This presentation is from Performance Marketing Summit 2014 in Austin, TX (April 23, 2014). Session description: Do you want to sell more, build a bigger list, or get people clicking in the right spot? It all starts with improving your conversions. In 18 minutes, you’ll discover the top 7 things that are killing your conversion rate AND what you can do to avoid them. Be ready to take notes so you can immediately implement these useful conversion tips!

1. 7 Conversion
Killers(And How You Can Avoid Them)
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2. Who Am
I?• Chris Mercer
• Conversions
Consultant
• Co-Creator Of:
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3. 1) Fonts
• Less Is More
• What Does Your
Font Shout?
• Size Does Matter
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4. Example
• Our videos are simple, quick, and easy!
• Our videos are simple, quick, and easy!
•
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5. 2)
Focus•What’s The Goal?
•Watch The Nav
•Location, Location,
Location
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6. Example
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7. 3)
Social•Connect
(Where It Makes
Sense)
•Interact
(Where You Have
A Presence)
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8. Example
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9. 4) Layout
•Different
Reading Styles
•Whitespace
•What’s The
Flow?
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10. Example
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11. 5)
Mobile
•You’re All Thumbs
•You’re Also Fingers
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12. Example
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13. 6)
Images
•Do Your Images
Help Or Hurt?
•The “Eyes” Have It!
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14. Example
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15. 7)
Authority•Reviews
•Security Badges
•Press Logos
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16. Example
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17. @mercertweets #PMS14

18. The Ultimate Conversions
Cure
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19. Questions?
• mercer@seriouslysimplemarketing.com
• @mercertweets
• chrismerceronline
(Facebook/LinkedIn/G+)
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