This discussion by Amazon Associates will go over how to enhance your site using various widgets, what works and what doesn't, and how effective different widgets are to your site. We'll show you easy ways you can implement widgets to monetize your site right away.

1. Amazon Widgets for Fun and Profit! Zahid Khan, Product Manager, Amazon Associates January 13, 2009

3. Amazon Associates overview

4. Build Links & Banners

5. aStore

6. Widgets Main Entry: wid·get Pronunciation: wi-jət Function: noun Etymology: alteration of gadget Definition: Amazon Widgets are rich , interactive mini-applications that bring Amazon functionality to your website. What are Widgets?

7. Widgets

8. Anatomy of a Search Widget View Search results inline (viewers don’t leave your site) Set default search term View ratings/price info in popover Filter search results by product category Customize size/color theme to match your site [ Demo ]

9. Why use Widgets? = Longer user sessions Better monetization

10. Widgets versus Links/Banners Comparing Click-through rates Vs. Slideshow has 92% higher CTR than Banner

11. Widgets versus Links/Banners Comparing Click-through rates Vs. Slideshow has 25% higher CTR than Text Links

12. Widgets versus Links/Banners Comparing Click-through rates Vs. Slideshow has 150% higher CTR than Product Previews enabled Text Links

13. Widgets versus Links/Banners Comparing Click-through rates Vs. My Favorites has 46% higher CTR than Banners

14. Widgets versus Links/Banners Comparing Conversion rates Vs. Wish List converts 150% better than Product Preview enabled ASIN link

15. Widgets versus Links/Banners Comparing Conversion rates Search Widget converts 150% better than Search Terms text link (http://www.amazon.com/gp/search?ie=UTF8&keywords=Coldplay&tag=ohmyki-20&index=digital-music&linkCode=ur2) Vs.

16. Widgets versus Links/Banners Comparing Conversion rates Search Widget converts 86% better than Banners Vs.

26. Spot the Widget: http://www.101cookbooks.com/

27. SoundUnwound: Widget as Content <script type='text/javascript'> var amzn_wdgt={widget:'MP3Clips'}; amzn_wdgt.tag='soundu-20'; amzn_wdgt.widgetType='ASINList'; amzn_wdgt.ASIN='B0016CGROY'; amzn_wdgt.title=''; amzn_wdgt.width='234'; amzn_wdgt.height='60'; amzn_wdgt.shuffleTracks='True'; </script> <script type='text/javascript' src='http://wms.assoc-a mazon.com/20070822/US/js/swfobject_1_5.js'> </script>

28. Deals Widget on PSP Gaming site

31. Questions & Comments? Join now for free at amazon.com/associates Contact me at zakhan@amazon.com