1. What do older people need to stay
independent?
Q “Which two or three of the following, if any, do you think
are the most important things older people need to help
them stay independent in their own homes?”
 Being able to alert friends, family and services in an emergency
15%
 Help with everyday task (eg cooking and cleaning)
14%
 Help with major repairs and home adaptations
6%
 Help with personal care (eg washing and dressing)
12%
 Help with using new technology
5%
 Information and advice about the services and options available to them
14%
 Opportunities to meet people and make new friends
8%
 Somebody to speak to if things go wrong
12%
 Transport to enable them to get out and about
14%

2. A support network is vital to people in
older age
Q “Which two or three of the following, if any, do you think are the most important things
older people need to help them stay independent in their own homes?”
% General public (excl. DK/NA) % Age UK Delegates
Being able to alert friends, family and services in an 51%
emergency 15%
48%
Help with everyday task (eg cooking and cleaning) 14%
23%
Help with major repairs and home adaptations 6%
Help with personal care (eg washing and dressing) 39%
12%
Help with using new technology 8%
5%
Information and advice about the services and options 19%
available to them 14%
16%
Opportunities to meet people and make new friends 8%
Somebody to speak to if things go wrong 28%
12%
Transport to enable them to get out and about 31%
14%
Base: 2,642 British adults aged 15+ including 1,274 adults aged 60+, interviewed face to face, 10th - 23rd June 2011
Source: Ipsos MORI /Age UK

3. A support network is vital to people in
older age
Q “Which two or three of the following, if any, do you think are the most important things
older people need to help them stay independent in their own homes?”
%All % 60+
Being able to alert friends, family and services in an
emergency
Help with everyday task (eg cooking and cleaning)
Help with personal care (eg washing and dressing)
Transport to enable them to get out and about
Somebody to speak to if things go wrong
Help with major repairs and home adaptations
Information and advice about the services and options
available to them
Opportunities to meet people and make new friends
Help with using new technology
Base: 2,642 British adults aged 15+ including 1,274 adults aged 60+, interviewed face to face, 10th - 23rd June 2011
Source: Ipsos MORI /Age UK

4. And what is important in providing a
service for older people?
Q “Which two or three of the following, if any, do you think
are the most important things to get right when
providing services for older people?”
 Adapting services to suit individual needs
21%
 Being transparent about any charges and how to say
8%
 Having competent staff with the right skills
20%
 Offering information about the choices available
12%
 Providing services as quickly as possible
10%
 Providing an opportunity to give feedback
1%
 Treating people with dignity and respect
28%
 None/Don't know
0%

5. A service that treats them with dignity &
respect with a strong staff is needed
Q “Which two or three of the following, if any, do you think are the most important things
to get right when providing services for older people?”
% General public % Age UK Delegates
Adapting services to suit individual needs 48%
21%
Being transparent about any charges and how 20%
to say 8%
Having competent staff with the right skills 53%
20%
Offering information about the choices 16%
available 12%
Providing services as quickly as possible 31%
10%
Providing an opportunity to give feedback 5%
1%
Treating people with dignity and respect 65%
28%
6%
None/Don’t know 0%
Base: 2,642 British adults aged 15+ including 1,274 adults aged 60+, interviewed face to face, 10th - 23rd June 2011 Source: Ipsos MORI
Source: Ipsos MORI /Age UK

6. A service that treats them with dignity &
respect with a strong staff is needed
Q “Which two or three of the following, if any, do you think are the most important things
to get right when providing services for older people?”
%All % 60+
Treating people with dignity and respect
Having competent staff with the right skills
Adapting services to suit individual needs
Providing services as quickly as possible
Being transparent about any charges and how
to say
Offering information about the choices
available
Providing an opportunity to give feedback
None/Don’t know
Base: 2,642 British adults aged 15+ including 1,274 adults aged 60+, interviewed face to face, 10th - 23rd June 2011 Source: Ipsos MORI
Source: Ipsos MORI /Age UK

7. Public services White Paper
Q “How much, if anything, do you feel you know about
the Public Services White Paper published on
Monday?”
 A great deal
3%
 A fair amount
22%
 Not very much
40%
 Nothing at all
31%
 Don't know
4%

8. Open public services White Paper
Q "Overall, do you think that the government's proposed reforms to
public services published in Mondays' White Paper, will improve
services for older people or make them worse, or will it make no
difference?"
 Greatly improve
6%
 Slightly improve
14%
 Make them slightly worse
6%
 Make them much worse
11%
 No difference
26%
 Don't know
37%

9. Open public services White Paper
Q “To what extent, if at all, do you think the environment
you operate in allows for new and innovative services
to be developed?”
 A great deal
15%
 A fair amount
48%
 Not very much
29%
 Nothing at all
4%
 Don't know
4%