SlideShare una empresa de Scribd logo
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REAL-TIME TARGETING
using social data
@BigB_it
Problem
How to pick up valuable
clients?
How target right customers
with the right deal at the right time
using BigData?
Solution
Target right deal at the right time!
Profile clients and qualify leads
using social data
Bigdata application for e-commerce
apps.facebook.com/findgiftsforfriends/
Bigdata application for telco
Selecting and presentation
phone model using:
• sex buyer
• the age of the buyer
• interests of the buyer
• previous phone model
Bigdata application for insurance
Present insurance
offer using:
• sex buyer
• the age of the buyer
• interests of the buyer
Social DNA
Client
Social
DNA
Product
Social
DNA
Further development
Estimate profits
from discounts
and special offers
Calculte ROI
and analyze
customer
loyalty
Payment model with adapting the prices
The big data market is
expected to grow from $3.2
billion in 2010 to $16.9
billion in 2015
A gap in the market
Source: IDC Insights forecast 2012
Competition
Founders
Mirosław
Zdebiak
software developer
web app architect
16 years experience
Agnieszka
Zdebiak
software designer
data scientist
15 years experience
Student Science Society
20 potencial marketers
and data scientist
Student Science Society
„Brains”
10 software developers
BI, machine learning
Team
Mirosław
Zdebiak
software developer
web app architect
Agnieszka
Zdebiak
software designer
data scientist
Kamila
Kijo
Marketing
Marta
Sędlak
UI/Tester
Przemek
Piszczek
Grafik/Tester
Maciej
Płusa
Frontend
developer
Łukasz
Przybyłek
Database
developer
Traction
Milestons achieved:
launch Christmas bigdata application
built and trained team
Implementation of enterprise products
with large databases: Data Warehouse for eGoverment,
up-to-date CRM for telco, services layer for insurence database system
join the consortium Open Data
launch bigdata app for telco
prepare bigdata app for insurance
business relationships development
semi finalists Deutsche Telekom Innovation Contest
Financing
Currently the company is run as its own business activities:
BigBit Agnieszka Zdebiak NIP 856-141-47-66.
We are looking for 250K Euro
We would like to pick-up next round of funding
in London or US
@BigB_it
http://BigB.it
@Azdebiak
Agnieszka.Zdebiak.com
Agnieszka.Zdebiak@gmail.com
Big Data Startup from Poland

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