From Mass to Grass Word of Mouth Conference - Chair Intro Slides (Agent Wildfire & CMA)
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CMA Word of Mouth Conference Introductory Remarks Sean Moffitt, President, Agent Wildfire Inc.
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From Mass to Grass Word of Mouth Conference - Chair Intro Slides (Agent Wildfire & CMA)
- 1. CMA’s 2008 Word of Mouth Conference
- 2. Agent Wildfire Key Belief #1– The Power of Word of Mouth “ There is only one thing in the world worse than being talked about, and that is not being talked about.” Oscar Wilde, The Picture of Dorian Grey
- 6. The many flavours of amplified word of mouth …
- 7. Word of Mouth Marketing Options Viral Influencer Social User-generated Community Referral/ Affiliate Experiential Buzz Cause -Driven
- 9. If 67% of the economy runs on word of mouth, Why are we spending less than 5% of our money/time trying to get it?
- 10. If 80% of companies believe they are giving their customers a great experience.. Why do only 8% of our customers say they are getting a great experience?
- 11. If there are 1,540 people who hear about a problem before one complaint is fielded to management.. Why are we not making it easier for our customers to talk to us?
- 12. If every 7% increase in positive word of mouth or 2% decrease in negative word of mouth leads to 1% business growth. Why are we not attempting to measure word of mouth ?
- 13. If less than 10% of your audience fuels most of your word of mouth activity…. Why don’t we try to find these people ?
- 14. If more than 20% of the media we consume is user-generated (and 50% for people under 25) … Why do we not participate and invest in these spaces?
- 15. Overcoming the myths about our industry and the importance of word of mouth…
- 17. The Marketers
- 18. We like to live and think in packs…
- 19. It’s scary to act alone as a marketer…
- 20. But it’s getting dangerous to be out there…
- 21. Despite the risks, we need to get to other side …
- 22. The smart marketers are making changes…
- 24. But most marketers do just fine…
- 25. So you can fight a losing battle…
- 26. You can keep hitting your head against the wall
- 27. you can be a plain old ….
- 28. Or you can listen to your influencers in their world ….
- 29. Start a Conversation…
- 30. Embrace and invite your fans and customers to participate..
- 31. Turn your back on traditional practices…
- 32. Get curious…
- 33. Get Noticed and Talked About…
- 34. Win some new friends…
- 36. … and live to see a better day
- 38. Are You Ready To Become Word of Mouth Evangelists?