
BrandImpact
Frequency

12. Financial Projections
• Year 1: 750 paying users, 100k revenue
Burn rate: 20k/month by year end
Overall loss of £150k
• Year 2: 4000 paying users, 630k revenue
Burn rate: 75k/month
Overall loss of £275k
• Year 3: 17000 paying users, £2.5m revenue
Burn rate: 200k/month
Overall profit of £95k
Break-even and growing!

13. Some of our customers, partners and supporters:
Channel 4 (4iP) Edinburgh
Festivals
NESTA Alltop
TechCrunch
Mothercare Europe
Prince’s Trust Ustream.tv
(PSYBT) AOL
University of Scottish
Astia Edinburgh Enterprise