This presentation is from Performance Marketing Summit 2014 in Denver, CO (June 17, 2014). Session description: In this session the attendees will learn how to capture a good percentage of affiliate traffic that was leaving their website, and turn them into a giant revenue stream they can monetize for life.

1. Affiliate Summit Denver
2014 Email Funnel For
Affiliates

2. Biggest Problems
1) One time website visitors leaving off of first visit.
2) Partial Form Fill Outs (form abandonment).
3) Turning free customers into paying.
4) Bringing back canceled users (win back).

3. THE SOLUTION
We capture those one-time website visitors by giving them
something of value.

4. THE SOLUTION
We capture those one-time website visitors by giving them
something of value.

5. THE SOLUTION
We capture those one-time website visitors by giving them
something of value.

6. THE SOLUTION
Automatically gather up to 190 different data points from
ONLY an email address. Personal Information, Social Networks,
Job titles, Social Media Interests, photos and much more.

7. THE SOLUTION
Automated Acquisition Campaign
Subject: Hello here is your
free guide
Hello,
Thank you for your interest
in Okcupid’s free dating
guide.
My name is Anna and I am
one of the customer support
specialists here.
Please don’t forget to get
your profile up and running
today. Click here to sign up
to the worlds greatest dating
site!
Initial Email
Subject: Mike – Let me walk
you through it.
Subject: Mike – The Ladies
are out there!
Subject: You deserve to be
happy!
Subject: Mike – Where you
at?
Day 2 Email
Day 5 Email
Day 10 Email
Day 22 Email
User Signup Completed

8. THE PROBLEM
Converting free users into paying users.

9. THE SOLUTION
Automated Growth Campaign
Subject: Welcome
Hello,
Thank you for signing up to
Okcupid! My name is Anna
and I wanted to send you
this free guide on online
dating.
Have fun filling out your
profile and meeting women
Initial Email
Subject: Women are looking
for you
Subject: The big benefits
Subject: Just Imagine
Subject: Lets talk serious
Day 2 Email
Day 5 Email
Day 10 Email
Day 22 Email
User Becomes
Paying Member

10. THE PROBLEM
Winning Back Canceled Users

11. THE SOLUTION
Automated Win Back Campaign
Subject: Hey Mike What
happened?
We are sorry to see you go.
If you don’t mind we would
like to ask you why you
canceled your membership?
Initial Email
Subject: What does it take?
Subject: Don’t Walk!! RUN!!
Subject: Let me tell you
about Jim
Subject: Last ditch effort
Day 2 Email
Day 5 Email
Day 10 Email
Day 22 Email
User Comes Back

12. THE SOLUTION
Automatically gather up to 190 different data points from
ONLY an email address. Personal Information, Social Networks,
Job titles, Social Media Interests, photos and much more.

13. Contacts for more Information or materials:
http://www.parprogram.com/demo
• Founder – Jeremy Schoemaker jeremy@parprogram.com
• Co-founder – Anna Zagozda – anna@parprogram.com