Data from comScore, Commission Junction and Affiliate Benchmarks will illustrate the current state of affiliate marketing from these three perspectives: the industry, the network and the publisher.
7. e-Commerce and Retail Sales Trends Note: The U.S. Department of Commerce calculation includes total retail and food service sales, which also accounts for motor vehicles and parts dealers
8. e-Commerce Buyers & Transactions Source: comScore Data Note: The U.S. Department of Commerce calculation includes total retail and food service sales, which also accounts for motor vehicles and parts dealers
11. Section Summary: Industry Trends Consumer confidence is on the rise e-commerce continues to outpace brick and mortar Increase in number of online shoppers Economic influence on advertiser category trends 9
12. Customer Prioritization Note: B2C and B2B marketers Source: Duke University’s Fuqua School of Business, “The CMO Survey” commissioned by the American Marketing Association (AMA), August 10, 2009 eMarketer.com 10
19. Social Media Note: among 500 largest retail Websites ranked by annual sales Source: Internet Retailer, "Top 500 Guide," May 2009; eMarketer calculations, September 2009 17
21. Section Summary: Growth Highlights Coupons continue to drive growth Initial results from holiday are promising Emerging media success: social shopping sites 19