The Future of Search - Wil Reynolds Keynote at Affiliate Summit East 2013

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This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA), where Wil Reynolds (Founder, SEER Interactive ) spoke about the future of search.

Empresariales Tecnología

The Future of Search
Date:
Author:
August 29, 2013
Wil Reynolds (@wilreynolds)

15
What If Affiliate
Marketing was about
Monetizing Your…

17
Platform monetization
of others passions?

20
Google has always tried
to replicate human
evaluation

21
Cheese Steak
Cheesesteak
Philly Steak
Philly Steak & Cheese
Philly Cheesesteak
Philly Sandwich
A Philly

24
Me: “I’d like a Wiz With”
Him: “With what?”

25
Penn
Upenn
Univ. of Penn
Univ. of Penna
University of Pennsylvania
University of Penn
U. Penn
Penn University

28
“I match queries to words”
To
“I match queries to
concepts & Intentions”

50
Lower rankings for bad
mobile experience

http://www.flickr.com/photos/stefantell/
Tap out?

http://www.flickr.com/photos/amberandclint/
#RCS?

http://www.flickr.com/photos/amberandclint/
#RCS?
Add Value
Build Community
Address a Need

11 o’clock news
6 o’clock news
3 newspapers

75
When is the last time
you did something that
was memorable?

81
Google is rewarding
community building

83
Build
something, get in a
community w/ NO
PLAN to monetize

97
Girl, Blog links are
no-follow now
Guess I’ll stop
commenting then

3 years ago
Keynote
“No F’ing Shortcuts”
107

113
Make Great Content
Build Community
Solve Problems

122
My passion is helping
you be successful
Meet me at the booth

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