This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Publishers and merchants are always trying to come up with ways to increase revenue. Surprisingly, an oft overlooked opportunity is to simply ASK. We will discuss real examples and strategies.

1. The Power of Asking
The Simplest Way to Increase Revenue
Presented by:

2. Introductions
Joseph Hansen:
CEO – Evolved Marketing

3. Introductions
Travis Hopkins: Merchant Relationship Manager – DBG Loyalty

4. Introductions
Travis Jacobson:
Affiliate Manager – Blue Host

5. Introductions
Paul Schroader:
President – PS Web Solutions

6. Let’s try an Experiment
We need 3 volunteers from the audience
Take a look at this $50 Bill
Each volunteer may ask ONE question

7. Ask and ye shall receive
What’s the worst that can happen?
So what if you’re told, “No”

8. Why don’t we ask?
As kids, asking questions came easy:
“Can we have a
sleepover?”
“Can I get a
piggy-back
ride?”
“Can I borrow
the car?”
“Can we go to
Disneyland?”
“How about a
kiss?”

9. Why don’t we ask? (cont.)
As adults, we often hesitate to ask for things:
Pride
Asking makes us vulnerable
Fear of rejection
We don’t want to seem presumptuous

10. Why don’t we ask? (cont.)
“There is no weakness in asking. If we wait for someone
to give us what we want, chances are we might never get
it.”
Sometimes it seems as if we’re waiting for someone to
notice that we “deserve” it.
-Leslie A. Knight, MD, FAAFP

12. Being rewarded for Asking (cont.)
Big Screen TV or Socks and Underwear?
OR
Fans Supporting Artists
$750 Commission Reversed

13. Panel - Share Examples
What is the best example you can
think of where someone was
rewarded for simply ASKING?

14. Session Format
Open panel discussion
Merchant, Affiliate and Agency
perspectives

15. Common Questions
Merchant
Are we over/under-paying on Affiliate sales?
Are affiliates sales incremental?
Introducers, Influencers and Closers?
Do we understand our Success Metrics?
How does Affiliate compare to other Channels?

16. Common Questions (cont.)
Affiliate
Can you offer Pay per call?
Do you have Lead gen options?
Can we get Exclusives?
What will it take for you to consider a higher payout?
What have you seen working for other affiliates?

17. Common Questions (cont.)
Agency
Can we run a contest?
Can we offer affiliate bonuses?
Can we get creative with coupons/discounts?
Is our program on par with or better than competitors’ programs?
Is the Affiliate Program more effective than other channels?

18. Common Questions (cont.)
Everyone
Commission Flexibility
Coupon Strategy
Trademark Bidding
Creative Options
Deep Linking
Data Feed
Cookie Duration

19. Q&A
If you don’t ask…
…you don’t get
…the answer is always no
…you’ll never know

20. References
Leslie A. Knight:
http://www.practicelink.com/magazine/remarks/the-power-of-asking/
Amanda Palmer:
http://www.ted.com/talks/amanda_palmer_the_art_of_asking.html
WestJet Christmas Miracle:
http://www.youtube.com/watch?v=zIEIvi2MuEk

21. Contact Info
Joseph Hansen:
www.linkedin.com/in/josephhansen
joseph@evolvedgroup.com
Travis Hopkins:
www.linkedin.com/in/seaturkey
thopkins@dbg.com
Travis Jacobson:
www.linkedin.com/pub/travis-jacobson/7/b7/54a
tjacobson@bluehost.com
Paul Schroader:
www.linkedin.com/in/paulschroader
pauls@pswebsolutions.com