Launching a new brand? The most important people in the process are you staff. Do they know why you are rebranding? Do they even know what a brand is? This presentation highlights key challenges to launching a brand internally alongside solutions to those challenges. Good luck!
25. When will public facing staff be trained? How will branding be rolled out? What brand tools will be available? Who is leading on the rebrand? Which offices will be rebranded first? Why are we even having a rebrand?
29. Everything the organisation and its staff do either builds on the brand or works against the brand. Consistency reinforces brand values resulting in a stronger brand.
41. Use tools available to measure internal engagement such as hits on the intranet; logo or brand guideline downloads; staff survey responses or attendance at brand talks