This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).

1. Accomplish What Matters:
8 TIPs Backed by Neuroscience
Dr. Julie Gurner
@drgurner

2. Now I don’t Mean to brag But…
I recently accomplished something HUGE

5. How to Accomplish The things That matter

6. “the 10,000 Hour rule is a
definite key in success”
-Malcolm Gladwell, Outliers: The Story of Success

7. Unfortunately…
science Thinks the
“10,000 Hour Rule” May Be
An (Unproductive) myth

8. “It’s clear from this data that deliberate practice
doesn’t account for all, nearly all, or even most of the
variance in performance in chess and music.”
-Intelligence, Volume 45, July–August 2014, Pages 34–45 “Deliberate practice: Is that all it takes to become an expert?”
David Z. Hambricka, http://www.sciencedirect.com/science/article/pii/S0160289613000421 - cr0005

9. Tip #1: Your willpower is a limited
resource. Allocate Accordingly.

10. When you rely on
self-control, you usE
mental energy and
depleTE Your resources.
Eventually that
self-control is “fatigued”

11. Which is why…
Forcing yourself to work
longer doesn’t work.
It’s a formula for burnout.

12. Tip #2: eat your way to productivity.

13. ?

14. “The brain works best with about
25 grams of glucose in the
bloodstream – about the amount
found in a banana.”
- Leigh Gibson, Research Scientist UCLA

15. Tip #3: stop multitasking.

16. “It takes time (an average of 15 minutes) to re-orient to a
primary task after a distraction such as an email.
Efficiency can drop by as much as 40%.”
- Harvard Business Review, December 21, 2010 “You Can't Multitask, So Stop Trying”
Paul Atchley, http://blogs.hbr.org/2010/12/you-cant-multi-task-so-stop-tr/

17. The most productive people
work in 90 minute cycles
with 15 minute breaks .

18. Tip #4: Mind your associations.

19. biological associations
Cause anxiety / Fear
responses when we
watch a Horror Movie.
work Associations
Are just as powerful.

20. Tip #5: Ditch the dream board.

22. Positive Expectation – Drives effort.
Positive Fantasies – sap motivation.
- Journal of Personality and Social Psychology, Vol 83(5), Nov 2002, 1198-1212.e

23. “I don't like to talk about my dreams. I like
to make them happen. I prefer to talk about
them when they're done.”
- Diane Von Furstenberg

24. Tip #6: Work with your body & Brain.

27. working with your rhythm:
• You’ll Get more done,
• Enjoy greater motivation,
• and do it All faster.

28. Tip #7: Get off the internet.

30. “for every 10 minutes people “fool around” online, they spend:
• 2.9 minutes less on all other types of leisure
• 2.7 fewer minutes working (or a more dramatic 3.75 minutes for
people in their 30s)
• 1.2 fewer minutes on personal care - including sleep
• 1 less minute traveling
• 42 fewer seconds on household activities
• 36 fewer seconds on educational activities”
- Washington post, October 22, 2013 “Here’s how the Internet hurts your sleep schedule, productivity and personal life”
Scott Wallsten, Senior researcher at the Tech Policy Institute,
http://www.washingtonpost.com/blogs/the-switch/wp/2013/10/22/heres-how-much-the-internet-hurts-your-sleep-schedule-productivity-and-personal-life/

31. Tip #8: Take a vacation.

32. "Idleness is not just a vacation,
an indulgence or a vice; it is
indispensable to the brain…
it is, paradoxically, necessary
to getting any work done."
- Tim Kreider, New York Times

33. The biggest predictor of success?

34. Grit.

35. "the gritty individual
approaches achievement as
a marathon; his or her
advantage is stamina.”
- Angela Duckworth, Ph.D. University of Pennsylvania

36. Slides & PDF Available @
drgurner.com/ASE14

37. Keep in touch.
DrGurner.com
@DrGurner
Dr. Julie Gurner
Slides & PDF Available @
http://www.drgurner.com/ASE14