Linked In Marketing Techniques to Develop your Personal Brand. Delivered by Jasmine Sandler, CEO of Agent-cy and web marketing consultant. www.agent-cy.com

1. LinkedIn®: Marketing Techniques to Stand out From the Crowd
Presented by:
Jasmine Sandler
CEO Agent-cy Online Marketing
jsandler@agent-cy.com

2. What is a Personal Brand?
• How An Individual is Perceived in His or Her Industry
• The Act of Packaging Yourself as a Brand
• Your Own Personal Unique Market Position
• A Person’s Compelling Story & Related Character

3. How Do You Define Your Brand?
• Start with developing your own "individual value statement". Consider
how you are different, yet better.
• Review personal brand competitors success tracks – what has made
them a brand?
• List three of your strengths. If you are unsure, ask colleagues and friends
what they consider to be your strengths.
“Jasmine is smart, articulate and knows her stuff. If you're looking for someone who KNOWS
branding....Jasmine is the one to speak to. Ramon Ray, SmallBizTechnology
“Jasmine is…THE QUEEN OF ONLINE MARKETING!“ Devin Cleary, NYXPO
“Jasmine is one of the best digital marketing professionals in the business. Jasmine consistently met and
exceeded our expectations. Jasmine is exceptionally knowledgeable and creative. Mark Benson, DoubleRock
Corporation

4. How Do I Create My Brand?
• Choose who specifically who want to serve and what you want to be
known for. What type of expert are you?
• Create your own personal style to reflect the message to your intended
audience: Powerful, Fun, Entertaining, Comedic…
• Decide how you want to be seen based on your
strengths –Books, TV, Videos, Stunts/Promos, Pictures
• Create a personal branding kit: Headshot, articles you’ve had published,
one-sheet, appearances in the news, personal video

5. How Do I Deliver My Message?
• Identify the Interests and Behaviors of Your Target Audience
• Create Specific content: Video, Articles, Blog Post, Audio
• Create a Messaging plan: Frequency, Length, Tracking, Alerts
• Consider Advertising, PR, Promotions, Events, Speeches, Signings
• Use LinkedIn® as Your Personal Branding Platform

6. = PERSONAL BRANDING PLATFORM
Your LinkedIN Profile Matters, A LOT
•Think Search Visibility, Think Engagement, Think Uniqueness
•Strong Headline Copy – Your Direct Response Ad
•Highlighting summary with experience and results
Your Leadership in LinkedIn Matters Too
•Your Own LinkedIn Group to serve your own Community
•If Your Profile States A Skill, Back it up – Answers Matter
Your Daily LinkedIn Participation is a MUST
•Status Updates – Make it Relevant, Valuable and Short
•Answers Gain You Expertise
•Update Your Profile When Things Change

7. = PERSONAL BRANDING PLATFORM

8. = PERSONAL BRANDING PLATFORM

9. = PERSONAL BRANDING PLATFORM

10. = INVALUABLE SALES TOOL
Qualified Lead Generator
•LinkedIn Rank helps Search Visibility
•Postings of placed articles, blog posts, LinkedInAnswers
•Ownership, Management and contribution to Group of Value
• Your LinkedIn “Brand”
•Event, Award Visibility
Establishes Trust, Credibility and Connection
•Know Who You are Talking To Before You Meet
•Client Referrals
•Client Testimonials Ensure Customer Confidence
Ongoing Sales
•LinkedIn Networking
•Status Updates
•Valuable Group Contributions
•Ask for Reference to Display on Your LI profile

11. Connect on
-Searchfor
connection
-Advanced
Search

12. Connect on
Join Groups

13. Converse on
Status updates

14. Converse on
Answers
& Questions

15. Publicize your profile
Publicize your
Linkedin profile
on your other
profiles

16. Contact
Connect with me on LinkedIn
http://www.linkedin.com/in/onlinebranding
Websites
http://www.agent-cy.com
http://www.jasminesandler.wordpress.com
http://www.agentcy.wordpress.com
E-mail
jsandler@agent-cy.com
Phone
212-520-1666
Location
1515 Broadway, 11th Floor
NY, NY 10036