Google Analytics: Stop Wondering And Start Measuring
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If you use Google Analytics just to see how many people are coming to your site, you’re leaving money on the table. If your site has actionable items, you can extract hugely profitable data from GA. Experience level: Beginner Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks Niche/vertical: Analytics Joshua Ziering, Owner, Full Speed SEO (Twitter @JoshuaZiering)
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Google Analytics: Stop Wondering And Start Measuring
- 1. Using Google Analytics To Make Money Joshua Ziering, Owner, FullSpeedSEO.com
- 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
- 7. "If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it." -Edward Bernays
- 15. Basic Analytics Where Is The Juicy Stuff Though?
- 16. Traffic Sources >Keywords Gives you specific data on each keyword. If a key phrase isn't performing like you thought, time to evaluate the page or ranking.
- 17. Traffic Sources Pro Tip Segment keywords to find weird problems. If Safari bounces 2x FF, time to look at the site in Safari.
- 18. Traffic Sources Pro Tip Segment keywords to find weird problems. If Safari bounces 2x FF, time to look at the site in Safari.
- 19. Traffic Sources Pro Tip You can segment by location, OS, and almost any other conceivable metric. Consider location for local business, and landing page for most others. Compare Pgs/visit and bounce rate.
- 22. Goals With goals come further segmentation. You can see performance, rather than metrics.
- 23. Goals And even more segmentation...
- 25. Goals Don't go crazy with goals. Sometimes they aren't good everywhere. Let's see an example...
- 26. Goals What are people sharing most?
- 27. Goals What are people sharing most? Doesn't meet our litmus test of people going somewhere. While we could setup goals to fire on /share/twitter or /share/aim it would increase the pageviews of the site. Our aim is better button placement.
- 28. Goals What are people sharing most?
- 30. Pro Tips Finding Problem Areas Using Top Content
- 31. Pro Tips Finding Problem Areas Using Top Landing Pages
- 32. Pro Tips Site Search Tracking
- 33. Pro Tips Site Search Tracking
- 35. Thank You! FullSpeedSEO.com [email_address] @JoshuaZiering Who's brave enough for a site review? Questions? Comments? Diatribes?
- 36. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
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- Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/LTIzOTEzNjk4OA If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
- Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/LTIzOTEzNjk4OA If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: