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Dynamic Shopping–Content Conversion Analytics

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Affiliate Summit
Affiliate Summit

This session will discuss dynamic shopping features for affiliate websites: banners vs. dynamic content, duplicate content, SEO & conversion impact, and merchant relationship impact, and reporting. Kristopher B. Jones, President & CEO, Pepperjam Network (Twitter @pepperjamceo) (Moderator) Mike Allen, President, Shopping-Bargains.com, LLC (Twitter @mta1) Anthony Bajoras, President & Co-Founder, m o v e software Sal Conca, Senior Media Manager, NETexponent Jessie Jones, CEO & Founder, PopShops.com

EmpresarialesTecnologíaNoticias y política
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Dynamic Shopping – Content, Conversion, Analytics Mike Allen, President, Shopping-Bargains.com, LLC
Vision – Long-Term, Equity-Building ,[object Object],[object Object],[object Object],[object Object]
Implementation - Assemble the Best... ,[object Object],[object Object],[object Object],[object Object]
Results - Always Measure & Improve ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dynamic Shopping – Content, Conversion, Analytics Anthony Bajoras, CEO - AffiliateReporting.com from m o v e software
Why should I listen to this guy? ,[object Object],[object Object]
Why Analyze? ,[object Object],[object Object],[object Object]
Track. ,[object Object],[object Object],[object Object]
Look. ,[object Object],[object Object],[object Object]
Act. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Act Two… ,[object Object]
Dynamic Shopping – Content, Conversion, Analytics Sal Conca, Senior Media Manager, NETexponent
Publishers Are Like a Box of Chocolates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You’ve Heard It Before, Content is King ,[object Object],[object Object],[object Object],[object Object]
Affiliate Managers are Teachers ,[object Object],[object Object],[object Object],Publishers will ask “What option is right for me?”
Reporting requires analysis ,[object Object],[object Object],[object Object],[object Object]
Dynamic Shopping Content, Conversion, Analytics Jessie Jones, CEO & Founder, PopShops.com
[object Object],[object Object],[object Object],[object Object],Invest in your business and your niche
Aim for the credit card in hand ,[object Object],[object Object],Shopping hidden here: Conversion???
Data feeds can be content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Innovation – a big key Innovation - Using a tool or a service needs creativity and a point of view to be successful or you'll get lot in the crowd of broad portal style shopping sites.
One word: analytics, ok 3 words: launch early A/B/C test everything – not just your homepage – DO IT Plan – build – launch – measure – plan - improve LAUNCH EARLY Not rocket science – doesn’t have to be expensive – build it in at the beginning Competition asleep: “ Stealth mode” Get out early – measure & improve (while others are just sleeping).

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Dynamic Shopping–Content Conversion Analytics

  • 1. Dynamic Shopping – Content, Conversion, Analytics Mike Allen, President, Shopping-Bargains.com, LLC
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  • 5. Dynamic Shopping – Content, Conversion, Analytics Anthony Bajoras, CEO - AffiliateReporting.com from m o v e software
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  • 12. Dynamic Shopping – Content, Conversion, Analytics Sal Conca, Senior Media Manager, NETexponent
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  • 17. Dynamic Shopping Content, Conversion, Analytics Jessie Jones, CEO & Founder, PopShops.com
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  • 21. Innovation – a big key Innovation - Using a tool or a service needs creativity and a point of view to be successful or you'll get lot in the crowd of broad portal style shopping sites.
  • 22. One word: analytics, ok 3 words: launch early A/B/C test everything – not just your homepage – DO IT Plan – build – launch – measure – plan - improve LAUNCH EARLY Not rocket science – doesn’t have to be expensive – build it in at the beginning Competition asleep: “ Stealth mode” Get out early – measure & improve (while others are just sleeping).