This presentation is a compliment for my Affiliate Pathfinder podcast #2. It is lists 27 different possible online business models.

1. The first fork in the road
Picking a business model that works for you

2. About me
 I run a small IT company. I have been several things on my
journey including a botanist, molecular biologist,
programmer, DBA and IT support person.
 Why an interest in e-business? Because I read the 4-hour
work week by Tim Ferris and realized that there was
another way.
 Contact:
http://www.affiliatepathfinder.com
@affpathfinder on twitter

3. The first step: motivation
 Why?
 What is your goal?

4. The second step: reality is key
 Realize it is going to be some work. Figure out how to
make it work. There are many who start down the path,
but most don’t make it because they don’t put the effort
into it. It is tough if you are trying to transition.
 Realize it is not an overnight process for people.You will
not likely get rich quick although there are lots of folks
out there who want to make you think otherwise.

5. The third step: find resources
 Look for good resources! Once you pick your model,
think about what you need to make that happen. There
are some great resources on the net. Go to this site to
find ratings for a lot of them:

6. The fourth step: the business model
 There are a lot of business models to explore.
 The overall flow for all business models is this:
Customer Product Delivery
Every business model, whether online or offline is a spin on
the above flow.

7. The fourth step: the business model
 Traffic is driven through the following (yes, there is overlap
below):
1. Great content - Website / Blog - SEO - onsite
2. Link building – SEO - offsite
3. Youtube & other video networks (almost 50% of
Internet traffic and Youtube loved by Google – good for
SEO)
4. Social networks: Twitter, Facebook, Google+ & other
social networks
5. Traditional methods – direct advertising & word of
mouth
6. Pay-per-click (PPC) via adwords, banners or other
advertisements
7. Many, many other ways!
The key to success here is driving relevant traffic!

8. The fourth step: the business model
 What is the product? When I say product, it can include
the following:
1. Physical product
2. A service
3. A digital product
4. A membership
5. Rights to a product or digital asset
6. Anything else you can think of that people would be
willing to spend money on!
The key to success here is giving real value.

9. The fourth step: the business model
 What is Delivery?
1. It can be a package that is shipped to the end user
2. It can be a product that is downloaded
3. It can be access to a membership site
4. It can be access to training that is recorded or live
5. It can be having a service performed for you
6. It can be a license agreement
The key to success here is delivering what you promise and
keeping the customer engaged.

10. The fourth step: the business model
 The business models:
1. Blogging and blog monetization
2. Advertising – adsense, banner ads, et cetera
3. Pay per “Something” (call, click, sale, lead, view, link, et
cetera)
4. Affiliate links for selling products – one time and
reoccurring
5. Membership sites
6. E-commerce site – wide range from Yahoo Store to one of
the many shopping carts available
7. Training – per unit or monthly fee
8. Flipping domains

11. The fourth step: the business model
9. Creating an email list and/or newsletter – constant contact, aweber and more
10. Creating a forum
11. Coupon or loyalty program sites – over 40% of Internet users use coupons
12. Price comparison sites
13. Selling digital assets, e.g. Wordpress themes, digital photos, software or
whatever else you can create (or have created!) - parrotsecrets – cringley.com
14. Software as a service (SAAS)
15. Ebay / Classifieds (like craigslist)
16. Hybrid – selling your brick & mortar online
17. Providing services
18. Donations
19. Selling to the gold miners

12. Resources and baby steps
So, one thing you can do to ease yourself into an online business is offer
services for things that you learn. That could help you bootstrap your
business.
Here are some good resources to look into:
1. www.affiliatepathfinder.com – this is my blog and I discuss resources I
find useful.
2. www.imreportcard.com – this site reviews most of the guru products
out there.
3. www.unguru.me – a site that just started to help review guru products
4. www.abestweb.com – a great forum site with plenty to learn