12. How can brands successfully exploit social mediaʼs!
powerful networking capabilities to engage consumers? !
13. Key strategic components for success on Facebook!
Make all of your Brandʼs marketing communications
social and sharable "
Enrich your customerʼs offline retail experience
with social connections and location based offers "
Fan Pages allow us to build a community
of brand ambassadors"
Promotional Applications on Facebook are a
powerful viral vehicle to engage users "
20. Key strategic components for success on Facebook!
Make all of your Brandʼs marketing communications
social and sharable "
Enrich your customerʼs offline retail experience
with social connections and location based offers "
Fan Pages allow us to build a community
of brand ambassadors"
Promotional Applications on Facebook are a
powerful viral vehicle to engage users "
24. Consumers are now the media.!
Empowered with viral tools to spread experiences!
Active 18-34 FB users have +500 friends*!
*Source: “Sobrevive las Justas con Coca-Cola” Facebook promotion!
56. Forma tu Junte con Gasolina has become
a social media property for the Brand!
Facebook Promotion Results:!
• 9,388 Juntes were created!
• 17,603 active users!
• 9,969 votes were casted!
• 4.5M Newsfeed impressions!
• 147,700 application views!
57. Taco Maker lidera su categoría con la
base más grande de Fans!
Estimated Value of Taco Makerʼs Fan Base: $7,011,978* !
*Valor promedio de Fan: $136.38
Fuente: “What Brand Fans are Worth?”, http://www3.emarketer.com/Article.aspx?R=1007761 !
