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BITB -- Digital Media Grows Up

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agencyside
agencyside

Jay Feitlinger's presentation at agencyside's "Back in the Black" account team training.

EmpresarialesTecnología
1 de 29
Digital Media Grows Up Jay Feitlinger Back in the Black: April 28 – 29, 2011
Image Source: Flickr dubaiboy
How we used to do it… Image Source: mattaboutbusiness.com
where things are now… Image Source: SpotShoppingGuide
Consumers Are Marketing To Consumers ,[object Object],[object Object],[object Object],[object Object],Image Source: michellebentham.files.wordpress.com
Because everyone now has a voice… Image Source: freakingnews
But it still comes down to people… Image Source: Reuters
Social networking #1 online activity... … a year ago, it was Email!
Break it down by hour
Facebook Takes the Lead
#1 China 1.3 Billion #2 India 1.2 Billion #3 Facebook 600+ Million ,[object Object],Facebook as a country is 3rd largest. Watch out India! 500, 600, 700 Million?
not just users but active users
My mom is even on “The Facebook”
[object Object],Image Source: SEOMoz.com
sharing on other sites too…
60,000+ blogs created PER DAY ,[object Object]
140,000,000 Tweets per day
more than finding a job!
 
[object Object],[object Object]
Google still owns the market
You Tube is now the second largest search engine ,[object Object],Image Source: auto.howstuffworks.com Stat Source: sites.google.com/a/pressatgoogle.com/youtube5year
Online TV Viewing on Upward Trajectory… … Q4 ‘10 up 17% from last year with 323,000,000 hours
Mobile Video grows more than 40%
5.3 Billion Mobile Subscribers ,[object Object],[object Object],Image Source: digitaltrends.com Stat Source: mobithinking.com
69% Use Mobile For Research While Shopping Image Source: Fashion Retail
Worlds are colliding… Image Source: Google Images
Connect Smart! ,[object Object],[object Object],[object Object],[object Object]
Questions ? ,[object Object],[object Object]

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BITB -- Digital Media Grows Up

Notas del editor

  1. Though Google Sites and Yahoo! Sites remain approximately 180 million visitors a month spent online. In the past year, Facebook has surpassed each of the top three largest web properties, capturing the #1 ranking by time spent in A spent online in the U.S., up from 7.2 Gilt.com Hautelook.com Ideeli.com RueLaLa.com U.S. Unique Visitors (000) to Leading Flash Sale Source: comScore Media Metrix, Dec gital e-commerce – flash sale sites – continue growing their respective U.S. audiences strongly rties and Site Category Trends 2010 the most visited web properties in the U.S. month, Facebook is attracting an ever-increasing share of total time August 2010. Facebook now accounts for 12.3 percent just a year ago.
  2. People go there to look for videos, answers to questions, show them how to do something, review a product or service, etc.
  3. You can also send me a note through Twitter or Email.