6. + trust agents
make your own game - standing out
one of us - belonging
archimedes effect - leverage
agent zero - developing access
human artist - developing understanding
build an army - developing mass
now, should you happen to blog about trust agents, youʼll sound really damned cool because youʼll have the frame behind our ideas. cool?
12. + a trust equation
trust = social capital
social capital + web = links
social capital + web = traffic
social capital + web = social proof
social capital + web = a big f’n network
13. + trust agents
make your own game
one of us
archimedes effect
agent zero
human artist
build an army
26. + one of us
find the agent zero
seek frictionless distribution
be everywhere and create/maintain bonds
all knowledge is vocabulary
insider language is huge