2. While in School in 1999 … Image:onechickennugget.wordpress.com
3. Don’t just blindly create content … Tactically choose what people are demanding Image:edoyo.co.tv
4. Low Hanging Fruit and Gaps in the Market Invest your time, money, resources on the best opportunities -> the low hanging fruit Pick the GAPS in the market: ↑More Searches / Demand ↓Less Competition / Websites Image:marspec.com
15. Shoemoney’s Facebook Ad Board Click Thru Experiment Made Ad Boards of actual Facebook ads, people asked to click Over 1 million total clicks Used Clicktale Heatmap / Mouse tracking software Source:Shoemoney.com 2010http://fcow.co/SM
21. Types of Facebook Ads / Images which get most clicks Photos of people consistently outperform logos -> Facebook themselves say this Attractive women with big “personality”… (Shoemoney’s study) Pictures illustrating the result / desire Ads which “blend” in with the look and feel of Facebook e.g. Shoemoney’s Dating ads ->“Browse my pics (42)” Image Source:Shoemoney.com http://fcow.co/SM
22. Cranking up Saturation + Contrast increases CTR (study by aimclear.com), try free image tool IrfanView Image Source: aimclear.com
23. How to steal competitors customer information to laser target Facebook Ads Female Aged 35-50+ High Income College / Grad School LIKES QuantCast
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25. Watch CPM campaigns carefully -> can waste money if CTR dropsImage:akom360.de
26. The Real Money from online Business is REPEAT Customers It is far cheaper to market to an existing customerthan to a new customer Image:simpsoncrazy.com
27. First time customers Questions, Scammers, Timewasters, Hassles … NO TRUST Image:gottatopic.com & swing-smarter-baseball-hitting-drills.com
28. Repeat customers = Trust, Rapport, Relationship The value in a “business” is your list of people and the relationship you have with those people Image:merchantstand.com
29. If you send traffic straight to an affiliate offer -> you are leaving money on the table Capture lead via Email / Facebook -> market to them many times over Once customer opts in -> give good tips -> more trust -> more likely to follow recommendations and buy Good affiliate offers reflect lifetime customer value / ongoing commissions Image:forbes.com
31. CatchOfTheDay.com.au 2 brothers= $200 million Customer just placed their 89th order … their #1 customer has 246 Orders
32. If you want visitors to Opt-In, Follow, Share on Social Media … Make it happen -> INCENTIVIZE! Image:braincram.co.uk
33. Mint.com / Strongmail Case Study Split test -> 3 different incentives to refer friends to join Mint.com via email or social media
34. A – Competition to Win iPod Nano B – No incentive (control group) C – Beta access to exclusive features Source: strongmail.com - http://fcow.co/ST
35. How to supercharge email opt-ins You MUST give an incentive -> free eBook or video or digital content Email subscribe form BIG, BOLD, TOP RIGHT THIS is the business asset you are building! Screenshot: jonathanvolk.com
36. Pop it up and force them to make a decision PopupDomination -> increases signups 500% Screenshot: johnchow.com
37. How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab BEFORE clicking LIKE AFTER clicking LIKE
39. How to incentivize visitors to share on Facebook & Twitter- http://fcow.co/IN Cloudflood – create free share button to unlock content
40. PunchTab – Uses Facebook Connect, earn loyalty points for liking, commenting, sharing List Eruption – Reward sharing on Social Media with access to more eBooks & videos
41. Where to get PLR Products – PLR eBooks / videos / images / blogs Warrior Forum WSO, Master Resale Rights, The PLR Store … Top PLR Sources List -> http://fcow.co/PL
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43. Automatic Sharing by Users to Social Media – WP Plugins Sexy Bookmarks – Includes Google +1 http://fcow.co/SB Screenshot: jamesmartell.com
45. Best tools for Scheduling Facebook & Twitter Updates Tweetdeck (Free) – auto link shortening Hootsuite (Best) – Upload from Excel / CSV - Full Facebook links + image preview
49. How Facebook and Social Media differ from Search Marketing Facebook says “find users before they search” Earlier stage of sales funnel Different approach -> more “soft” sell Give value first and create desire Not “hunting” but more like “fishing” Image:designdamage.com
50. Social Media Fans are a lot like women … Image:desktopdolls.blogspot.com
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52. Case Study – Aquabumps.com Started by asurfer in Australia who posted photos of Bondi Beach every morning …
57. Give value first, build up desire, credibility and trust, and the $$$ will follow
58. Strategic Partnerships Find influencers with similar target market Leverage off other databases Reciprocal email broadcasts Sharing on Facebook / retweeting on Twitter Paper.li – mash up other blogs RSS feeds & tweet Start partnering with similar size and work up Interviews, Testimonials, Reviews, Comments Image:totalmerchant.net
59. Guest Blogging: Write Content - Get Links MyBlogGuest -> connects Guest Bloggers to websites looking for Guest Posts Top Blogs seeking Guest Posts-> http://fcow.co/GB
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61. Your audience now has an audience Give value first + partner with influencers -> potential for exponential reach … Image:venturebeat.com