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5 Software Niche Affiliate Success Stories,[object Object],Michael Ni, CMO/SVP Marketing & Products,[object Object]
5 Software Verticals Affiliate Success Stories,[object Object],What Are Some of the Best Practices to Drive Conversion in a Software World,[object Object],The Software Vertical,[object Object],Why It’s Good …,[object Object],… and in which Sub-Categories,[object Object],5 case studies in Software Affiliate Success,[object Object],What’s Your Next Move,[object Object]
Vendors,[object Object]
Merchants,[object Object]
Merchants,[object Object]
Affiliates,[object Object]
Affiliates,[object Object],Affiliates,[object Object]
The Software Vertical,[object Object],The Market,[object Object],The Software Market Worldwide is estimated at over $260 billion,[object Object],SaaS is a $12 billion market (2011) growing to $21 billion in 2015 growing at over 15% a year,[object Object],Year-over-year growth in other key software categories around 6-10%,[object Object],Software is fundamentally shifting to being purchased online …,[object Object],… with Affiliate sales contributing an additional 10-15% to software vendors’ online sales, with some contributing over 30%,[object Object]
Software is included in several verticals - accounting for up to 20% of the affiliate preferences*,[object Object],Affiliate Preferences to Date,[object Object],Up to 20% already choose software related categories,[object Object],* According to the data in the AffStat Report 2010,[object Object]
GREATER COMMISSIONS  bigger affiliate margins (generally up to 85%) compared to physical products (generally up to 50%),[object Object],MORE CHANCES TO CONVERT VISITORS  try before you buy, “Freemium”,[object Object],EASIER TO SELL  known need, does not have to be touched, immediate gratification, attractive prices for customers,[object Object],EASIER TO HANDLE  no hassles over delivery, time zones - as in some physical products,[object Object],AN ANNUITY  recurring revenues opportunities, upgrade, renewals focused, multiple modules and related add-on opportunities,[object Object],Advantages of Promoting Software,[object Object],Fast Selling, Low Maintenance, Recurring Revenue,[object Object]
Top Selling Software Categories,[object Object],Consumer Titles Comprise the Bulk of Affiliate SW Sales,[object Object],Utilities/Security: est. $ 3 bln. market in 2011,[object Object],Audio-Video Tools: est. $ 2.5 bln. in 2011,[object Object],Productivity: est. $ 10 bln. in 2011,[object Object],Games: est. $ 47.5 bln. in 2011,[object Object]
Challenges,[object Object],What Do Prospects Need to Get Past to Make a Decision,[object Object],A considered purchasePrice point, Dependencies, Complexity,[object Object],Fear, uncertainly, and doubtMalware, Security, Compatibility,[object Object],Comparability … TrialPrice, Functionality, Reputation, Credibility, Vendor Longevity, Support,[object Object],What are some of the best practices to helping prospects along …,[object Object]
WHILE THERE’S NO RECIPE FOR SUCCESS… ,[object Object],PROVEN IDEAS CAN ALWAYS HELP,[object Object],5 examples in the Avangate Affiliate Network,[object Object]
IncrediMail,[object Object],Software Vendors as Affiliates,[object Object]
Freemium: IncrediMail Free,[object Object]
Freemium: IncrediMail Plus, Toolbars,[object Object]
Offers email customization tools & widgets,[object Object],“Leadership in trailing-edge technology” ,[object Object],Brings value into very commoditized market,[object Object],Secrets to IncrediMail Success,[object Object],Feature-filled, functional Freemium version leads to Premium “IncrediMail Plus”,[object Object],Add-ons accessorize Freemium & Premium versions to expand revenue flow from existing customers,[object Object],Associates with other complementary vendors to cross-sell whenever possible,[object Object],Uses social media to amplify their messages about “old-fashioned” communication tools.  Use “Crowd-sourced” endorsements to drive popular accessories to the top,[object Object],IncrediMail benefits,[object Object],Provides continuous added value to their customers,[object Object],Generates additional interest on frequent return visits,[object Object],Generates add-on sales with conversion rates of over 10%*,[object Object],* Avangate Affiliates Network,[object Object],IncrediMail,[object Object]
Freesoft.tvbok.com,[object Object],Original Content,[object Object],Freesoft.tvbok.com: Original Content,[object Object]
FreeSoft.tvbok.com,[object Object],Affiliate website for the Japanese audience ,[object Object],Offers “how to’s” for various software products & PC-related activities,[object Object],Secrets to their success,[object Object],As an affiliate, Freesoft.tvbok.com promotes video tools and uses tutorials and reviews as customer conversion pages. ,[object Object],The benefits,[object Object],Provides added value to its website visitors (over 2 million page views monthly),[object Object],Generates affiliate sales with a conversion rate of over 0.8%*,[object Object],Freesoft.tvbok.com,[object Object],Use original content to convert audience,[object Object],* Avangate Affiliates Network,[object Object]
BitsDuJour.com,[object Object],Leverage the power of the discount coupon,[object Object],BitsDuJour: Power of Coupons,[object Object]
BitsDuJour.com,[object Object],Leverage the power of the discount coupon,[object Object],BitsDuJour: Widget,[object Object]
Power of Coupons,[object Object],BitsDuJour,[object Object],Offers heavily discounted software titles, each deal only for 24 hours,[object Object],Leverages coupons and sense of urgency to reach/grow broad audience,[object Object],Secrets to BitDuJour’s Success ,[object Object],Promotes PC & Mac software titles with steep discounts (over 50%),[object Object],Community & crowd-sourced W.O.M. marketing,[object Object],Work with multiple affiliate networks & with vendors directly.,[object Object],Affiliate cross-sell program (widget on other affiliate websites) ,[object Object],Vendor program (get part of the affiliate commission back),[object Object],Seasonal & special campaigns – BitsDuJour Holiday Bundle,[object Object],The Big benefit ,[object Object],Discounted product offers generate a conversion rate of over 20%*,[object Object],* Avangate Affiliates Network,[object Object],BitsDuJour.com,[object Object]
Myce.com,[object Object],User generated content & communities to deliver affiliate promotions,[object Object],Myce.com: User Generated Content & Communities to Deliver Affiliate Promotions,[object Object]
* Avangate Affiliates Network,[object Object],Leverages the Shared Bond of Community,[object Object],Website targeted to consumer electronics, gadgets and technology community, engaging members into reviews, discussions and forums,[object Object],Secrets to Myce.com’s success,[object Object],Power of user generated content ,[object Object],Create a strong community around it, attracting traffic,[object Object],Contextual advertising used to generate sales,[object Object],Crowd-sourced promoted software in specialized sections and forums ,[object Object],The Big benefit,[object Object],Added value through reviews and social interaction on forums and discussions,[object Object],Affiliate conversion rate of over 1.5%*,[object Object],Myce.com,[object Object],User Generated Content & Communities to Deliver Affiliate Promotions,[object Object]
Siliconaction.com.br,[object Object],Product catalog with localized user experience,[object Object],SiliconAction: Extensive Catalog, Local User Experience,[object Object]
Siliconaction.com.br,[object Object],Product catalog with localized user experience,[object Object],SiliconAction: Installment Plan,[object Object]
Siliconaction.com.br,[object Object],Product catalog with localized user experience,[object Object],SiliconAction: Brand and Product-Specific Keywords on local markets,[object Object]
Product catalog with localized user experience,[object Object],Brazilian product catalog / e-tailer selling software online with over 1,400 titles,[object Object],Secrets to SiliconAction’s success,[object Object],Localized buying experience (localized payment methods, installment  plans, etc.),[object Object],Recognize their role in supporting local purchase user experience rather than deep investigation, comparison, consideration,[object Object],Generate traffic via targeted PPC campaigns, newsletters and advertising serving as a regional conduit for latest software availability,[object Object],Uses both the affiliate and reseller model being flexible to offer the largest selection,[object Object],The Big benefit,[object Object],Generate sales as an affiliate with a conversion rate of ~20%*,[object Object],Linked to from vendors to handle traffic from that region, trusted to use AdWords,[object Object],* Avangate Affiliates Network,[object Object],Siliconaction.com.br,[object Object]
Software is a rich vertical that has inherent advantages to be sold online … both standalone, as well added onto existing affiliate sites,[object Object],Consumer focused software categories currently perform best …,[object Object],… but growing opportunities in business, and SaaS solutions creating interesting niche possibilities in this huge market ($12 billion), not to mention, education,[object Object],Get started - join a dedicated software affiliate network – let them handle tracking & payments and benefit from their advanced marketing features,[object Object],PC business maybe declining, but in the post-PC era, the software business is more vital than ever,[object Object],Finally …,[object Object],Takeaways,[object Object]
Find a parade and get in front of it!,[object Object]
Want to Learn More?,[object Object],Take the road to Booth # 49,[object Object]
Thank you,[object Object]

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