1. Africa by the Numbers
Business Statistics from Africa

2. Introduction
• By no means a detailed approach
• A broad sweeping and high-level look
• I’m not an economist 
• But I have a great interest in the matters
concerning my continent & her future

3. A new narrative for Africa

4. It’s a unique time for Africa
Source: The Economist http://econ.st/O20XFk

5. What happened? Or What’s HAPPENING!?
Source: E&Y Africa Attractiveness Survey - http://bit.ly/IrTern

6. Fast &slow movers
10 fastest growing African 10 slowest growing African
countries 2011 countries 2011
1. Ghana 12% 1. Libya -19%
2. Ethiopia 10% 2. Cote d’Ivoire -7.3%
3. DRC 8.4% 3. Benin -2.5%
4. Zimbabwe 7.8% 4. Madagascar 0.6%
5. Mozambique 7.7% 5. Tunisia 1.1%
6. Angola 7.3% 6. Egypt 1.6%
7. Liberia 7.3% 7. Swaziland 1.9%
8. Nigeria 6.9% 8. Comoros 2.5%
9. Botswana 6.9% 9. Lesotho 2.9%
10. Tanzania 6.9% 10. South Africa 3.6%
Source: Africa in Today’s Financial Markets, Prof. MthuliNcubehttp://slidesha.re/U4SD8V

7. Compared to the rest of the world
•Africa’s GDP is expected to
grow by more than 5% in
2012/2013
Country 2012 GDP GDP
Forecast growth
Niger $7.38B 15.4%
Angola $1.32B 10.49%
Liberia $1.32B 10.496%
Ethiopia $32.3B 8.02%
Mozambi $12.9B 7.80%
que
GDP growth (annual %) Source: World Bank
Zambia $21.8B 7.38% Open Data
http://bit.ly/Plz6gq
Source: Economy Watch, 12 Fastest
Growing Economies for 2012
http://bit.ly/PlAT5d

8. Commodity boom…
• Africa has benefited and will continue to benefit
from increasing global demand for commodities

9. But not just natural resources…
Source: McKinsey Global Institute ‘Lions on the move’ report http://bit.ly/QgQpOq

10. A lot of investment
•Africa is a great place for
investment at the moment
•According to MGI’s 2010
‘Lions on the move
report’, the rate of return on
foreign investments in Africa
was higher than any other
developing region
•Not only has FDI grown but a
diversity of projects/sectors
being invested in
Source: E&Y Africa Attractiveness Survey - http://bit.ly/IrTern

11. Africans are investing in Africa!
Source: E&Y Africa Attractiveness Survey - http://bit.ly/IrTern

12. Africa today and tomorrow
Africa today Africa’s future
• Africa's GDP in 2008 - $1.6 • Africa's GDP in 2020 - $2.6
trillion trillion
• Africa's combined consumer
spending in 2008 - $860billion • Africa's consumer spending
• 316 new mobile phone 2020 - $1.4 trillion
subscribers since 2000 • 1.1 billion Africans of working
• 60% of the world's age by 2040
uncultivated arable land
• 128 million households with
• 52 African cities have a
population > 1M discretionary income in 2020
• 20 African companies with • 50% of Africans will be living in
revenues at least $3B cities by 2030
Source: MGI ‘Lions on the move’ http://bit.ly/UfvHja

13. Changing perception

14. Changing perception
• As per Diageo-Africapractice 2009 survey on
media effect on investment in Africa:
• 90% of interviewees noted an improvement in media
coverage about & from Africa in the previous 5 years
• 83% cited improvement in quantity of both international and
local media
• 61% noted significant improvement in quality
• 54% cited significant improvement in frequency and breadth

15. Best places to do business in Africa
World Bank, IFC Ease of Doing Business Rankings SS-Afirca – http://doingbusiness.org

16. The Big 3:
1. Infrastructure
2. Commodities & resources
3. Consumer

17. 1. Infrastructure
• Currently total spend on infrastructure across the
continent is $45B p.a.
• AfDB estimates required $90B to $100B p.a
• Power, transportation
(roads, rail, ports, etc), hospitals, schools, telecom
munications

