This presentation at an Internation Conferences details how an organization can create a vision, design an innovation program and build a global network of Innovation Centres.

1. Innovative Places, Spaces, and
Method
Alan Chute,
Master Black Belt;
Sam Racine,
Master Black Belt
Unisys Corporation
April 02, 2008
1

2. Session Outline
o Learn the goals, design, and intention of
Unisys Executive Centers of Innovation (ECI)
o Alan Chute, ECI Deployment Lead
o Experience ECI differentiator: the Ideation
Room and the Role of Trust
o Sam Racine, Client Experience Designer
o Explore Unisys Methodology for Innovation

3. Ideal Floor Plan
5
Footprint SF 10,500 (975 Meters) 4
Components:
1 Reception & Brand Immersion
3
2 Video Conferencing Room
6
3 Exec Briefing Room
4 Solution Showcase
5 Ideation Room
7
6 Ideation Breakout Room
7 Restrooms 2
8 Client phone bank
8
1

4. Brand Immersion/Reception Area

5. Solution Showcase

6. Types of Videos & Demos in ECI
o Wallpaper
Video
o Brand
Immersion
o Strategic
Program
Credential
Simulation
Demos
o Live Demos
o Proof of
Concept

7. Ideation Room

8. Ideation Requirements
o Client-focus
o Before, During, and After approach
o Unique experience for each client
o Importance of discovery
o Other Stakeholder Needs
o Strategic Program Solution Offerings
o Account growth opportunities
o Strategic Innovation Program
o Brand Restrictions: Client perceptions and believability
o Facilitator Needs: VOC-CTQs-Requirements

9. Ideation Model: Need for Trust
o Requirement: Foundation To o Solution: Trust Matrix
o Provide mechanism to enable
effective engagement o Ability
o Facilitate cohesion and o Benevolence
collaboration o Integrity
o Provide basis for mitigating risk
o Propensity to Trust
o Specific Challenge:
Measurably Predict Success o Risk Itself
o Accurately determine clients’ o Business Scenario
disposition before visit
o Communication Context
o Determine necessary
disposition to produce action
o Pinpoint activities to change
disposition

10. Surrounding Trust
o Group Decision Support Technology
o Standard Operating Procedures
o Role Definition and Interaction
o Privacy
o Protecting the Brand
o Logistics
o Deliverables
o Metrics

11. Client-Based Innovation Workshop
Process Flow
Day 1 (4 hrs) Day 2 (4 hrs)
Full Group Breakouts / Full Group
Tools Process
Identification Categorization Prioritization Profiling Roadmapping
GroupSystems ThinkTank
Categorized
List of
list of Opportunity
innovation
innovation Profile
opportunities
opportunities
Outputs
Project Prioritization Matrix
Categorized by Mini-business case
(Cost/Benefit Matrix)
functional swim-lanes including description,
value proposition,
recommendation etc. Implementation Roadmap
(Product Roadmap)
(Technology Roadmap)
Full Project Prioritization (completed either during
initial prioritization phase or after profiling phase) Business Impact vs.
Typically 6-10 key criteria with weighting factors Innovation Maturity

12. Innovation Opportunities
Identification Categorization Prioritization Profiling Roadmapping
Approach (Day 1)
o Introduction, Plan and Workshop Goals
o Client Team: Client Background & Innovation
Needs
o Client Background / Business & Technology
Innovation Needs
o Innovation Workshop Approach

13. Innovation Opportunities
Identification Categorization Prioritization Profiling Roadmapping
Approach (Day 1)
o Opportunity Identification & Categorization
o Group Ideation using ThinkTank to capture and categorize
innovation opportunities
o Outputs: Categorized innovation opportunities
o Opportunity Prioritization
o Group Prioritization using ThinkTank and Strategic Innovation
Program (SIP) screening criteria mapping opportunities against
business impact
o Outputs: Project Prioritization Matrix; Business Impact vs.
Innovation Maturity

14. Innovation Opportunities
Identification Categorization Prioritization Profiling Roadmapping
Approach (Day 2)
o Group Opportunity Profiling
o Complete Opportunity Profiles and screen against key criteria
o Outputs: Prioritized Opportunities against Key Screening Criteria
o Group Opportunity Roadmapping
o Map opportunities against client business impact, ease of
implementation and innovation maturity
o Determine project timelines and requirements
o Outputs: Implementation Roadmap
o Project Planning / Next Steps
o Assign owners and next steps for each identified opportunity area

15. Innovative Spaces, Places, and
Processes
Questions and comments for the
Panel?