Google’s Changes – What Matters and What Doesn’t

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Come for a high level education of the changes Google has made in the last 12 months. With each one we’ll discuss how to prepare for them and which ones are game changers and which ones are noise. Experience level: Intermediate Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks Niche/vertical: SEO Wil Reynolds, Founder, SEER Interactive (Twitter @wilreynolds)

Empresariales Tecnología

Google’s Makin’ Changes
Wil Reynolds - @wilreynolds

1

Who saw my keynote
last year?

@wilreynolds

No more f******
shortcuts!!

@wilreynolds

Any of your heroes
ever build a business
“sculping pagerank”
5

Video + Preso + Links
http://bit.ly/affsum2011

8

Cutts Cutts
You You

Penguin Slap!
@wilreynolds

Get your links
Webmaster Tools
Majestic SEO
SEOmoz

@wilreynolds 12

If most of the sites you
get links from drop?
@wilreynolds 25

Who started changing
that day?

@wilreynolds

We should have started
changing earlier

@wilreynolds

How would you sell…
Software

@wilreynolds

Have you exploited a
temporary opportunity?

@wilreynolds

Buy old
domains and Buy text links Buy text
301 them in footers
10,000 links in copy
pinterest
Cloaking Fake Reciprocal
accounts
Linkbait stumbles DIGG links
3 way link Network
exchange IMG Alt White text
Private link On White
network stuffing background
@wilreynolds

Making someone’ life
easier

@wilreynolds

Wouldn’t it just be easier
to get the answer?

@wilreynolds

Travel Search Engine
(affiliates)

@wilreynolds

REAL Fans, who take REAL photos
@wilreynolds

Swingsets1.com
code = SSONE100
$100 off any order!
@wilreynolds

If your version of
building content is…

@wilreynolds

Your competitors
aren’t stupid forever
@wilreynolds

Is your passion to
make money?
@wilreynolds

Who’s going to “win”
long term?
@wilreynolds

Passionate about
buying old domains for
“link juice”?
@wilreynolds

Buy expired domains
& sell them back?
@wilreynolds

Build Community
@sauravrimal
@wilreynolds

Speaking,
helping
people, producing
video
@wilreynolds

Event Listings Band history
Members
Tickets

News Songs /
Albums
@wilreynolds

Ticket Brokers | Concert Providers
@wilreynolds

no followers
no engagement
no cust. service
no content
@wilreynolds

Building followers
is the new link building

@wilreynolds

Do influencers share 20
dollar articles?

@wilreynolds

http://bit.ly/guest-post-gdoc
@djchrisle

126
@wilreynolds

http://bit.ly/export-commenters
@djchrisle

Conversions from
Articles
Directories
Link networks

bit.ly/conversions-and-links
@jasonacidre

Then start telling the world

138
@wilreynolds

http://bit.ly/content-ideas1

@seogadget tool = more ways to help

147
@wilreynolds

who has stronger
engagement

149
@wilreynolds

I’m gunning for RandFish
@wilreynolds 150

I’m making (NO) headway
@wilreynolds 151

What’s been the
downside?

152
@wilreynolds

Pick 1 person and
try to OUT “HELP” them

154
@wilreynolds

Not
out link
out blog
out funny
them
OUT HELP!
155
@wilreynolds

Lets get started
@wilreynolds

157
@wilreynolds

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Google’s Changes – What Matters and What Doesn’t

1. Google’s Makin’ Changes Wil Reynolds - @wilreynolds 1

2. Who saw my keynote last year? @wilreynolds

3. Remember the title? @wilreynolds

4. No more f****** shortcuts!! @wilreynolds

5. Any of your heroes ever build a business “sculping pagerank” 5

6. Fall in love with easy 6

7. Fall in love with hard 7

8. Video + Preso + Links http://bit.ly/affsum2011 8

9. Well some of ya’ll didn’t listen 9

10. Cutts Cutts You You Penguin Slap! @wilreynolds

11. Penguin diagnosis @wilreynolds 11

12. Get your links Webmaster Tools Majestic SEO SEOmoz @wilreynolds 12

13. Opensiteexplorer.com @wilreynolds 13

14. @wilreynolds 14

15. @wilreynolds 15

16. @wilreynolds 16

17. 17

18. 18

19. Ahrefs.com @wilreynolds 19

20. @wilreynolds 20

21. @wilreynolds 21

22. @wilreynolds 22

23. @wilreynolds 23

24. @wilreynolds 24

25. If most of the sites you get links from drop? @wilreynolds 25

26. Scale – Scale - Scale @wilreynolds

27. Grim Reaper @wilreynolds

28. Who started changing that day? @wilreynolds

29. We should have started changing earlier @wilreynolds

30. 1986 @wilreynolds

31. How would you sell… Software @wilreynolds

32. @wilreynolds

33. Have you exploited a temporary opportunity? @wilreynolds

34. using… @wilreynolds

35. Buy old domains and Buy text links Buy text 301 them in footers 10,000 links in copy pinterest Cloaking Fake Reciprocal accounts Linkbait stumbles DIGG links 3 way link Network exchange IMG Alt White text Private link On White network stuffing background @wilreynolds

36. @wilreynolds

37. #RCS is tough @wilreynolds

38. #1 goal @wilreynolds

39. Making someone’ life easier @wilreynolds

40. @wilreynolds

41. @wilreynolds

42. @wilreynolds

43. @wilreynolds

44. @wilreynolds

45. Intent to HELP? @wilreynolds

46. @wilreynolds

47. You tell me… @wilreynolds