18. 1. Infrastructure
Roads Power
Red = missing links Source: Prof. MthuliNcube ‘Myths & Realities in
Africa’s New Development’
http://slidesha.re/RkNALI

19. 2. Commodities & Resources
• Global demand for commodities rising
• China in particular:
– Africa’s largest trading partner (from $6.5B in 2000 to
$166B Sino-African trade volume in 2011! )
– Voracious appetite for resources e.g. in 2009 China
consumed 1.508B tonnes of coal &1.537B tonnes of
iron ore
– China’s demands for natural resources far surpass her
capacity to produce the same
– Africa is well poised

20. 2. Commodities & Resources
• Agriculture is big
• Agriculture employs 60% of Africans
• Africa has 60% of the world’s uncultivated arable
land
• Food security is already a concern and will be a
major concern in the future

21. 2. Commodities & Resources
Source: IndexMundi

22. 2. Commodities & Resources
Source: IndexMundi

23. 3. Consumer
Source: PricewaterhouseCooper - http://www.knowledgeconcierge.com/africa12

24. 3. Consumer
• From 2005 to 2008, consumer spending across the
continent increased at a compound annual rate of
16%
• Estimated 128 million households with discretionary
income by end of decade
• More than half of African households will have
discretionary spending power by 2020
• Africa’s top 18 cities will have a combined spending
power of $1.3 trillion by 2030
• 221 million basic-needs consumers will enter the
market by 2015
Source: McKinsey http://bit.ly/QgQpOq&http://bit.ly/S4awmp

25. Our challenge

26. Our challenge
Source: Africa: Pathways to Inclusive and Sustainable Development, Prof.
MthuliNcubehttp://bit.ly/S4KQr0

27. Our challenge
Kenya population 2010 and 2050

28. The solution?
• Government/public sector can’t move fast
enough, scale far enough fast enough
• The entrepreneur is the solution
• Entrepreneurship Culture + Innovation Culture =
Startup Culture – [SC = EC + IC]
• Private sector has the potential to create jobs at scale
• Kenya’s future, Africa’s future is in our hands
• Patriotic Entrepreneurship – You owe it to your
yourself, your family, your nation & your
continent, even the world to succeed at your business

29. Resources
• http://www.mckinsey.com/Insights/MGI/Research/Productivity_Competitiveness_and_Growth/Lions_on_the_move
• http://www.ey.com/ZA/en/Issues/Business-environment/2012-Africa-attractiveness-survey
• http://www.slideshare.net/ProfessorMthuliNcube/danida-development-days-prof-mthuli-ncube-keynote-address-2-may-in-
copenhagen
• http://www.doingbusiness.org/rankings
• http://www.slideshare.net/ProfessorMthuliNcube/africa-in-todays-financial-markets
• http://www.slideshare.net/Zia505/media-investment-in-africa
• http://www.economist.com/node/18989203
• http://www.knowledgeconcierge.com/africa12
• http://blogs.worldbank.org/africacan/can-rapid-population-growth-be-good-for-economic-development
• http://www.cgdev.org/content/publications/detail/1421340/
• https://www.mckinseyquarterly.com/Economic_Studies/Productivity_Performance/Africas_path_to_growth_Sector_by_sect
or_2602
• http://www.chinasourcingblog.org/The%20China%20Analyst%20-%20August%202010.pdf
• http://www.howwemadeitinafrica.com/infrastructure-resources-and-consumer-demand-%E2%80%93-africas-three-main-
opportunities/18098
• http://www.indexmundi.com/
• http://www.irishaid.gov.ie/Uploads/Mthuli%20Ncube%20presentation.pdf
• http://www.afdb.org/fileadmin/uploads/afdb/Documents/Publications/Working%20Paper%20%20No%20123%20%20PDF%
20%20.pdf

30. Thank you
Will Mutua
Founder Afrinnovator (http://afrinnovator.com)
Co-author ‘Innovative Africa: The new face of Africa’ (http://book.afrinnovator.com)
http://twitter.com/afrinnovator
http://facebook.com/afrinnovator
info@afrinnovator.com